Sam Crocker is SEO Associate Director at OMD UK, and has been building a team of good SEOs there, in order to provide integrated online marketing strategies. He participated in a panel discussion at Brighton SEO in April, titled ‘Is SEO Doomed?’, and revealed that he sees himself as “an online marketer who currently is employed in SEO”.
Today’s presentation was a crash course on how to position SEO in pitches, and the key elements of developing a successful pitch. He’s had a great track record with proposals, so we were all eager to hear what he had to say.
Malcolm Coles is Director at Digital Sparkle, and is a London-based SEO consultant and strategist working with a variety of businesses and organisations.
In this presentation Malcolm Coles showed us how duplicate content can actually be a great asset for a website, showing us how images of Pippa Middleton could win thousands of page views and links. You can view the presentation on his blog.
Kane Bartlett is the Senior PPC Manager at GO Optimisation and has a wealth of experience managing high profile PPC accounts. With this knowledge of big name brands, his talk on “Driving SEO with PPC” is bound to offer us some great insights.
In this quick-fire presentation the main question asked was “If we spend more on PPC will organic traffic see any lift?” Although PPC has no influence on organic search rankings the answer to this question seems to be yes. Both for high and low value products the non-branded keyword search traffic experienced uplifts as did brand searches. This uplift generated an increase within; new visitors, bookings/sales and the average order value.
So it’s clear that PPC can affect SEO but why? This comes back to how conversions are attributed to SEO and PPC. Those typing in non-branded terms may click on a PPC ad, go off to do more research and then convert through the organic results on branded terms. This is why both branded and non-branded terms see uplift.
Therefore, if there is more interaction between the PPC and SEO departments then benefits can be seen for both. The departments should be working together to create a complete package that will pay dividends throughout the whole project.
Dom Hodgson has given his job title as ‘Head of Stupid Projects’ at Pizza Powered, which is an agency comprised of five diverse developers, designers and SEO experts. He is also the organiser of the Think Visibility conference, a northerner and a hack day addict.
Many people have misconceptions about what exactly hack days are, and tend to think of a group of people getting together and hacking the web. Dom quickly dispelled these theories, describing them as a group of designers, developers ect meeting and creating ‘cool s***’ overnight. During his presentation he told us about many of the Hack Days he has attended, why he loves them so much and why we should all be doing them. He even gave us some tips on how we could win.
Toby Barnes is Principle at Mudlark Production Company, and has been working in digital since 1995, in publishing, production and development. He is Executive Producer on Chromaroma, Mudlark’s self-published online multiplayer game.
His talk was all about modernism, how we have lost confidence in the future and brutalist architecture. As @jasonwoolley put it on twitter, it was “Funny, entertaining and uplifting… You just had to be there.”
Roger Warner is the founder of Content and Motion, an online communications agency based in Lewes, East Sussex. Apparently he wears blue blazers on Mondays, Wednesdays and Fridays – Today being Friday I am excited about this blazer and I’m hoping for the whole hog. Blue blazer, hair slicked back, pretty girl on his arm, doing Don Draper proud. Let’s see what he has to say about what social can learn from Mad Men…
Neil Walker Online Marketer, SEO, speaker, rapper :), data miner, domainer, analytics connoisseur, link building veteran a man with many strings to his SEO-bow.
BrightonSEO an excellent opportunity to gather SEO talent and allow experts to converse one anothers experiences, almost a nirvana for SEOness
The two were just made to be together and that is why today Neil Walker is Discussing SEO value vs Client expecation vs Cost.
Founding Just Search Ltd in 2003 to which he was the first technical person in the company of 4, which is know a Global Online Marketing company. By 2004 Just Search Ltd had succesfully acheived top three status for the Search terms of SEO, Search Engine Optimisation, Internet Marketing among other phrases.
James Carson is Head of Search Marketing at Bauer Media, and his presentation was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.
In this presentation Dave Peiris aka Shark SEO spoke about attracting links by creating useful content.
He spoke about using webaps such as hackerbuddy, and how they can be useful as part of your SEO strategy. Two of the best reasons that Dave gave for using them were that they can give strong links and the fact that they are great for branding. The others can be seen in the video. Read on