Store & Manage your email newsletter list using Google Analytics
This is a little Google Analytics hack I came up with the other day. Its not exactly a ‘robust’ solution but it might be useful for somebody!
The idea is to turn Analytics into a database for your email newsletter subscription list (or any other form where you want to collect a basic list of email addresses) .
Usually this will be done in one of three ways:
1. Integrate your web form with your CRM system- the best solution but can be tricky/ expensive to setup
2. Store the emails in a web based database then export them later – simple but requires a database and some sort of server side coding i.e. PHP
3. Send an email to yourself with the addresses each time someone signs up- pretty easy using CGI’s but can be a real pain to manage if you have a lot of subscribers.
With this hack all you need is a few lines of javascript and a Google Analytics account- simples:-)
