Archive for the ‘News’ Category
We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.
You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!
What Will Google do Next?
In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
Internet Marketing News
Here’s some exciting news for our SiteVisibility and internet marketing podcast fans! You can now enjoy all our fantastic marketing podcasts via audio boo!
So, you might be asking yourself what’s this? boo who? Don’t cry! it’s a brilliant new audio service which ourselves and many other sites have subscribed to such as ‘Radio Player‘ teaming up with audio boo in January 2012 (a service backed by the BBC and commercial radio with 7 million listeners a month). It allows a more social distribution for our brilliant podcast where you can now leave us comments, share our podcast with friends and even follow our page for the latest in digital marketing trends.
Cookies for Cookie Day
We are very excited to be launching our first fundraising activity to help us achieve our goal of raising £1600 for the NSPCC and we will be are raising funds for the NSPCC and awareness for the EU Cookie Law by baking homemade cookies for local Brighton businesses.
If you are based in Brighton and would like to show your support, and treat your office to some sweet treats on a Friday any donations are appreciated and will be going to an amazing cause.
The cookies are available in delicious chocolate chip, oatmeal, and sugar varieties, and 6 cookies will be available for a recommended donation of £10 for 6 and 12 for a recommended donation of £15. What better way to comply with the cookie law than to get some chocolate in your mouth at the end of the week!
Cookies will be sold by half dozen or dozen with all the money raised going to towards the goal of £1600 for NSPCC by the end of 2012. Please dig deep and help us make a difference!
If you would like to place an order or more more information, please email Jamila MacLean Homburg.
Orders must be in no later than Monday 21st May by 5pm to give us plenty of time to bake up a storm! Payments can be made through our Just Giving page: http://www.justgiving.com/sitevisibilityjustgiving.
Get your order in now to avoid disappointment!
SiteVisibility and Sustainability
SiteVisibility recognises the need for sustainable development in business and continually aims to improve the social and environmental impacts of our activities to underpin a healthy, profitable and successful business.
This is not something that just comes from the top down and everyone in the company is given one day per annum to participate in either company or personal volunteering or charity activities and this year we would like to see this happen with everyone working towards assisting with something they are passionate about.
On the 26th May 2011 the enforcement of DIRECTIVE 2002/58/EC was deferred for one year in the UK. Many of us wondered if it would all just go away… it didn’t, and Cookie Day* is almost upon us.
How the cookie law crumbles
The ‘Cookie Law’, a tastier synonym of DIRECTIVE 2002/58/EC, is aimed at protecting individuals against the hitherto unregulated use of user behaviour tracking online.
In short the law means that we must now ensure that users are not just aware of the tracking information, such as cookies, that we plan to store on their computers but also that they consent explicitly to us storing that information.
Some cookies are fruitier than others
The controversy around this law stems from the fact that browser cookies are all but essential to the modern web experience, many sites simply wouldn’t function without cookies to remember certain information about the user, such as the contents of an e-commerce basket.
SiteVisibility has been busy in 2012; we’ve grown our customer base, published more SEO and Social Media case studies showing huge RoI for our customers, attracted more top Search talent into the SiteVisibility team, the Internet Marketing Podcast has reached 1 million downloads, BrightonSEO exceeded 1000 delegates for the first time and now we’ve opened up our office in England’s 2nd largest City.
SiteVisibilityKeane is a joint venture with one of the UK’s top creative marketing agencies, Keane Brands whose HQ is in Birmingham. The new venture combines the “digital brains” of SiteVisibility with the “beauty” offering of Keane Brands to provide a full suite of digital services to businesses in the Midlands and in particular to manufacturers and leisure sector operators.
We’ve just hit what I think is a huge milestone in our podcast’s history! We’ve ticked over a million downloads. However you look at that it’s a huge number and it’s taken about 160 episodes and five and a half years to get there and it’s hugely gratifying. But before I put my feet up and open a nice cold beer I thought this might be a great opportunity to share what I think are the five best episodes.
If you’ve never listened to our the podcast before these five episodes are a great place to start.
Tim & Seth Double Whammy
I still can’t believe we got two New York Times Best-Selling authors in one show but we did! Tim Ferriss, for those of you who have not come across him before, is a productivity and lifestyle guru. It’s probably fair to say that he has had a life changing impact on many marketers. I don’t think many of you won’t have heard of Seth Godin, the prolific marketing author has written dozens of amazing marketing books; ones like Tribes are so good they’ve informed one of SiteVisibility’s fundamental business processes.
Put simply, Avinash is the most respected thinker in the world of Analytics, and in this podcast he challenges a few sacred cows, shares some serious knowledge and infects you with some of his huge passion. If you’ve not yet been biten by the Analytics bug this episode will be the one to do it.
Beginners Guide to Facebook
This is a recent episode but one that covers the fundamentals of the most popular social networking site on the planet. It’s amazed me how popular it’s become. Sometimes the podcasts can get a little detailed and involved. It’s nice to take a step back and do an introduction to a service, especially when it’s proved so useful.
My First Ever Episode
Though it feels like I’ve been on the podcast with Andy forever, that’s not actually the case. This is my first ever episode back in January of 2009. I gabbled a bit and I’m still not sure whether I added much to the discussion but what can I say, it was the first ever time!
The First Ever Episode
This was a long time before I got involved in the podcast, but I still love listening back to these first furtive steps into podcasting. It’s a little dated now but it’s a nostalgic listen for me.
What are your favourites?
The main change seems to be that user data will be shared across Google platforms and products. Processing over one billion search requests every day, Google collect a lot of data about its users and now data from search, YouTube, Gmail, Docs and other services will integrated, making it all the more insightful and helpful both to Google and its users, through personalisation.
We have some exciting news for all of our podcast listeners! Drumroll please…you can now find our podcast on Stitcher Radio. We’re really looking forward to this partnership because Stitcher allows you to download our podcast and lots of others automatically without having to worry about refreshing.
We know that someone you were wondering about getting the Internet Marketing Podcast onto to your Android phones, and this is the way to do it. If you go to Stitcher’s website, you’ll be able to download the app (for free!) for your Android phone, your iPad, and your iPod.
If you’re curious, you can have a look here for the podcast page, or you can cut to the chase and download it here.
As always, we love to get feedback so let us know what you think! So email Kelvin or leave us a comment on Stitcher or iTunes.
As you’ve probably heard, Apple has recently introduced Siri. Siri allows a user to speak into their iPhone in order to set reminders, dictate texts, emails and notes. More importantly for the search industry, Siri does web searches in answer to questions like “is there somewhere to eat around here” or “what’s the weather like in Paris”.
Many in the Search community are debating what this means for search, as asking Siri a simple question will differ from accessing the web and doing a search. We’ve rounded up some articles about the anticipated impact that Siri will have, in particular on local search.
What do you think? We’d love to hear from you. We’ve got a debate here in our LinkedIn Group.
Here are a few that we found interesting.
Siri, Are You Taking Over Mobile Search?
3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
Siri, What Can You Teach Search Marketers?
How Apple’s Siri Could Destroy Local SEO
The End of SEO as We Know It
As you might have realised from our blog and twitter activity recently, we’re proud to be partipating in Movember again in 2011. The aim of the campaign is to increase awareness of men’s health issues and raise funds for related charities. We’re really pleased to announce that Penhaligon’s are also participating in Mo-mania this month.
Ever since they treated us to a fragrance profiling session, we’ve known that Penhaligon’s are a unique brand with a rich history and an expert knowledge of their field. It seems that they’re also charitable sports, as not only are the team cultivating crumb catchers this month to help raise sponsorship money and awareness, but they are also opening up a pop-up barbershop at their flagship store in Covent Garden, offering free moustache trims for Movember participants, or “mo bros”.