Archive for the ‘BrightonSEO’ Category
Our very own Digital Insights Manager Matthew Hendry took to the stage this year with his innovative approach to presenting – where he interacted with a video of himself live in front of the BrightonSEO crowd! Matt discussed the various models and stages of innovation and why it’s so important for your business. We chatted to him about what he thought of BrightonSEO this year, whether businesses should encourage innovation and whose responsibility is it within a business to drive innovative practices.
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Long live content! This particular aspect of digital marketing has become such an important asset in helping your brand improve its awareness and positioning online. Sharon Flaherty (Head of Content at Confused.com) explained to us the fine art of creating content as well as letting us know her favourite and most successful types of content.
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What a fantastic event – this year’s BrightonSEO was bigger and better than ever. We’d like to thank everyone who attended especially all the speakers for all their brilliant presentations and knowledge sharing. I was lucky enough to get the chance to interview several key speakers, which can all be viewed on our blog as I discussed what they thought of BrightonSEO as well as their thoughts on a variety of aspects within digital marketing including – search, social signals, content, analytics and even journalism. I’d also like to say a huge thank you to everyone who took part in these video interviews.
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After Dave Coplin’s (Chief Envisioning Manager at Microsoft) brilliant presentation on the way search is evolving into something much more human, we decided to get his opinions on the future of search and social signals as well as the biggest opportunities that clients can take advantage of moving forward.
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BrightonSEO is great for attracting a wealth of speakers from different industries and we were delighted to have Geoff White (Technology Director at Channel 4 News) on board. He delivered a fantastic talk where he gave away his top tips on how to pitch stories to journalists. We caught up with Geoff and got his insights into how to attract a journalists attention, as well as discussing the combination of SEO and journalism.
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At BrightonSEO we caught up with Fresh Egg’s head of insights (Dara Fitzgerald) after he delivered his fantastic presentation about the future of analytics. We discussed what we thought of the event, the recent improvements of GA, Google’s latest platform Universal Analytics as well as integrating other tools with GA.
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What a way to open up this years BrightonSEO conference with the ex-Google search quality team members; Fili Wiese, Jonas Weber and Alfredo Pulvirenti. The panel discussion put the ex-Googlers in the hot seat as the crowd asked them to reveal all. We caught up with them to discuss the biggest SEO myth they’ve ever heard, whether SEO’s really do worry too much about Google updates and we also asked them what are the biggest opportunities out there right now to help build brand awareness.
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Content marketing was once again a hot topic of debate at BrightonSEO this year – Sharon Flaherty’s (confused.com) presentation about engaging content was one of the highlights as well as the content marketing roundtable session which took place the day before the conference.
The discussion was for members of digital marketing teams to debate what content marketing is all about. Types of engaging content, budgets, evaluation methods, idea generation were just some of the topics covered. Here’s a list of the key takeaways of what was revealed at the roundtable session.
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#BrightonSEO was a fantastic conference which we’re very proud to have been part of. The huge amounts of tweets once again took the event to ‘trending’ status. But, if you weren’t there here’s a selection of images which capture the event in all its glory. Enjoy and until next time!
The stage is set for another great BrightonSEO event
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We had a fantastic time at #brightonseo, it was great to see so many faces there – old and new. The event was the biggest and best yet with around 2,500 attendees, a whole host of amazing speakers spread across the whole of Brighton dome.
As you all know before the event we let everyone know that we’d be running a competition to win tickets to London zoo. We got you all to send in your best panda and penguins jokes throughout the day and we have to say there were some good ones as well as the odd one that would make even those adorable animals cringe.
Here’s a list of some of our favourites:
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