Archive for category Integrated Search
SEO for Construction Industry Marketers
Posted by Jason in Integrated Search on December 8th, 2009
I was invited to explain Search Engine Marketing to the construction marketing elite at the CIMCIG annual strategy conference on 2nd December.
Having started my career with George Wimpey in 1991 in the pre-internet days, my first experience of internet marketing for the construction industry was commissioning the www.tarmac.com website in 1997 using a London agency to design the site having retrieved the domain name from a Hong Kong based cyber squatter.
The site was an (expensive) online brochure site. Moving through Tarmac and Carillion I don’t recall SEO or online lead generation being mentioned and even whilst at www.buildonline.com , the website marketing objectives were more focused on email marketing and newsletter list building than the online reputation of the websites for search engines. I’m pretty sure that when I left BuildOnline in 2001 the building industry had not yet woken up to SEO so I was both surprised and excited when doing a little research prior to the 2009 CIMCIG conference that Search Marketing in construction remains a relatively underexploited online marketing channel.
PPC Keyword Strategy – Using it to Help Your SEO As-Well
Posted by Damon in Integrated Search on October 2nd, 2009
Looking for help with your keyword research strategy for PPC? Maybe we can help
Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I refer to the tangible business gains that can be achieved through SEO, and not just simply search rankings.
Good research and analysis is required to help define a targeted set of key phrases that will drive high quality visitors onto your site. But if you’ve never implemented a search engine marketing campaign before, how do you know which relevant keywords are going to drive the right type of visitors on to your site? Read the rest of this entry »
Integrated Search – 3 New Strategies You Can’t Live Without
Posted by htrendell in Integrated Search, Pay Per Click, Search Marketing on September 30th, 2009
With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!
Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?
Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?
Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.
What has THEME, KOALA & CAPER got to do with integrated search?
Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.
So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…
Email Marketing – Podcast Episode #6
Posted by Kelvin in Integrated Search on August 25th, 2006
Email marketing offers a cost effective and targeted way of reaching existing and potential new customers. However there are a lot of factors that must be considered when building a campaign, including the pitfalls of spam filters, ineffective creative, bad lists and the Data Protection Act! Daniel and Andy walk you through the basics of Email marketing and give some hands on tips on how to create an effective campaign.
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