Archive for the ‘Integrated Search’ Category
The UK Search Marketing sector has a great reputation around the world for leadership and innovation as well as quality. Yet in the midst of a financial meltdown, I believe that a good old fashioned quality service will not go out of fashion.
But what underpins a reputation for quality, especially in the world of Search Marketing? When you “lift the hood” off your Search Agency, what is it that drives the consistency of service and reliability of results? Why is it so hard to find a quality assured Search Marketing service in the UK? What justifies a reputation for being a “leading search marketing agency”? The most employees? The highest revenue? The most profitable? The loudest marketing? Or the most satisfied customers?
Read on
Often in the world of search your ideas and scope are limited by the available resources and budgets. The knack of a good SEO is working within those parameters, but what would you do if there weren’t those limits?
So I fired up my Rolodex and asked some of the great and good of UK SEO and asked…
You’ve been approached by a start up backed by some of the biggest VCs in the world. They’ve got one mission to beat Amazon at it’s own game. They’ve hired you in-house and given you a million pound budget to spend.
Where and what would you spend the money on? Read on
The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search
which featured several top digital marketing gurus;
Paul Madden, Automica Limited and Kerboo
Kevin Gibbons, SEOptimise
Jeremy Spiller,WhiteHatMedia
Mark Cook, Further
Bas van den Belden, State of Search
The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?
The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?
The Manifesto for Agile Software Development… For Digital Marketing.
Every so often a marketing campaign will hit what I like to call a ‘golden age’. These campaigns fall in nicely with a set of current trends, they are carried along by a wave of social noise and community; people will be hungry to digest as much content as you can throw at them. The internet is happy, the campaign client is happy and you can bask in the fact that you really understood your audience, the brief and everything.
The problem with the ‘golden age’ label is that these lovely pockets of opportunity tend to flitter by in no time at all. Popular interests and trends evolve and change every day… the thing is that most marketing campaigns don’t. Read on
I was invited to explain Search Engine Marketing to the construction marketing elite at the CIMCIG annual strategy conference on 2nd December.
Having started my career with George Wimpey in 1991 in the pre-internet days, my first experience of internet marketing for the construction industry was commissioning the www.tarmac.com website in 1997 using a London agency to design the site having retrieved the domain name from a Hong Kong based cyber squatter.
The site was an (expensive) online brochure site. Moving through Tarmac and Carillion I don’t recall SEO or online lead generation being mentioned and even whilst at www.buildonline.com , the website marketing objectives were more focused on email marketing and newsletter list building than the online reputation of the websites for search engines. I’m pretty sure that when I left BuildOnline in 2001 the building industry had not yet woken up to SEO so I was both surprised and excited when doing a little research prior to the 2009 CIMCIG conference that Search Marketing in construction remains a relatively underexploited online marketing channel.
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Looking for help with your keyword research strategy for PPC? Maybe we can help
Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I refer to the tangible business gains that can be achieved through SEO, and not just simply search rankings.
Good research and analysis is required to help define a targeted set of key phrases that will drive high quality visitors onto your site. But if you’ve never implemented a search engine marketing campaign before, how do you know which relevant keywords are going to drive the right type of visitors on to your site? Read on
With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!
Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?
Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?
Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.
What has THEME, KOALA & CAPER got to do with integrated search?
Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.
So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…
Read on
Email marketing offers a cost effective and targeted way of reaching existing and potential new customers. However there are a lot of factors that must be considered when building a campaign, including the pitfalls of spam filters, ineffective creative, bad lists and the Data Protection Act! Daniel and Andy walk you through the basics of Email marketing and give some hands on tips on how to create an effective campaign.
