SiteVisibility

International SEO

Multilingual and Multinational Site Annotations in Sitemaps: A How to Guide

With companies now servicing customers in different countries and different languages, a website can’t just be created in English and forgotten about. Making your website accessible to your entire customer base is critical to grow your business, and helping the search engines index your site is a very important job. We’ve written this about the […]

International SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.

ABC’s of SEO: T = Travel Trends

International Keyword Research Trends The travel industry has enjoyed a huge increase in ecommerce over recent years with the rise of hotel, holiday and flight aggregators. In most recent times this trend has moved towards an influx of holiday and travel price comparison sites. Some of the major travel providers have had to adapt to […]

Crossing Borders: The opportunities and dangers of exporting your search model

Our Digital Insights Manager, Graeme, recently gave this presentation at the 2012 Travel Technology Show. The presentation is a best practice for growing your online business, increasing the reach of your brand and re-thinking the way you design your website for foreign markets. Beyond Borders: Exporting Your Search Model View more presentations from SiteVisibility To […]

Taking Over the World with International Digital Marketing – Podcast Episode #152

In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO. They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including […]

ABC’s of SEO: M is for Multilingual

Welcome to the wonderful world of multilingual SEO, where the right words get the right results! At SiteVisibility I have had the opportunity to deliver multilingual campaigns for a number of our clients, and I would like to share with you the true challenges that it presents. Clients look to expand their customer base by […]

Sub-domains, Sub-folders, or Domains for International Sites and Other Questions – Podcast Episode #128

In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the […]

Is Rel Canonical the Answer To Your International Search Woes?

We’ve talked a little recently about how the Rel Canonical tag can be used to avoid common place duplication problems. How to avoid your sites fighting over the same content – Credit Recently we’ve been trailing the attribute to deal with some of the common problems which occur when developing two different websites, each targeting […]