Miles Galliford Interview – SubHub Freemium Subscription Publishing

If there’s one business model that somes up the diverse websites that fall under the web2.0 and social media banner it’s the freemium business model. For the podcast we interviewed Miles Galliford from SubHub who not only operates a freemium business but he runs a platform that allows you to quickly and easily set up your own freemium subscription publishing website.

Miles shares his experience of working with premium publishers and business below.

Rand Fishkin Interview – SEO & Link Building

We get to interview some great people for our podcast but sometimes being part of a bigger podcast they can get a little lost. So we’ve started taking our favourite inteviews and uploading them to blip.tv to make them easy to find and listen to.

This time we’ve got the poster boy of link analysis Rand Fishkin from SEOmoz we asked him about swithing from a consultancy business to a SaaP model and what he’s learn’t about search engines building his own index of the web.

Stephen Waddington Interview – Online PR

Online PR is a bit of a battleground between various disciplines all of whom think they are best qualified to deliver the service. But the best practitioner haven’t got involved in the debate they’ve just been busy delivering great work. One of the most respected proponents of online PR is Stephen Waddington.

In the podcast interview available below I asked him about how to get started in Online PR, what makes it different from offline and our shared interest of “The Apprentice”

Interview with Brian Clifton Author of Advanced Web Metrics with Google Analytics

Ahead of SES London we’ve been lucky enough to interview a few of the speakers at the event. When we saw the agenda though there was someone who sprung out as someone we really wanted to interview, Brian Clifton.

If you’ve not come across Brian before he’s the author of the excellent Advanced Web Metrics with Google Analytics and also maintains a really practical and readable blog on analytics.

We asked Brian about how he measure’s SEO ahead of his session Meaningful SEO Metrics: Going Beyond the Numbers

Read on

Avinash Kaushik Interview – Measuring Social Media & Analytics

Awhile ago for the podcast we interviewed Avinash Kaushik the world renowned Google Analytics authority about measuring social media and hacking Google Analytics.

I know for some people the thought of listening to a full podcast can be a little scary, so I’ve taken the interview and uploaded it with some stills to blip.tv

A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Last week we did a follow up blog post to our interview with Tim Ferris asking whether you could outsource your SEO in the manner of 4 Hour Work Week which make a good companion read to this interview we carried out Abhishek Rungta of Indus Net Technologies, a top Indian SEO company.

Abhishek Rungta

In the run up to SES London, we’ve been fortunate enough to interview several of the speakers ahead of the event. Abhishek is talking on Best Practices in Offshore Outsourcing for Digital Marketing which promises to be one of the most interesting panels of the event.

I asked him about the practicalities of outsourcing and how to avoid getting your fingers burnt.

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The Seth Godin SEO Playbook

We’ve been talking about Seth Godin a lot here over the last week. We covered our podcast interview with him and we’ve already asked 19 top UK marketers what their favourite Godin book is. But I wondered whether you could apply some of the ideas in his books more generally to your search engine marketing work.

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It wasn’t hard to draw analogies; maybe that’s why his writing is so popular with search marketers (even if sometimes he rubs them a little up the wrong way) but here are a few that jumped out as great analogs.

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19 Top Marketers Share Their Favourite Seth Godin Book

We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.

Image Credit

We’ve asked some of the UK’s top internet marketers what their favourite Seth Godin book is and why. You can read their responses below. Read on

New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.

The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12^th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.

Speaking at the event were:

Ken Thompson – CEO, Swarmteams.com
James Temple – Executive Creative Director, R/GA
Jamie Coomber – Head of Innovation and Engagement, Profero

photo credit: castor_girl

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Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.

In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.

At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.

photo credit: cseanburns The world wide web is a slightly bigger maze

Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.

Read on