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Christmas is a time for sharing and at SiteVisibility we love to share our digital marketing knowledge, so following our most recent post regarding the ‘top 10 Internet Marketing Podcasts of 2013‘ we thought it’d also be a good idea to share the most popular blog posts of the year as well!
Happy reading! and have a happy holidays!
It’s been another milestone year for our Internet Marketing Podcast with us reaching over 200 episodes! We hope you’ve enjoyed all the insights, tips and guest speakers we’ve had on the show this year and do let us know in the comment box below if there’s any particular topics you’d like to hear discussed on the show in 2014!
We thought with the holidays approaching it’d be the perfect time to share our 10 most popular shows from this year – so sit back, relax, pour yourself a Baileys and put your headphones on – it’s time for the Internet Marketing Podcast!
Christmas has come early at SiteVisibility with a brand new office for our team to enjoy. After 12 years at Kingslake House, we’ve moved to a larger, more modern HQ just around the corner from the South Laines to Kings Place (above Barclays Bank), in central Brighton. It’s something we’ve been planning for months and are very excited to share with all our clients, team and partners. Read on
This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.
In this episode Malcolm explained the types of content solutions that Quill provide to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.
Vine is a great tool for marketers to help make your videos more arty and more fun. It’s such an easy process to create something which is snappy and so easily share-able . However, it’s not always so straight forward to come up with those attention grabbing videos to help make your Vines appeal to your audience. Therefore I thought that with Christmas promotions among us and January sales to come now is the perfect time to share some Vine tips. So here’s my list of budget friendly kit that will help transform the look and feel of your Vine videos.
The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on
SiteVisibility are proud to announce that our Strategy Director, Kelvin Newman came home with the highly coveted prize of ‘Search Personality of The Year’ at the 2013 UK Search Awards.
This was the third year for the UK Search Awards, hosted in London’s Emirates Stadium, launched by Don’t Panic, in association with Manual Link Building and SEMPO. The awards night brings together some of the most influential and respected figures in the UK digital marketing sector, and it’s such a great platform to showcase the industry’s top talents and achievements as well as recognising their contributions to digital marketing.
We’d like to welcome another member to our Technical SEO team, Yanni Papaioannou. He has always had a passion for exploring the capabilities and extending the limits of digital technologies therefore we’re very excited to have him in our growing team.
He has been immersed in digital technologies from a very young age and, being passionate about new developments in IT and Social Media, he has studied Computer Science and Creative Media with an academic focus on Web Technologies and Social Networking. He has taught programming to Computing undergraduates at the University of Brighton and received awards for his research on the impact of digital technologies and digital media. Read on
SiteVisibility welcomes another experienced recruit into our Brighton office. John Lewis has 12 years digital marketing experience. He is a Google AdWords Professional, a Chartered Marketer and has managed PPC, SEO, display and eCRM strategies as well as campaigns for BUPA, Newsquest and Hackett London.
During his time as Head of Marketing at ACHICA he was lucky enough to work with one of the co-founders of ASOS and the former CEO of TradeDoubler. More recently he provided consultancy services for start-ups and SMEs, and launched the world’s first Fair Trade and eco-friendly cyclewear company VELECO. Read on
We’re very excited to announce that after our search far and wide, Alistair Cansdale joins SiteVisibility as Head of Digital. With over 11 years in digital campaign and account management means he’s well positioned to ensure SiteVisibility’s’ clients receive outstanding account management and exceptional returns on investment.
Alistair started his digital career as a media planner for Turner Broadcasting. This was followed by a 10 year search marketing career starting at Spannerworks (now iCrossing) followed by Latitude, Mediaedge and most recently as Head of Client Services at I Spy Marketing and Intelligent Reach. Read on