Archive for the ‘General Marketing’ Category

The Cookie Law: Crumbs!

Posted by in General Marketing, News, Search Marketing (SEO) on May 11th, 2012 3 Comments

On the 26th May 2011 the enforcement of DIRECTIVE 2002/58/EC was deferred for one year in the UK. Many of us wondered if it would all just go away… it didn’t, and Cookie Day* is almost upon us.

SiteVisibility has written a Privacy and Cookie policy which all site visitors should read.

How the cookie law crumbles

The ‘Cookie Law’, a tastier synonym of DIRECTIVE 2002/58/EC, is aimed at protecting individuals against the hitherto unregulated use of user behaviour tracking online.

In short the law means that we must now ensure that users are not just aware of the tracking information, such as cookies, that we plan to store on their computers but also that they consent explicitly to us storing that information.

Some cookies are fruitier than others

The controversy around this law stems from the fact that browser cookies are all but essential to the modern web experience, many sites simply wouldn’t function without cookies to remember certain information about the user, such as the contents of an e-commerce basket.

303165301 a0606a82a1 The Cookie Law: Crumbs!

Read on

SiteVisibility opens for business in Birmingham; bringing new online markets to local businesses.

Posted by in General Marketing, News, Working In Search on May 4th, 2012 0 Comments

SiteVisibility has been busy in 2012; we’ve grown our customer base, published more SEO and Social Media case studies showing huge RoI for our customers, attracted more top Search talent into the SiteVisibility team, the Internet Marketing Podcast has reached 1 million downloads, BrightonSEO exceeded 1000 delegates for the first time and now we’ve opened up our office in England’s 2nd largest City.

3373322636 3445852c09 SiteVisibility opens for business in Birmingham; bringing new online markets to local businesses.

SiteVisibilityKeane is a joint venture with one of the UK’s top creative marketing agencies, Keane Brands whose HQ is in Birmingham. The new venture combines the “digital brains” of SiteVisibility with the “beauty” offering of Keane Brands to provide a full suite of digital services to businesses in the Midlands and in particular to manufacturers and leisure sector operators.

Read on

ABC’s of SEO: R is for Reputation Management

Posted by in ABC's of SEO, General Marketing, Search Marketing (SEO) on February 29th, 2012 0 Comments

It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this.

Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside from personal skeletons, to negative skeletons.

skeleton ABCs of SEO: R is for Reputation Management

Read on

A Quality (Search Marketing) Service Never Goes Out of Fashion.

Posted by in General Marketing, Working In Search on December 15th, 2011 0 Comments

The UK Search Marketing sector has a great reputation around the world for leadership and innovation as well as quality. Yet in the midst of a financial meltdown, I believe that a good old fashioned quality service will not go out of fashion.

But what underpins a reputation for quality, especially in the world of Search Marketing? When you “lift the hood” off your Search Agency, what is it that drives the consistency of service and reliability of results? Why is it so hard to find a quality assured Search Marketing service in the UK? What justifies a reputation for being a “leading search marketing agency”? The most employees? The highest revenue? The most profitable? The loudest marketing? Or the most satisfied customers?

Read on

Trends in the Travel Sector

Posted by in General Marketing on November 30th, 2011 0 Comments

With companies such as Thomas Cook going cap in hand to the banks, there has never been a better time to investment in a top flight search strategy. Utilising an SEO agency to promote your online business can mean the difference between literally going to the wall and making a profit.

Looking at the data for the travel sector we can see since the financial crises in 2008, travel related searches have been in steady decline. With consumers tightening their belts it’s clear the first thing to go is luxuries such as the family holiday.

tt1 Trends in the Travel Sector

Read on

Choosing Between a Search Agency and an In-House Resource

Posted by in General Marketing, Search Marketing (SEO) on July 22nd, 2011 0 Comments

Your search agency is now charging you £5k per month so it makes sense to invest in your own in-house SEO Manager and pocket the change. It’s not that simple…..

Taking search marketing in-house seems like a logical step for many businesses as an increasing digital marketing spend begins to dwarf the importance and value of other channels, but the reality is that doing so can be time-consuming, expensive and risky. While clients often appreciate the planning, processes and technological innovation of search agencies, I’ve started a list of other factors to consider when evaluating the business case for taking Search in-house.

Cost

Among the most important issues to consider when taking digital marketing in house is cost. Remember to factor in the cost of recruitment, training, personal development and employment costs. Search specialists have an insatiable desire to learn and that requires an ongoing investment if you want to retain your new recruits. Read on

Staying on the Right Side of the ASA

Posted by in General Marketing, News, Social Media & Online PR on May 13th, 2011 0 Comments

As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers their own websites and includes social media platforms such as Facebook and Twitter.

The Advertising Standards Authority (ASA) are the UK’s independent watchdog committed to maintaining high standards in advertising. They are self regulated and funded by the advertising industry who are required to contribute 0.1% of their media spend to regulating the advertising industry. The ASA’s authority is recognised by the Government, the courts, other regulators such as the Office of Fair Trading (OFT) and Office of Communications (Ofcom) as the established means of consumer protection from misleading advertising. Read on

Brighton SEO – Is SEO Doomed? – Panel Debate #brightonseo

Posted by in General Marketing, Search Marketing (SEO) on April 1st, 2011 2 Comments

We began today’s Brighton SEO Conference with a panel discussion between Rishi Lakahni, a freelance SEO Strategist, Jamie Freeman from Message, Andy Budd from Clearleft, Nichola Stott from The Media Flow and Samuel Crocker from OMD.

The panel seemed to agree that SEO was in trouble, although they disagreed about the degree to which is was “doomed” and whether it could be saved. Rishi pleaded with the audience (“link junkies”) to “grow up” and “become real marketers” while others like Samuel Crocker and Nichola Stott argued that whilst it’s name might have been tainted it could benefit from some rebranding. The legitmacy of SEO as a practise was brought into question by Jamie Freeman, who argued that there was no “white hat SEO”; only different shades of grey. Andy Budd made comparisons to the financial industry, and agreed that SEO was “morally corrupt”. Read on

Analysing the Twitter Profiles of The Top UK SEO Companies

Posted by in General Marketing on July 13th, 2010 0 Comments

Search and social really do go hand in hand, so it’s not surprising search agencies like ours offer social services and, like it not, in many people’s minds social means Twitter. So it got me thinking about what UK’s search agencies Twitter profiles are like. Most like ours are a mixture of sharing stuff we think is interesting with a healthy dose of self promotion but is there much in the way of similarity statistically? Read on

How To Get Your Content Indexed on Google News

Posted by in General Marketing, News on April 12th, 2010 1 Comment

Google News aggregates news headlines from around the world, and displays them according to reader’s interests. It allows readers to look at content by subject rather than source, offering several links for each news story, each produced by different publishers with different perspectives.

googlenews How To Get Your Content Indexed on Google News

It’s great for finding out what’s going on in a particular industry or sector, and submitting your site for inclusion is also a good way to gain traffic and awareness for your site. By producing useful and interesting news content and packaging it in the right way, you can see your blog posts or news stories appear in the search results alongside those from top newspaper websites and news agencies on the Google News pages. Read on

?>