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Post By: Zac

Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune […]

Twestival for Twits or a Service Worth Celebrating?

Twitter, the micro-blogging phenomenon, has achieved a frantic amount of press recently thanks largely to the likes of high profile TV presenters such as Jonathon Ross and Stephen Fry utilising the service and updating their following fans (in the thousands) via Tweets. Today is the date of Twestival, the 24-hour global Twitter fest that aims […]

Conversion Rate Experts: An In-depth Interview with Ben Jesson

Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working with companies including Google, Vodafone and Foxy Bingo. Ben soon concluded that conversion rate optimization was the most important opportunity for the majority of web […]

E-interview with the SEO Don of, Richard Baxter.

Richard Baxter is the UK SEO manager at He has nearly a decade of experience in marketing for small, medium and enterprise level websites and spanning a variety of highly competitive industries, including travel, engineering and recruitment. Richard’s expertise lies in SEO friendly web design, link building strategies and search engine accessibility. Richard Baxter […]

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