Author Archive » Simon

Simon Simon Burslem, Marketing Manager , writes on social media tools and strategies as well as SEO tips. Simon shares his advice on international SEO, using his expertise in foreign languages including French, Spanish and Italian. He's also a keen digital marketing researcher Read more of Simon's posts here

BrightonSEO Workshops Are Selling Fast – Have You Got Your Ticket?

Posted by in BrightonSEO, Search Marketing (SEO) on March 21st, 2013 0 Comments

brightonseo BrightonSEO Workshops Are Selling Fast   Have You Got Your Ticket?

It’s that time of year again where the digital marketing world pays Brighton a visit.

BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.

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How to Build a Fan Base For Your New Website

Posted by in Search Marketing (SEO) on March 20th, 2013 0 Comments

how to build a fan base How to Build a Fan Base For Your New Website

One of the hardest things once you’ve created a website is not to maintain it but to build a following and a fan base. Obviously coming up with a unique idea for your site in the first place is a long process but when you’ve got past that initial hurdle you’ll begin the quest of trying to build up your name.

Who are your fans?

You need to take a step back and analyse who you’re chasing. If you don’t do this research I don’t think you’ll fully be able to grow your fan base properly. Split them into groups, stick with 3-4 as these will be your strongest target audiences. So if you were promoting a music site, you’d perhaps circle – artists, producers and avid listeners of a particular music genre.

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Brighton Childrens’ Charity Awarded £25k Digital Marketing Fund

Posted by in CSR & Sustainability on March 15th, 2013 0 Comments

SiteVisibility’s ‘Community Digital Marketing Fund’ given to extratime

extratime logo Brighton Childrens’ Charity Awarded £25k Digital Marketing Fund

We are delighted to announce our £25k ‘Community Digital Marketing Fund’ has been awarded to Brighton-based child care charity, extratime. The fund, which was available to all charities and not-for-profit organisations across Sussex, will enable extratime to improve its online reputation and profile, increase online donations and help the charity’s promotional efforts become more effective and self-sustaining into the future.  We also hope to create employment opportunities for the young people who extratime work with.

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Unique SEO Content – How Unique is Unique?

Posted by in Search Marketing (SEO) on March 1st, 2013 7 Comments

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A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.

Duplicate content is a big issue which affects both SEO and content marketing.

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SEO Benefits Your Business – Here’s how

Posted by in Search Marketing (SEO) on February 27th, 2013 1 Comment

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If you’re new to SEO then one of the first questions you’ll ask yourself is how can this benefit my business?

These days you’ll have noticed all the major brands and companies are constantly fighting for highly valuable online visibility. What’s more is that the growth of online stores takes competition levels to new heights with smaller enterprises being able to take on the big high-street brands.

How is this so? Well SEO can make this possible. It can take your little start up brand and put to to the forefront of people’s searches online.

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Disavow Link Tool Checklist – Remove Your Penalty

Posted by in Search Marketing (SEO) on February 15th, 2013 1 Comment

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Google launched the tool 4 months ago in an aim to help site owners deal with their Webmaster Tools warnings about un-natural and poor quality links. The types of links that we’re talking about here are the likes of directories, article hub sites as well as paid links. These aren’t the only types of links but they’ll certainly cover the majority of what’s considered ‘spammy’ by Google.

If you have been building these kind of links then Google recommends to try your upmost to remove them yourself. This will mean getting in touch with the web owners requesting link removals. However, Google fully understand that in many cases removing all your poor quality links isn’t possible and that’s where the disavow tool comes into play.

The idea behind the tool is for Google to not take down the links but instead not consider them when addressing your site.

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Do you know who’s following you?

Posted by in Social Media & Online PR on February 11th, 2013 4 Comments

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Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?

Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!

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Webmaster Tools Updates – Data Highlighter

Posted by in Search Marketing (SEO) on January 17th, 2013 0 Comments

data highlighter webmaster tools update Webmaster Tools Updates   Data Highlighter

So I’m sure many of you are looking at what’s new this year in search – researching trends, data and of course tools. Well perhaps one of the places you might not have automatically looked at is Google webmaster tools – it’s certainly not known for making that many changes to the data they offer web owners – well guess what they’ve gone and done? they’ve actually launched a very interesting brand new tool – Data Highlighter.

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Facebook Presents: Graph Search

Posted by in Search Marketing (SEO), Social Media & Online PR on January 16th, 2013 0 Comments

facebook graph search Facebook Presents: Graph Search

The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.

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Top 5 Most Popular Internet Marketing Podcasts Of 2012

Posted by in Internet Marketing Podcast on January 16th, 2013 1 Comment

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Following our top 10 most popular digital marketing blog posts of 2012 we thought we’d share with you our most popular podcasts as well. We had some great shows with some fantastic guests sharing their insights into the world of digital marketing so we’d first like to say a big thank you to you all as well as all our fans and regular listeners.

So let’s take a look at what our most listened to podcasts were!

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