Author Archive » Simon

Simon Simon Burslem, Marketing Manager , writes on social media tools and strategies as well as SEO tips. Simon shares his advice on international SEO, using his expertise in foreign languages including French, Spanish and Italian. He's also a keen digital marketing researcher Read more of Simon's posts here

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Posted by in Search Marketing (SEO) on August 19th, 2013 6 Comments

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A new comment on the post “An introduction to online marketing – Podcast Episode #1″ is waiting for your approval

Oh yes, as soon as you see that WordPress email pop up in your inbox, a little bit of excitement creeps your way. All you have to decide is do you check it now or later?

Spam comments – don’t you just love them?, it doesn’t matter when they arrive in your inbox – they always bring a smile to your face. Whether it’s a comment that makes a little bit of sense or even no sense at all they make a great read.

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Google to Launch Quick Answers

Posted by in Search Marketing (SEO) on August 15th, 2013 0 Comments

 Google to Launch Quick Answers

Google is now placing more importance on saving time with quick answers. The plan is to deliver a range of quick answers within the search box regardless of whatever platform you’re using whether it be desktop, mobile etc. The initial steps are to focus on travel and retail as they aim to find information concerning flight details, itineraries, reservations and package deliveries etc. This means by typing questions such as ‘what’s my flight status’ or ‘when will my package arrive’ you’ll be provided with direct access to it via Google search.

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Top Free Social Media Competitor Monitoring Tools

Posted by in Social Media & Online PR on August 15th, 2013 1 Comment

social tools Top Free Social Media Competitor Monitoring Tools

These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as  Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.

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Industry Analysis – How the Gaming Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on August 1st, 2013 0 Comments

gaming sector social media analysis Industry Analysis   How the Gaming Industry Uses Social Media

With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…

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Twitter Vine – Fashion Brands That Do It Well

Posted by in Search Marketing (SEO), Social Media & Online PR on July 24th, 2013 0 Comments

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Twitter Vine is 6 months old to the day, (launching back in January this year) and with that news we thought it was about time to see which brands and industries were making the most of this technology to promote their products and services as well as analysing what makes a good Vine.

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Industry Analysis – How The Energy Drinks Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on July 23rd, 2013 2 Comments

Energy Drinks Industry Usage of Social Media Industry Analysis   How The Energy Drinks Industry Uses Social Media

The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.

When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…

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University of Brighton – SiteVisibility Prize 2013

Posted by in Working In Search on July 22nd, 2013 0 Comments

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It’s hard to believe it’s a year since we were last here at Brighton campus handing out our SiteVisibility prize but it was time once again to present our award for digital excellence at the school of computing, engineering and mathematics at Brighton University.

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Industry Analysis – How Online Travel Providers Use Social Media

Posted by in Social Media & Online PR on July 10th, 2013 0 Comments

travel brands on social media Industry Analysis   How Online Travel Providers Use Social Media

As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.

These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?

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SiteVisibility – Business in The Community Award Winners 2013

Posted by in CSR & Sustainability, News on June 28th, 2013 0 Comments

bitc awards 1024x576 SiteVisibility   Business in The Community Award Winners 2013

So the stage was set, after some brilliant community and CSR work from the SiteVisibility team we headed to Reading last night for the BITC South East Responsible Awards Gala Dinner, with our collective fingers all crossed.

It has been a fantastic journey for us and all the charities and partners we’ve worked with over the previous months and being shortlisted for the BITC awards is fantastic recognition for our efforts. It also presents the opportunity to let other businesses see how they can work to help and improve the communities that they form part of.

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Industry Analysis – How Sports Brands Use Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on June 26th, 2013 1 Comment

sports social media Industry Analysis   How Sports Brands Use Social Media

Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.

However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.

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