Archive for the ‘Analytics’ Category

How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174

Posted by in Analytics, Internet Marketing Podcast on July 17th, 2012 1 Comment

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!

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Passing the Google Analytics IQ Test

Posted by in Analytics, Training on June 28th, 2012 1 Comment

The Google Analytics IQ Exam is a formal test provided by Google for individuals to prove their proficiency in Google Analytics.

The test is conducted online within the Google testing centre, http://google.starttest.com, consists of 70 multiple choice questions and lasts 90 minutes.

The test has an 80% pass score threshold.

And it’s not easy…

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Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

Posted by in Analytics, BrightonSEO, Internet Marketing Podcast on March 6th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues.

Dara Fitzgerald Advanced Google Analytics: Interview with Dara Fitzgerald   Podcast Episode #160

This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register!

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

ABC’s of SEO: A is for Analytics

Posted by in ABC's of SEO, Analytics, Search Marketing (SEO) on June 9th, 2011 0 Comments

We love web analytics here at SiteVisibility, we’re measurement geeks and proud. The thing is, we reckon you should be a measurement geek too! Well… if you are in any way involved in Digital Marketing, Web Design, UX, UI, Online Advertising, Social Media or online PR anyway.

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Courtesy of @Horia Varlan on Flickr

Analytics, or more specifically Web Analytics, is the name given to a set of techniques and tools used to measure the performance of a website or an aspect of a website’s marketing. The best known analytics tool is Google analytics which allows website or blog owners to easily track user behaviour free of charge in order to measure the performance and the effectiveness of marketing strategies and to gain insight into how they might better serve their users in terms of content & improved user experience.

There are lots of good reasons to take the time to get to know your web metrics a little better; and not just because you can’t run a successful digital campaign without effective measurement in place… Besides, we all know that, we want to talk about the other stuff which makes us do cheer leader dances every time we talk about low bounce rates.

So! we think you should be an analytics geek because, the moment you know what all those lovely numbers mean, you will: Read on

My Favourite Google Analytics Reports- Podcast Episode #85

Posted by in Analytics, Internet Marketing Podcast on September 9th, 2010 0 Comments

Tying into next week on the Premium Podcast’s analytics week we’ve got the latest braindump on Kelvin’s Favoruite Google Analytics Reports.

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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

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