General Marketing

Recession not over in the UK – When’s the time to increase your investment in search?

The media has been full of news about our European neighbours pulling out of the recession with a positive quarter of growth. It’s great news for the world, even if Britain’s lagging a little while behind. Although lots have people have advocated investing in marketing during the downturn it’s not always that easy when your […]

Monsters versus Aliens SEO Strategy – Stupidity or Genius?

You’d be hard-pressed to have missed Paramount’s new ‘Monsters versus Aliens’ movie advert. It contains a suggested search keyword instead of a website address, advising viewers to “search for mva” to find more information on the new film about a girl who is hit by a meteorite, turns into a big monster, gets captured by […]

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