Archive for the ‘Case Studies’ Category
The benefits of secondments are three-fold; for employer, employee and host organisation. They can take a variety of forms, even within a company or organisation, or with another institution, whether it’s public, private or non-profit.
In the past we’ve had secondments at charity organisations as part of our CSR objectives, but recently we’ve realised just how much they can offer us and our customers. Sharing knowledge and skills between organisations means improvements in processes and opportunities for everybody. Secondments give organisations the opportunity to build bigger networks and share expertise. I asked some SiteVisibility team members about their secondment experiences. Read on
This morning’s presentation was delivered by Lucy Freeborn, Head of Social Media and Content at Leapfrogg. Her presentation offered some great insights into “The Evolution of Link Building”. Read on
As you guys have probably understood, Kelvin and I are seriously addicted to social media, and Sphinn in particular. I am so obsessed with making the front page, (please fuel my addiction) that I have captured data every hour for the past two weeks in order to compile a good, up to date, illustrated, informative analysis of Sphinn traffic and posting times. They should help understand how Sphinn is used, and when to post in order to give maximum exposure to your story. Kelvin also recently wrote some great recommendations for Sphinn users, and I have seen a few Sphinn analyses already.
Read on
If you look closely, you’ll probably understand what Google is searching to do with their not-so-secret plans to get into the telecoms ad wireless industry.
At the moment, by controlling the way contents are ranked, [tag]Google[/tag] decides which information is relevant, effectively acting as a supra-regulator for the medium. Now imagine Google controlled a [tag]telecom[/tag] company on top of the internet; all they would need to become an international media conglomerate would be to buy a studio like Pixar or Dreamworks (when they were in their first year and still rough diamonds). They would then control the entire media production process from initial concept through production to delivery and measurement. And that conglomerate would scare me even more than Murdoch’s Sky network which also controls the whole production process.
Hide your business plan like a treasure… via flickr
Read on
