Author Archive » Simon

Simon Simon Burslem, Marketing Manager , writes on social media tools and strategies as well as SEO tips. Simon shares his advice on international SEO, using his expertise in foreign languages including French, Spanish and Italian. He's also a keen digital marketing researcher Read more of Simon's posts here

#BrightonSEO is coming – Here’s what not to miss

Posted by in BrightonSEO on April 11th, 2012 0 Comments

Friday 13th is the big day and it’s just around the corner! We’re excited for Brighton SEO and we know that you are too.

Some of you have attended before, and some of you will be coming for the first time so we’re very excited and happy to have you all on board to experience one of the UK’s most popular and respected natural search conferences. This year the conference is bigger and better with over 1000 of the UK’s finest search marketers heading to the Brighton.

This time we’ll be in the Brighton Dome with attendees coming from search agencies, in-house marketing teams as well as businesses from all over the UK and Europe!

As you know there are lots of talks throughout the day filled with SEO stars sharing their knowledge so take a look at the full Brighton SEO agenda so you don’t miss anything.

So then, with all the details covered we’d like to share with you what we’re looking forward to the most in this year’s best ever Brighton SEO conference!

299438 10150392084276119 507801118 10872488 216027118 n #BrightonSEO is coming – Here’s what not to miss

Read on

ABC’s of SEO – U = How to create SEO friendly URL structures

Posted by in ABC's of SEO on April 4th, 2012 0 Comments

URLs are the building blocks of SEO and by ensuring you get this right, you’re on your way to SEO success.

I’m sure many of you have found that as you look within search engine rankings, sites which possess a hierarchical model including optimal keyword usage within page names tend to come out on top.

structure2 ABC’s of SEO – U = How to create SEO friendly URL structures

Domain

Your address is one of the key elements that you can optimise to help your SEO activities. You want to include your most important keyword for your business here, which is obviously easier if you’re starting from scratch. If that is the case, then by simply performing some keyword research you can target your URL name around your findings. On a side note you want to stick with .com and .org sites as they offer better authority (if you’re feeling insecure about competitors stealing other domains, by all means feel free to buy .net etc.)

Read on

ABC’s of SEO: T = Travel Trends

Posted by in ABC's of SEO, International SEO on March 22nd, 2012 0 Comments

International Keyword Research Trends

The travel industry has enjoyed a huge increase in ecommerce over recent years with the rise of hotel, holiday and flight aggregators. In most recent times this trend has moved towards an influx of holiday and travel price comparison sites.

Some of the major travel providers have had to adapt to the recent economic climate and amplify their keyword profiles with the goal to rank for terms such as cheap holidays, last minute breaks, low cost flights and so on.

Furthermore, large international sites have to apply these keyword strategies and apply them globally in various markets, which have their own languages and keywords.

So, the question is – Can we simply direct translate our keywords? Will high search volumes of certain keywords be reflected within international search engines? Will there be any English terms that remain? And finally, what surprises are there with regards to keyword trends?

This experiment will be based on the terms surrounding ‘cheap flights’ and will include trends in the UK, France, Italy and Spain.

 Google UK

  • Cheap flights (blue)
  • Low cost flights (red)
  • Last minute flights (orange)

google uk ABCs of SEO: T = Travel Trends

Read on

ABC’s of SEO: S is for Social Bookmarking

Posted by in ABC's of SEO on March 16th, 2012 1 Comment

What is social bookmarking?

Firstly it’s a great way of sharing your top quality content on your site whether it’s a blog post, a report, a video or even a podcast episode, social bookmarking can facilitate your content reaching further exposure as well as increasing readership, comments and votes.

Why would you want to bookmark?

Good question! Well there are several benefits of use social bookmarking sites for sharing your content.

  1. Traffic – You can gain referral traffic back from these bookmarking sites and of course choosing the more popular ones is more likely to gain you more visits.
  2. Indexing – By submitting your content to social bookmarking sites you are in fact increasing the chances of it getting crawled quicker in Google allowing you to get pages on your site indexed quicker in search engines.
  3. Links – Followed links can be achieved by using certain social bookmarking sites which is obviously great for your site as it’s a quick and easy way of gaining links, improving your search engine rankings.
  4. Additional first page listings – If you are looking to get various pages of your site onto the first page on Google then social bookmarking sites can aid you. Posting content to these sites can sometimes rank highly in search engine results.

 bookmarks ABCs of SEO: S is for Social Bookmarking Read on

P = Pinterest: A Very Pinterest-ing User Guide

Posted by in ABC's of SEO, Social Media & Online PR on February 9th, 2012 0 Comments

So you might have heard it from a friend, you might have seen posts on Linkedin and on marketing blogs, but what is Pinterest? And how can you get your hands on it?

Let’s start with telling you what it’s all about. Pinterest lets you organize and share all the things that you find on the web. You can use your pinboards to organize your life – from hobbies to clothes you can save all your favourite things in one spot. Best of all, is the discovery side of the website in which you can view pinboards created by others, allowing you to draw inspiration from people who share your interests.

Right then, let’s show you how it all works!

First of all when you visit the site, you’ll be greeted by an invitation only screen:

Pinterest 1 P = Pinterest: A Very Pinterest ing User Guide

You might know a friend who already has an account; therefore you can get them to send you an invite. If not, simply apply and you should be able to start using the site within less than a week.

Read on

ABC’s of SEO: M is for Multilingual

Posted by in ABC's of SEO, International SEO on November 25th, 2011 1 Comment

Welcome to the wonderful world of multilingual SEO, where the right words get the right results! At SiteVisibility I have had the opportunity to deliver multilingual campaigns for a number of our clients, and I would like to share with you the true challenges that it presents.

134974908 0bfc108593 z ABC’s of SEO: M is for MultilingualClients look to expand their customer base by offering their services and products in different markets. This means that the content and text surrounding these products needs to be targeted in those specific languages.

Saying that is the easy part, doing it is another matter. The process of constructing multilingual content is a combination of two worlds; accurate and native quality translation, as well as best practise SEO tactics. The phrase ‘simple translation is not enough’ resonates loudly within multilingual SEO.

Keyword research clearly needs to be adapted, requiring a different thought process:

What am I looking for? How is this translated? Is this term used? Is there a more relevant term? And is the English term more commonly used? Here is a quick example of why you should never be tempted to use an automated translator Read on

Top Free Twitter Tools for 2011

Posted by in Social Media & Online PR on September 15th, 2011 3 Comments

I’ve been getting more and more involved with social media lately, especially with Twitter, which in turn has led me to conduct a lot of research into free tools to help with my work. After some lengthy sessions of going through blog posts about Twitter tools lists and then using them, I initially realised that there are so many out there. However, despite the fact that there are many tools and blog posts about them, there are very few people who have looked into making a definitive list of completely useful tools (I stress the importance of useful). Therefore, for your reading and Twitter pleasure I have whittled them all down to my top 5 list of free Twitter tools for 2011.

2617740616 7ece296db2 Top Free Twitter Tools for 2011
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Brighton SEO – Is There Such A Thing As Ethical SEO? (Panel debate) #brightonSEO

Posted by in Search Marketing (SEO), Working In Search on April 1st, 2011 0 Comments

The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search

which featured several top digital marketing gurus;

Paul Madden, Automica Limited and Kerboo

Kevin Gibbons, SEOptimise

Jeremy Spiller,WhiteHatMedia

Mark Cook, Further

Bas van den Belden, State of Search

The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?

The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?

Brighton SEO – The Evolution of Linkbuilding – Lucy Freeborn ( @LucyAF ) #brightonseo

Posted by in BrightonSEO, Search Marketing (SEO) on April 1st, 2011 0 Comments

This morning’s presentation was delivered by Lucy Freeborn, Head of Social Media and Content at Leapfrogg. Her presentation offered some great insights into “The Evolution of Link Building”. Read on

SEO Analysis – Are SEO tools any use?

Posted by in Search Marketing (SEO) on July 25th, 2008 10 Comments

I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to my own plethora by building a few SEO tools myself in BASH.

tools1 SEO Analysis   Are SEO tools any use?

In a dedicated search marketing agency like ours I would hazard the notion that our choice of tools is a critical starting point for most of us. Which SEO tools we use – and why – is an important part of our internal dialogue. I guess in part though my search for the *perfect tool* is not driven by any expectation that I will find any such thing. I have come to realise that I like tools because they let me see what everybody else is up to! I do not really use very many myself! Read on

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