Author Archive » Simon
We all love Twitter and I still find it such as great way to engage and share content with like-minded people. It’s also fantastic for promotional campaigns as it allows you to outreach to your fan base as well as expanding your brand awareness to new fans. With that said, wouldn’t it be nice to have a few tools and tricks to make your Twitter experience more efficient? Do you feel sometimes that you spend hours on there without making any headway into your social campaigns? Well I thought that it would be a perfect time to revisit a post that I did last year ‘top free twitter tools for 2011’ and discover if there were any new and exciting tools a year on. Here’s what I found out:
Facebook Marketing 2012 was held yesterday at the ICO Centre London. The event brought together some of the top digital media guru’s to teach us about the best ways to use Facebook for marketing campaigns. We went along to see how the industries top brands deliver the best engagement as well as excitement among their fan base.
The talks varied over a range of topics from how timeline works to consumer engagement methods. Furthermore, our strategy director @kelvinnewman revealed some great tips about understanding the Facebook edgerank algorithm. Read on
Building a Fan Base
A great way to improve an online fan base and increase engagement is to promote a Facebook competition. This can be a fantastic way to kick off a brand new Facebook company page or even to augment your current social activities. Facebook is the perfect platform to reach your customers and build a closer relationship with them. This is yet another evolutional step that marketing has taken, where consumer’s voices are heard and companies aim to react and respond to their needs and wants accordingly.
What is an XML sitemap?
An XML sitemap allows for search engines such as Google to be able to understand what is on your site and crawl it accurately.
The sitemap tells the search engines what URLS there are on a website and allows them to be crawled. This is an important step for your website as sitemaps enable search engines to find all of the pages on your site which might be missed when indexing.
Internet Marketing News
Here’s some exciting news for our SiteVisibility and internet marketing podcast fans! You can now enjoy all our fantastic marketing podcasts via audio boo!
So, you might be asking yourself what’s this? boo who? Don’t cry! it’s a brilliant new audio service which ourselves and many other sites have subscribed to such as ‘Radio Player‘ teaming up with audio boo in January 2012 (a service backed by the BBC and commercial radio with 7 million listeners a month). It allows a more social distribution for our brilliant podcast where you can now leave us comments, share our podcast with friends and even follow our page for the latest in digital marketing trends.
Friday 13th is the big day and it’s just around the corner! We’re excited for Brighton SEO and we know that you are too.
Some of you have attended before, and some of you will be coming for the first time so we’re very excited and happy to have you all on board to experience one of the UK’s most popular and respected natural search conferences. This year the conference is bigger and better with over 1000 of the UK’s finest search marketers heading to the Brighton.
This time we’ll be in the Brighton Dome with attendees coming from search agencies, in-house marketing teams as well as businesses from all over the UK and Europe!
As you know there are lots of talks throughout the day filled with SEO stars sharing their knowledge so take a look at the full Brighton SEO agenda so you don’t miss anything.
So then, with all the details covered we’d like to share with you what we’re looking forward to the most in this year’s best ever Brighton SEO conference!
URLs are the building blocks of SEO and by ensuring you get this right, you’re on your way to SEO success.
I’m sure many of you have found that as you look within search engine rankings, sites which possess a hierarchical model including optimal keyword usage within page names tend to come out on top.
Your address is one of the key elements that you can optimise to help your SEO activities. You want to include your most important keyword for your business here, which is obviously easier if you’re starting from scratch. If that is the case, then by simply performing some keyword research you can target your URL name around your findings. On a side note you want to stick with .com and .org sites as they offer better authority (if you’re feeling insecure about competitors stealing other domains, by all means feel free to buy .net etc.)
International Keyword Research Trends
The travel industry has enjoyed a huge increase in ecommerce over recent years with the rise of hotel, holiday and flight aggregators. In most recent times this trend has moved towards an influx of holiday and travel price comparison sites.
Some of the major travel providers have had to adapt to the recent economic climate and amplify their keyword profiles with the goal to rank for terms such as cheap holidays, last minute breaks, low cost flights and so on.
Furthermore, large international sites have to apply these keyword strategies and apply them globally in various markets, which have their own languages and keywords.
So, the question is – Can we simply direct translate our keywords? Will high search volumes of certain keywords be reflected within international search engines? Will there be any English terms that remain? And finally, what surprises are there with regards to keyword trends?
This experiment will be based on the terms surrounding ‘cheap flights’ and will include trends in the UK, France, Italy and Spain.
- Cheap flights (blue)
- Low cost flights (red)
- Last minute flights (orange)
What is social bookmarking?
Firstly it’s a great way of sharing your top quality content on your site whether it’s a blog post, a report, a video or even a podcast episode, social bookmarking can facilitate your content reaching further exposure as well as increasing readership, comments and votes.
Why would you want to bookmark?
Good question! Well there are several benefits of use social bookmarking sites for sharing your content.
- Traffic – You can gain referral traffic back from these bookmarking sites and of course choosing the more popular ones is more likely to gain you more visits.
- Indexing – By submitting your content to social bookmarking sites you are in fact increasing the chances of it getting crawled quicker in Google allowing you to get pages on your site indexed quicker in search engines.
- Links – Followed links can be achieved by using certain social bookmarking sites which is obviously great for your site as it’s a quick and easy way of gaining links, improving your search engine rankings.
- Additional first page listings – If you are looking to get various pages of your site onto the first page on Google then social bookmarking sites can aid you. Posting content to these sites can sometimes rank highly in search engine results.
So you might have heard it from a friend, you might have seen posts on Linkedin and on marketing blogs, but what is Pinterest? And how can you get your hands on it?
Let’s start with telling you what it’s all about. Pinterest lets you organize and share all the things that you find on the web. You can use your pinboards to organize your life – from hobbies to clothes you can save all your favourite things in one spot. Best of all, is the discovery side of the website in which you can view pinboards created by others, allowing you to draw inspiration from people who share your interests.
Right then, let’s show you how it all works!
First of all when you visit the site, you’ll be greeted by an invitation only screen:
You might know a friend who already has an account; therefore you can get them to send you an invite. If not, simply apply and you should be able to start using the site within less than a week.