Author Archive » Simon
The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.
When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…
It’s hard to believe it’s a year since we were last here at Brighton campus handing out our SiteVisibility prize but it was time once again to present our award for digital excellence at the school of computing, engineering and mathematics at Brighton University.
As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.
These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?
So the stage was set, after some brilliant community and CSR work from the SiteVisibility team we headed to Reading last night for the BITC South East Responsible Awards Gala Dinner, with our collective fingers all crossed.
It has been a fantastic journey for us and all the charities and partners we’ve worked with over the previous months and being shortlisted for the BITC awards is fantastic recognition for our efforts. It also presents the opportunity to let other businesses see how they can work to help and improve the communities that they form part of.
Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.
However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.
Over the last 2 years the amount of companies sharing information, data or knowledge by creative infographics has increased dramatically. More and more companies use infographics to spread their content to an audience they might not reach normally as well as helping their consumers get key information within a easily accessible graphic. This article takes insights from a recent workshop held at the content marketing show as well as from the great work we produce for our clients. The findings below discuss an overview of what makes an infographic successful, how to come up with an infographic idea, how to create it and how to outreach your infographic.
Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
We really appreciate all our fans across the globe who regularly tune in to our Internet Marketing Podcast each week for the latest news in search and digital marketing. Some of you might not know but our podcast is now 7 years old with the very first episode recorded June 18th 2006! We’ve now reached well over 1 million podcast downloads with an audience that spans the globe from Brighton all the way to Australia.
Back then the online world was so different, it’s quite scary to think how much the digital landscape has changed, but one thing that hasn’t changed here at SiteVisibility is our passion to provide our fans and listeners with the most up to date insights on all things digital!
Last Friday, the Content Marketing Show was held at Logan Hall at the Institute of Education, and was proudly presented by SiteVisibility and a few other lovely sponsors. We spend a lot of time creating great content for our clients, like the Dreamliner animated graphic that we created recently for Thomson (See right).
We’re always looking to learn more about the best ways to make great content so that we ensure we’re leading by example.
Here is our round up of the top some most important take-away points from each of the talks at last weeks show:
This year’s Content Marketing Show was a great success with over 1,000 registered attendees learning all about the world of content marketing. It’s a trend that has become so important for online marketing campaigns and the numbers of marketers on show last week prove that there’s so much intrigue and so much to learn.
It was interesting to see the processes and strategies that facilitate content creation but it’s vitally important to be able to do this in an efficient way as well as being able to gain the most exposure possible. Here’s a list of the best tools to help you deliver on your content marketing campaigns.