Posted by Kelvin in News on September 8th, 2010 0 Comments
As you probably know a while back we launched a premium offshoot of our hugely popular internet marketing podcast, over this last week on the premium site we’ve been talking about the technical and creative aspects of producing a podcast. So we continued the theme in a all-access free video this week.
Podcasting doesn’t get the love it deserves, if implemented correctly it can be one of the most effective social media tools at building relationships. We show you how and why it works.
This is just one example of our daily training videos where we explain exactly how to carry out advanced internet marketing tactics yourself, we’ve covered topics like reputation management, keyword research, linkbuilding, improving your PPC quality score, tracking via Google Analytics amongst 100+ topics covered so far.
Our podcast, which we broadcast weekly to a world-wide audience of over 15,000 marketers, will be streaming live across the net for the two day event and we’d like to know if you’d like to get involved?
We’ve already scheduled in interviews with some of the events keynote speakers but we’d also like to reach out to a whole range of other attendees and answer any specific SEO and internet marketing queries that they might want answering on the day.
So, if you’ve already got a ticket then pop over to stand A118 and ask for Kelvin!
If you haven’t got a ticket to the show, don’t worry, all you need to do is visit this page and enter “SiteVisibility” as your entry code and you’ll be able to get a ticket for absolutely nothing.
And even if you’re not going to the event you’ll be able to watch our stream using a player we’ll embed right here on our site
First of all we have an evening venue confirmed. We’ll be returning to BrightonSEO’s sprititual home of upstairs The Quadrant, where Tim Aldis of FreshEgg has very kindly offered to put some money behind the bar, along with refreshments during the afternoon courtesy of SiteVisibility.
This is of course after the daytime element which we will be holding from 1.30PM at Community Base.
But onto the bigger second piece of news the speaker line-up. Read on
Posted by Gareth in News on June 22nd, 2010 0 Comments
Recently SiteVisibility have been lucky enough to begin work with Penhaligons a luxury perfume company based in London.
As part of the campaign setup we were invited to experience the brand first hand in their Covent Garden branch, to get a real feel for the brand and their way of portraying themselves.
We had all read their marketing material and were keen to immerse ourselves in the brand first hand. So after an early start for us all we arrived in London at the shop and we were met by Emily marketing manager at Penhaligon’s and our guide for our time at the boutique perfume store.
First impressions of the store were the amazing smells on the way in, fragrances that really do encapsulate ‘liquid emotion’. We sat down to listen to Emily brief us on the fascinating Penhaligon’s history beginning in the Edwardian era with the founder William Penhaligon. The same scent recipies that he made all those years ago are still available as part of the range today!
It was interesting to learn of the heritage of this brand and how London has always been part of that history. Also the way Penhaligon’s sees their master perfumers as the brand ambassadors not any celebrity representation.
Another eye opener was some of the strange ingredients that go into perfumes, such as Ambergris Lumps of oxidized fatty compounds, whose precursors were secreted and expelled by whales, with a large price tag to match if ever you stumble across any washed upon the beach.
Next came our scent profiling a totally free service offered by Penhaligon’s to help customers be expertly matched to a scent that will suit them. We were asked a series of random questions in order to gauge the type of people we were, the service usually takes 45 minutes but in our case because there was a number of us Emily only had ten minutes to match each of us to a scent and she did well.
I was matched to invigorating cologne called Quercus which smells great.
Alex was matched up with Malabah, a semi-oriental fragrance, after being asked Whiskey or Wine? (Wine) and to describe her favourite dress (Black silk maxi dress with large brightly coloured orchids). It was an excellent experience and she genuinely wouldn’t hesitate to recommend the experience to a friend. You don’t just get a perfume, you get an experience and leave with a fragrance which is an extension of your personality.
Much like last time it will be a half day conference and evening social beers, but this time split across two venues with the day-time element being held at Community Base’s SouthWing and during the evening we’ll decamp to the pub (I’m just firming up a few details over which pub over the next couple of days)
If you think you can talk for 15 minutes on a topic which will interest an passionate and advanced SEO audience drop me an email at firstname.lastname@example.org, especially if you’ve never spoken at conferences like SMX & SES we want open the floor beyond the usual suspects.
So that’s the low down for the moment, the UK’s most friendly SEO event is back on July 23rd, You’ll get an afternoon of high quality talks on SEO and related topics and an evening in one of sunny Brighton’s finest drinking establishments.
We’ve worked hard to produce one of the world’s most popular marketing podcasts, and we know there’s an appetite among our listeners to learn more about internet marketing in a structured way, that’s not part of a pyramid-y ‘make money quick’ spam-fest.
So we thought we’d introduce a membership site where subscribers can gain access to a library of great content and join a community of like-minded individuals.
Posted by Kelvin in News on June 2nd, 2010 0 Comments
A super quick blog post here just to mention we’ve got some of the biggest news ever in the history of the Internet Marketing Podcast to announce tomorrow, so if you’re a fan of the podcast or just a little nosey you’ll want to check back then!
Posted by Kelvin in News on April 29th, 2010 1 Comment
Well in case you’ve not had your hard copy in the post yet the NMA 2010 services guide is in the wild, they’ve not updated their website yet so I thought I should spill the beans for those who aren’t very patient, like me!
Here’s the list of the UK’s biggest search agencies ranked by income.