Author Archive » Simon
Simon Burslem Marketing Manager , writes on social media tools and strategies as well as SEO tips. Simon shares his advice on international SEO, using his expertise in foreign languages including French, Spanish and Italian. He's also a keen digital marketing researcher
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We’ve got some exciting news for all attendees at BrightonSEO as we’ll be giving away another fantastic prize at this weeks event.
As SEO’s all know, Google are constantly updating their algorithm with the names of their 2 favourite animals (pandas and penguins)! For some, these updates can cause worry and fear, but you know what they say… laughter is the best medicine.
That’s why in light of the latest panda update we thought we’d give all you wonderful SEO’s a chance to laugh in the face of these furry foe by getting you to share your best panda and penguin jokes over Twitter. (If you can even make them SEO related, well then you’re truly a comedy genius!)
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BrightonSEO is back! we’re just a few days away from the event and we can’t wait to see you all there. This year’s conference is bigger than ever with over 2,500 attendees planning on entering through those Brighton dome doors!
If you’re not excited yet then you should be! We’ve got a fantastic list of speakers presenting talks ranging from pitching to journalists to turning your ideas into innovation. The big day is April 12th, but just in case you didn’t know Thursday 11th April is another fun packed day. We’ve got a great big selection of workshops covering topics such as local and mobile SEO, there’s even a highly important penalty recovery one too. After that, there’s a variety of roundtable events where you get to discuss what really matters to you as well as getting to know some other key industry figures.
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Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
Location
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.
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It’s that time of year again where the digital marketing world pays Brighton a visit.
BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.
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One of the hardest things once you’ve created a website is not to maintain it but to build a following and a fan base. Obviously coming up with a unique idea for your site in the first place is a long process but when you’ve got past that initial hurdle you’ll begin the quest of trying to build up your name.
Who are your fans?
You need to take a step back and analyse who you’re chasing. If you don’t do this research I don’t think you’ll fully be able to grow your fan base properly. Split them into groups, stick with 3-4 as these will be your strongest target audiences. So if you were promoting a music site, you’d perhaps circle – artists, producers and avid listeners of a particular music genre.
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SiteVisibility’s ‘Community Digital Marketing Fund’ given to extratime
We are delighted to announce our £25k ‘Community Digital Marketing Fund’ has been awarded to Brighton-based child care charity, extratime. The fund, which was available to all charities and not-for-profit organisations across Sussex, will enable extratime to improve its online reputation and profile, increase online donations and help the charity’s promotional efforts become more effective and self-sustaining into the future. We also hope to create employment opportunities for the young people who extratime work with.
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A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.
Duplicate content is a big issue which affects both SEO and content marketing.
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If you’re new to SEO then one of the first questions you’ll ask yourself is how can this benefit my business?
These days you’ll have noticed all the major brands and companies are constantly fighting for highly valuable online visibility. What’s more is that the growth of online stores takes competition levels to new heights with smaller enterprises being able to take on the big high-street brands.
How is this so? Well SEO can make this possible. It can take your little start up brand and put to to the forefront of people’s searches online.
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Google launched the tool 4 months ago in an aim to help site owners deal with their Webmaster Tools warnings about un-natural and poor quality links. The types of links that we’re talking about here are the likes of directories, article hub sites as well as paid links. These aren’t the only types of links but they’ll certainly cover the majority of what’s considered ‘spammy’ by Google.
If you have been building these kind of links then Google recommends to try your upmost to remove them yourself. This will mean getting in touch with the web owners requesting link removals. However, Google fully understand that in many cases removing all your poor quality links isn’t possible and that’s where the disavow tool comes into play.
The idea behind the tool is for Google to not take down the links but instead not consider them when addressing your site.
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Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?
Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!
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