Archive for the ‘ABC’s of SEO’ Category

ABC’s of SEO: Q is for Queries

Posted by in ABC's of SEO on January 25th, 2012 0 Comments

3274597033 1388a96be6 o ABCs of SEO: Q is for QueriesSearch is great because of its simplicity. You can find just about anything you can think of online, as long as you can articulate the thought with a keyboard. The problem is the abundance of information available. You need to narrow your search, refine it, and this is where additional search queries can come in really handy. Google can do a lot more than simply return search results based on keywords; it can also convert currency, do maths equations, find related information and find relevant information from a specific source. It can identify certain URLs and domains, and even help you to understand the size of a website.

The site: command will return results from a particular domain. This is useful if you want to search a site that does not offer a search functionality. The link: command will return links to a particular URL. While the backlink results will not be nearly as comprehensive as other backlink tools, it can give you a good general idea of a backlink profile. Putting search terms “in quotes” will mean the search engine will treat it as one search term, and discount search results which do not include it in full. You can exclude keywords from a search by using the –minus symbol. Using these commands and symbols is a great way of tailoring your searches and finding what you are looking for.

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ABC’s of SEO: O is for Online PR

Posted by in ABC's of SEO, Social Media & Online PR on January 16th, 2012 1 Comment

Public Relations is about managing the flow of information between an organisation and the public. How does PR relate to SEO? Online PR has its own set of objectives, but has a lot in common with SEO. PR professionals looks to get a company or product mentioned in well-read and authoritative press, whether that’s a print publication or a news website, to help spread company messages and awareness of a brand. An authoritative website picking up a company story can be a great win for PR, increasing exposure of a brand or message, but it can also fulfil SEO objectives; gaining links from trusted and authoritative news sites can help a website rise up the search rankings.

The problem with online PR in the past is that it has tended to ignore SEO. This means that these company or product mentions are rarely accompanied by the keyword-rich hyperlinks which can help a website gain better visibility in search rankings.

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ABC’s of SEO: N is for No-Follow

Posted by in ABC's of SEO, Search Marketing (SEO) on December 22nd, 2011 1 Comment

No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.

No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.

 ABC’s of SEO: N is for No Follow

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ABC’s of SEO: M is for Multilingual

Posted by in ABC's of SEO, International SEO on November 25th, 2011 1 Comment

Welcome to the wonderful world of multilingual SEO, where the right words get the right results! At SiteVisibility I have had the opportunity to deliver multilingual campaigns for a number of our clients, and I would like to share with you the true challenges that it presents.

134974908 0bfc108593 z ABC’s of SEO: M is for MultilingualClients look to expand their customer base by offering their services and products in different markets. This means that the content and text surrounding these products needs to be targeted in those specific languages.

Saying that is the easy part, doing it is another matter. The process of constructing multilingual content is a combination of two worlds; accurate and native quality translation, as well as best practise SEO tactics. The phrase ‘simple translation is not enough’ resonates loudly within multilingual SEO.

Keyword research clearly needs to be adapted, requiring a different thought process:

What am I looking for? How is this translated? Is this term used? Is there a more relevant term? And is the English term more commonly used? Here is a quick example of why you should never be tempted to use an automated translator Read on

ABC’s of SEO: L is for Local

Posted by in ABC's of SEO, Search Marketing (SEO) on November 23rd, 2011 1 Comment

Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.

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Getting Included

To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on

ABC’s of SEO: K is for Keyword Research

Posted by in ABC's of SEO on November 2nd, 2011 0 Comments

There have been some interesting developments around keyword research this month, namely that Google are no longer providing search data from users logged into Google. The change has a serious impact on the data available for SEOs to make important decisions about keyword strategy. I could write a whole blog post about it, but I think Blogstorm and SEObook probably did a better job than I can.

Keyword research underpins SEO campaigns, but both the tools and software which we use and our approach conducting this research is always changing. Seeking certain user behaviour, looking for local or multilingual search variations, or unique ways of interpreting and analysing the data all calls for a bespoke approach. There’s more than one way to skin a cat – what a horrible saying that is.

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YouTube Keyword Suggestion Tool Read on

ABC’s of SEO: J is for Javascript

Posted by in ABC's of SEO on October 26th, 2011 2 Comments

Javascript is the most popular dynamic scripting language on the internet, and is responsible for some of the internet’s more advanced web applications. Javascript can help pack a lot of information into dynamic menu systems, and is commonly used on ecommerce sites to create large navigational menus, processing forms and submitting orders. SEOs sometimes warned against the use of javascript, claiming that it increases the code bloat of a website as well as inhibiting search engines from reading and indexing the keyword rich content contained within the code.

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Search engines can’t always read javascript – sometimes it can be coded in a way which hides keywords, anchor text and links from the search engines, so why do we see so many large e-commerce sites with this type of javascript navigation? Largely because ecommerce site’s wouldn’t be able to handle some of the more complex operations such as sending and receiving data to a database without interfering with the look and behaviour of the website.

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ABC’s of SEO: I is for International

Posted by in ABC's of SEO, International SEO, Search Marketing (SEO) on October 21st, 2011 2 Comments

In this instalment of the ABC’s of SEO, I wanted to hit on a few subjects around international SEO. Increasingly businesses are looking to tap into foreign markets and search is obviously a very powerful way of doing just that.

Do Google Favour Local Domain Suffixes?

There was a conversation recently in our LinkedIn Discussion Group about domain suffixes and their effect on rankings. Colin asked whether having a foreign domain such as .co (registered in Colombia) makes it more difficult to climb search engine results pages in the UK. Google will prioritise relevant domain suffixes, but there are many other ranking factors. Look around, international sites can still rank really well. Some businesses really benefit from having these bespoke URLs, such as bit.ly or del.icio.us.

Having local domain suffixes is generally thought of as best practise, but there are other things to consider to maximise your performance. Google also score geographical relevance by checking where the server of a website is based, so it could be worth ensuring that this is the country in question. Additionally, a geographic location for a site can be specified on Webmaster Tools.

15964697 a7f73e7b7b ABC’s of SEO: I is for International Read on

ABCs of SEO: H is for HTML

Posted by in ABC's of SEO on October 13th, 2011 3 Comments

This post outlines the most important HTML elements for SEO. So even if you don’t know any html at all, hopefully by the end of reading this you will be able to check whether you are optimising all the main tags that Google will be looking at.

The Title tags are the first tags that a spider looks for when arriving on your page. This is the most important html element to place your keywords. Here you need to put your most important keywords for the page eg:

<title>SEO Services Company | SEO Search | Digital Marketing & PPC Agency </title>

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You don’t need to include your company name here because you are likely to be optimising this throughout your site without even trying. So rather than wasting characters it is more important to get the most competitive and the most relevant keywords here.

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ABC’s of SEO – G is for Grammar

Posted by in ABC's of SEO, Search Marketing (SEO) on October 6th, 2011 1 Comment

Well call it synchronicity or opportunism, but the day I come to write my blog post about grammar in SEO, is the day on which Matt Cutts, Google’s content overlord, published a video about the correlation between good spelling and page rank. But there are a variety of good reason why grammar is important for SEO.

Keywords
I think that an interest in words, punctuation and grammar can really help an SEO when thinking of keyword synonyms, acronyms, misspellings and such. It’s the same eye for detail which can help you to use those keywords and phrases naturally and correctly within copy.

Audiences
Working in search, it’s sometimes too easy to forget that content is for readers. We spend so much time trying to manipulate search results with highly targeted content, sometimes we risk sacrificing quality for exposure. When creating a website, the written word is the most popular way of communicating, and making it clear, concise and sensical should be paramount.

Search Engines
The Matt Cutts video admits that despite the correlation between good spelling and grammar and high page rank, they are not currently being used as “direct signals”. It will probably be quite tricky to give a website score based on its spelling and grammar, but he has indicated that it is something he would support. Google have admitted that they use testers to manually score sites’ quality, asking questions like “Would you trust this site with your credit card?”, so it is possible that a site can be penalised for poor grammar.

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