Archive for the ‘News’ Category
SiteVisibility are proud to announce that our Strategy Director, Kelvin Newman came home with the highly coveted prize of ‘Search Personality of The Year’ at the 2013 UK Search Awards.
This was the third year for the UK Search Awards, hosted in London’s Emirates Stadium, launched by Don’t Panic, in association with Manual Link Building and SEMPO. The awards night brings together some of the most influential and respected figures in the UK digital marketing sector, and it’s such a great platform to showcase the industry’s top talents and achievements as well as recognising their contributions to digital marketing.
So the stage was set, after some brilliant community and CSR work from the SiteVisibility team we headed to Reading last night for the BITC South East Responsible Awards Gala Dinner, with our collective fingers all crossed.
It has been a fantastic journey for us and all the charities and partners we’ve worked with over the previous months and being shortlisted for the BITC awards is fantastic recognition for our efforts. It also presents the opportunity to let other businesses see how they can work to help and improve the communities that they form part of.
It’s been a busy year for us here at SiteVisibility in terms of CSR and Sustainability as you may have noticed through various blog posts and email newsletters. As a company, it’s always been something that’s important and this year we decided we wanted to really focus on how we can help and what we should be doing so we appointed a sustainability officer to create and manage our 3 year CSR strategy.
Our overall goal is to support the communities in which we live and work by investing time and more importantly our skills as a company to help to develop sustainable opportunities for skills, jobs and wealth creation in Sussex. We are involved in working with the community in a number of different ways, from supporting local charities to getting involved with local education at schools and Universities.
Everyone in the company is given one day per annum to participate in the company’s CSR programme and this year we have seen a 170% increase in the number of team members who have chosen to get involved with some of the projects we’ve been working on.
As a company, SiteVisibility’s philosophy is to actively support the communities in which we live and work by investing time and resources to support our local community. As part of our three year CSR strategy we have set ourselves tough objectives and goals that are designed to ensure we are able to really have a positive impact in the local community.
This year we have reduced our energy usage and increased our recycling by over 40% and have also committed to raising £1600 for the NSPCC.
Today we are excited to launch our initiative for 2013, the SiteVisibility “Community Digital Marketing Fund” whereby we will be donating £25,000 worth of digital marketing support to be made available to local NFP organizations to help them with projects that may currently be out of scope or budget.
During the recession, many charities have been unable to achieve their goals due to funding restrictions and lower donations. Additionally, many charities are only just starting to explore the opportunities available through social media and few of the smaller charities have a strategy in place or the resources to deliver this. We feel as a company, we have the internal expertise to really help make a difference which is why next year we want to dedicate our resources and skills to help make a measurable difference.
Sussex based Not for Profits are open to apply for all of or a share of the fund from today until the 31st December. To submit an application simply fill in the form on our Facebook page telling us about your charity, the work you do in the local community and what you could achieve with our help.
CSR has always been very important for us here at SiteVisibility. This year we have committed to raising £1600 for the NSPCC to support and help them with their fantastic work.To help us reach our fundraising total for the children’s charity, we have been involved in several projects and events, such as our Inter-Agency Football Tournament and our Brighton Digital Pub Quiz.
During September and October, the SiteVisibility ladies took part in a hugely creative and innovative charity project, Uniform@Work. For one month, the SiteVisibility girls decided to ditch their normal attire to wear a little black dress in the name of charity.
Inspired by the 2009 ‘Uniform Project’ established by Sheena Matheiken, the Uniform@Work project highlights the importance and benefits of sustainable fashion. We believe that you don’t need to spend much on what you wear to look good, and took on the exciting challenge to ‘get creative’ with fashion in a sustainable way.
We received lots of support from local businesses donating accessories and old clothing items which we used to spice up our outfits. Photos and experiences were shared on a daily basis on our very own Project Blog uniformatwork.tumbr.com. Check out the blog to see what we looked like every day.
We would really just like to thank everyone who has supported us, either by donating cash on our Just Giving page or clothing items and accessories.
The project raised a total of over £500, getting us much closer to reaching our fundraising total!
A picture is worth a thousand words, and maybe also a thousand tweets. It didn’t come as much of a surprise when Twitter introduced their new visually driven layout for profiles. With the latest changes to their profiles, including the ability to add a header image and a customized background photo, Twitter recognises the importance of visuals to drive online engagement and branding opportunities. Businesses now have a bigger chance to visually showcase their brand personality – shifting its emphasis from telling to ‘showing’ – beyond the limits of a bio or tweet.
Studies have shown that users are more likely to engage online with brands if they post photos, communicating information in a quick, understanding and appealing way. For instance, this Infographic on Mashable shows the importance of visuals for brand engagement. Users get exposed to large amounts of data every day, brands need to share visual content in order to keep their users’ attention.
Similar to the Facebook and Google+ cover image, Twitter’s brand new headers image takes a prominent place on the new profiles as it spans the width of your tweets stream and includes your profile picture, username, biography and contact info, such as your location and website.
To add your header image to your Twitter profile, follow these simple steps;
- Log in to Twitter and click on the gear icon on the top right hand corner
- Click onto Settings and then select Design on the left men
- Scroll down below to Customize Your Own and here you will have the option to change your Header Image.
- Be aware that the minimum dimensions for your photo are 1252×626 pixels and your file cannot exceed the size limit of 5MB.
When you upload the image, you will get a preview where you can click and drag the image to suit your own preference, allowing you to also zoom in and out.
Twitter header image guidelines are not as strict as Facebook cover photo guidelines, and your Twitter image doesn’t have any content limitations like the Facebook cover image has. You are free to include announcements, your web or email address, special offers and discounts, hash tags etc. Read on
For the finale of the Uniform at Work project, this week we are hosting a Brighton Seagulls merchandise bidding auction for charity. We have 2 team scarves to give away to the 2 highest bid offers via Twitter. For a chance to win, please tweet @sitevisibility with the hashtag #uniformatwork, along with you bid offer or if you’re feeling shy you can DM us with your bid. A lucky 3rd place will also win some Brighton and Hove Albion badges…! Closing date and time for bids are this Friday 12th October at 3pm. Winners will not be sent their items until they have then made their contribution via the SiteVisibility Justgiving page. Don’t forget to be generous with your bids, it’s for charity!
At SiteVisibility, we are always very excited to get involved in charitable, community and environmental projects and initiatives. This year, our commitment to raise £1600 for children’s charity NSPCC has come with several great projects, such as our Uniform at Work Project, a Digital Pub Quiz and an Inter-Agency Football Tournament.
Earlier this year, we had the opportunity to support our client Bishop’s Move, one of the UK’s largest removal companies, in a new and exciting partnership with disability charity Scope. In January 2012, Bishop’s Move teamed up with Scope to deliver a brand new de-cluttering service. We decided to join in the partnership and support and promote the campaign online.
The initiative has been extremely successful, with a total number of 1,519 bags donated to Scope so far, a total amount of £30,380.00 worth of donations since the campaign launched.
Exciting news digital fans, with Brighton Digital Festival just around the corner we thought we’d follow up on BrightonSEO and round off the festival and test your newly acquired digital knowledge with a pub quiz to sort the men from the boys and raise some extra dollar for our dedicated charity the NSPCC whilst having some competitive fun.
The event will be taking place on Thursday 27th September at 8pm at The Caxton Arms.
If you know your Facebook from your facepalm, reckon you can express the rise of Google in the form of interpretive dance and like using play-dough to communicate abstract concepts then you should join us at the Caxton Arms for a night of silliness and digital-themed trivia!
As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests, we have hired our 2012-2013 digital marketing placement student; the future digital marketing consultant that is Natalie Wright.
SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.