Author Archive » Truus
Truus is a digital marketing consultant at
SiteVisibility with a great interest in languages, travelling and everything social. Coming from Belgium, she has the advantage of being multilingual, and is therefore mostly engaged in International campaigns. You can follow her
@trooogle
The increasing amount of time that people spend online searching for information has placed more emphasis on the importance of content marketing, especially since search engines look to provide their users with the best quality results.
Content is the voice of your brand and generating great and engaging content is required to take your brand from good to great in today’s online environment. Rather than treating these areas as separate, content marketing needs to tie in overall marketing and business goals.
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A few weeks ago I attended the Social Media Marketing 2012 Conference in London, organised by Our Social Times. The conference included some very interesting talks from top brands and agencies. One of the talks that really grabbed my attention was Michael Litman’s presentation on Pinterest. As lately we often get asked about Pinterest and how this can be integrated into your overall online marketing strategy, I would like to share some thoughts on why it matters as well as best practices for businesses.
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CSR has always been very important for us here at SiteVisibility. This year we have committed to raising £1600 for the NSPCC to support and help them with their fantastic work.To help us reach our fundraising total for the children’s charity, we have been involved in several projects and events, such as our Inter-Agency Football Tournament and our Brighton Digital Pub Quiz.
During September and October, the SiteVisibility ladies took part in a hugely creative and innovative charity project, Uniform@Work. For one month, the SiteVisibility girls decided to ditch their normal attire to wear a little black dress in the name of charity.
Inspired by the 2009 ‘Uniform Project’ established by Sheena Matheiken, the Uniform@Work project highlights the importance and benefits of sustainable fashion. We believe that you don’t need to spend much on what you wear to look good, and took on the exciting challenge to ‘get creative’ with fashion in a sustainable way.
We received lots of support from local businesses donating accessories and old clothing items which we used to spice up our outfits. Photos and experiences were shared on a daily basis on our very own Project Blog uniformatwork.tumbr.com. Check out the blog to see what we looked like every day.
We would really just like to thank everyone who has supported us, either by donating cash on our Just Giving page or clothing items and accessories.
The project raised a total of over £500, getting us much closer to reaching our fundraising total!
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A picture is worth a thousand words, and maybe also a thousand tweets. It didn’t come as much of a surprise when Twitter introduced their new visually driven layout for profiles. With the latest changes to their profiles, including the ability to add a header image and a customized background photo, Twitter recognises the importance of visuals to drive online engagement and branding opportunities. Businesses now have a bigger chance to visually showcase their brand personality – shifting its emphasis from telling to ‘showing’ – beyond the limits of a bio or tweet.
Studies have shown that users are more likely to engage online with brands if they post photos, communicating information in a quick, understanding and appealing way. For instance, this Infographic on Mashable shows the importance of visuals for brand engagement. Users get exposed to large amounts of data every day, brands need to share visual content in order to keep their users’ attention.
Similar to the Facebook and Google+ cover image, Twitter’s brand new headers image takes a prominent place on the new profiles as it spans the width of your tweets stream and includes your profile picture, username, biography and contact info, such as your location and website.
To add your header image to your Twitter profile, follow these simple steps;
- Log in to Twitter and click on the gear icon on the top right hand corner
- Click onto Settings and then select Design on the left men
- Scroll down below to Customize Your Own and here you will have the option to change your Header Image.
- Be aware that the minimum dimensions for your photo are 1252×626 pixels and your file cannot exceed the size limit of 5MB.
When you upload the image, you will get a preview where you can click and drag the image to suit your own preference, allowing you to also zoom in and out.
Twitter header image guidelines are not as strict as Facebook cover photo guidelines, and your Twitter image doesn’t have any content limitations like the Facebook cover image has. You are free to include announcements, your web or email address, special offers and discounts, hash tags etc. Read on
At SiteVisibility, we are always very excited to get involved in charitable, community and environmental projects and initiatives. This year, our commitment to raise £1600 for children’s charity NSPCC has come with several great projects, such as our Uniform at Work Project, a Digital Pub Quiz and an Inter-Agency Football Tournament.
Earlier this year, we had the opportunity to support our client Bishop’s Move, one of the UK’s largest removal companies, in a new and exciting partnership with disability charity Scope. In January 2012, Bishop’s Move teamed up with Scope to deliver a brand new de-cluttering service. We decided to join in the partnership and support and promote the campaign online.
The initiative has been extremely successful, with a total number of 1,519 bags donated to Scope so far, a total amount of £30,380.00 worth of donations since the campaign launched.
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We are delighted to announce the winner in our #BrightonSEO Instagram Contest!
Our contest ran on September 14th, throughout the day of BrightonSEO, challenging attendees to submit their most creative and well thought-out picture from the conference, tagging their photo with #BrightonSEO and @SiteVisibility.
We had some really great entries, and we are very pleased with the level of creativity! Below are some highlights of entries;
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Instagram your photo at BrightonSEO for a chance to win an iPhone 5!
Today, we have some very exciting news for all BrightonSEO attendees. To celebrate BrightonSEO, we are excited to launch our very first Instagram photo contest.
Get creative at BrightonSEO, Instagram your photo and you might just be the lucky winner of the much anticipated iPhone 5!
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Then we have the perfect solution for you!
On September 13th – yes, you got it right, one day before our exciting search marketing conference BrightonSEO – we have the exact right workshop just waiting for you.
Advanced Link Building Workshop
Our workshop is designed to help you master some of the most advanced and future proof link building techniques, and all of this in just one day. The course is ideal for In-house as well as Agency digital marketing managers aiming to get a more proficient understanding of link building to deliver the highest of rankings and search traffic.
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Over the past few months, I have experienced the importance of high quality and relevant content to strengthen your brand awareness and visibility online. User-focused content marketing is on the rise and, especially after Google’s most recent algorithm updates Panda and Penguin, high quality and unique content creation should become an essential part of everyone’s online marketing strategy.
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On Friday April 13, SEO experts from all over the world joined us at the Brighton Dome for BrightonSEO. The day was a huge success and a wide range of topics were discussed, yielding many new insights. Now that we’ve had some time to digest, we would like to share with you our favourite five videos of the day (in no particular order) that attracted our attention.
1. “Ask the Engines”, with Pierre Far, Dave Copin, Martin McDonald, Rishi Lakhani & Tony Goldstone
BrightonSEO kicked off with a Panel Discussion on Search Engines, with Pierre Far from Google UK, Dave Coplin from Bing, Rishi Lakhani (Freelance Online Marketing Consultant), and Martin MacDonald from Expedia EAN debating and discussing the biggest SEO issues at the moment. During the Q&A session, the audience had the chance to ask specific questions to the panel of Search Engine Experts surrounding SEO and search.
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