Author Archive
Welcome to the wonderful world of multilingual SEO, where the right words get the right results! At SiteVisibility I have had the opportunity to deliver multilingual campaigns for a number of our clients, and I would like to share with you the true challenges that it presents.
Clients look to expand their customer base by offering their services and products in different markets. This means that the content and text surrounding these products needs to be targeted in those specific languages.
Saying that is the easy part, doing it is another matter. The process of constructing multilingual content is a combination of two worlds; accurate and native quality translation, as well as best practise SEO tactics. The phrase ‘simple translation is not enough’ resonates loudly within multilingual SEO.
Keyword research clearly needs to be adapted, requiring a different thought process:
What am I looking for? How is this translated? Is this term used? Is there a more relevant term? And is the English term more commonly used? Here is a quick example of why you should never be tempted to use an automated translator Read on
I’ve been getting more and more involved with social media lately, especially with Twitter, which in turn has led me to conduct a lot of research into free tools to help with my work. After some lengthy sessions of going through blog posts about Twitter tools lists and then using them, I initially realised that there are so many out there. However, despite the fact that there are many tools and blog posts about them, there are very few people who have looked into making a definitive list of completely useful tools (I stress the importance of useful). Therefore, for your reading and Twitter pleasure I have whittled them all down to my top 5 list of free Twitter tools for 2011.
Read on
The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search
which featured several top digital marketing gurus;
Paul Madden, Automica Limited and Kerboo
Kevin Gibbons, SEOptimise
Jeremy Spiller,WhiteHatMedia
Mark Cook, Further
Bas van den Belden, State of Search
The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?
The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?
This morning’s presentation was delivered by Lucy Freeborn, Head of Social Media and Content at Leapfrogg. Her presentation offered some great insights into “The Evolution of Link Building”. Read on
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to my own plethora by building a few SEO tools myself in BASH.
In a dedicated search marketing agency like ours I would hazard the notion that our choice of tools is a critical starting point for most of us. Which SEO tools we use – and why – is an important part of our internal dialogue. I guess in part though my search for the *perfect tool* is not driven by any expectation that I will find any such thing. I have come to realise that I like tools because they let me see what everybody else is up to! I do not really use very many myself! Read on
