Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below.

Toby Gordon, Fusion Corporate Partners: Welcome address and introductions from ImportantDetails.net on Vimeo.

Harry Brignull, Madgex & Simon Devitt, Haymarket Business Media: “A user‐centred view on leveraging your assets” from ImportantDetails.net on Vimeo.

Helen Trendell, SiteVisibility: “SEO tactics to boost revenue and results in a recession” from ImportantDetails.net on Vimeo.

Lawrence Clarke, SiftGroups & Steve Roth, Sift Media: “Replacing lost revenue streams” from ImportantDetails.net on Vimeo.

Thanks to all the speakers for their time and presentations and thanks to all the attendees, there were some great minds there and some brilliant questions from the audience.

We’ve got a similar event planned for September for the retail sector, so sign up to our feed for updates, where we will announce all the details.

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Video presentations from our 100 ways to win through online publishing event

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It should be a fun early evening battle against ROCC Software Systems at Braypool, Brighton from 5pm on Thursday, June 18th. Hopefully we’ll be enjoying some sunshine as well as a bit of a barbecue and a few beverages.

Don’t worry if you’re not a seasoned pro – this is more about having fun than hitting sixes and bowling perfect overs. If it takes your fancy, please get in touch

Google map ‘Braypool’ – http://maps.google.co.uk/maps?rlz=1C1GGLS_en-GBGB304GB304&sourceid=chrome&q=braypool%20sports%20maps&um=1&ie=UTF-8&sa=N&hl=en&tab=wl

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AI Digital Cricket Squad 2009

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It’s still making the headlines and we can’t help but add fuel to the 140 character fire.

When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.

photo credit: treefell

Last week, this problem may have been solved when Workdigital piloted their Twitter JobSearch, a recruitment search engine that hunts for vacancies and job opportunities mentioned on the micro-blogging site, at Texas’s South by South West Interactive festival.

Of course this isn’t particularly new, recruitment sites such as our client Check4Jobs, as well as others – RecruitmentBlogs.com and UKRecruiter, have been Tweeting for months now and the current trend is a direct product of the foreboding recession clouds that loom over us. Fortunately Workdigital’s search service successfully organises and contextualises the vast amount of vocation information that’s posted everyday.

And this can not only help the unemployed Tweeters, but Twitter itself – with its serious lack of revenue. Now it can easily implement ad-supported search engine results pages giving Twitter the money making prospects it’s been looking for, without charging its users for the service or forcing advertising onto peoples profile pages.

So, is Workdigital’s JobSearch set to save Twitter and all of us from the global economic meltdown?

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Tweet Your Way Out of Unemployment?

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It’s quite an involved read but if you’re just trying to grasp how social media can work in the recruitment sector it’ll get you up to speed and if you’re fully immersed it’ll give you some great in-depth tips.

You can download it here, or read our lovely marketing bumph below.

You’ve almost certainly come across websites like YouTube, Myspace & Facebook; they’ve drastically altered the way people use the web and have created a real opportunity for companies in the recruitment sector to attract and interact with both advertisers and talent.

Based on our experience working with some of the biggest names in the recruitment sector, we have compiled a comprehensive but useful guide to social media marketing that we think is a great read for recruiters who want to attract candidates online.

We’ve covered all the different platforms and media including podcasts, blogs & social networks and provided information on

The Technology – jargon free, plain English descriptions about the various social media technologies

Examples – We’ve documented success stories from companies from the recruitment industry who have begun to harness the power of social media marketing.

Strategies – Real take away tips and advice which will help anyone working for a recruitment agency or job board can use to increase candidate flow and generate new clients.

You can download the white paper at http://www.sitevisibility.co.uk/smmr.htm

I hope you find it interesting and learn something new.

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Social Media Marketing Strategies for Recruiters White Paper

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I think I’m gonna need more highlighters – via flickr

We’re just putting the final touches to it now and we’ll let you know as soon as it’s available. But with all this talk of white papers it seemed to perfect opportunity to point some of the great white papers and PDF’s we’ve produced that you might find interesting.

Beginner’s Guide to Search – exactly what it says on the tin. If you don’t know where to start when it comes to getting your website in front of customers using search engines this is the place to start. Even if you think you know the basics of search engine marketing its worth going back to the basics every now and then.

Recruiter Search Marketing – far and away the most popular white paper we’ve ever produced. We’ve got some great success stories & experience in the [tag]job board[/tag] and recruitment sector and Damon has tried to encapsulate as much of that knowledge into an easy to digest guide to SEO for recruiters.

Social Media Marketing Guide – everyday more existing and potential clients are asking us what is social media and how they can use it to market their business, so we’ve written a plain English, jargon & hype free introduction to social media. It’s designed to bring you up to speed with all the latest technologies and quickly help you understand their potential.

e-Recruitment 2.0 – written a while ago, but still as useful today. A short two page document illustrating the direction the online recruitment sector is headed in. It’s essential reading for any job board owners or marketers working for recruitment agencies.

It’s not just our white papers we love, I’d defiantly recommend checking out the comprehensive guide to the global search marketing landscape from Multilingual SEO, Nixon Mcinnes’ ongoing guides to web marketing and [tag]Andy Beal[/tag]’s online reputation management piece.

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More Search Engine Marketing & Social Media White Papers than you can shake a stick at.

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First we topple monster then we take over the world – via flickr
If you are thinking about launching a [tag]job board[/tag], either as an offshoot of an existing site or from scratch, it’s vital you think about your marketing strategy long before the website goes live.

At Site Visibility, we’ve developed a bit of a specialism in the job board & [tag]e-recruitment[/tag] sector, so we thought we’d share some of our top tips marketing your job search site online.

Make Sure You Have a Niche – while companies like Monster and Fish4 might be household names in the UK some of the most profitable job boards have laser targeted niches. It’s not only because of competitive necessity but also to create a great unique selling point. Choose a specific job title, sub sector within an industry or location, the more exact your niche the better. But be careful not to go too small, it’s unlikely you’ll make much money out of www.personal-assistant-in-the-media-industry-in-swindon-jobs.com

Think About the Structure – you cannot underestimate the importance of your structure to the success of your website in the search engines. Bury an important job type ten clicks deep into the site and you’ll struggle to gain visibility. I’d also recommend doing some extensive keyword research prior to deciding your categories, there might be a type of job in your niche people are searching for in significant numbers to justify making it a category in it’s own right.

Site Maps Are Essential – a ‘browse by job sector’ or comprehensive site map are absolutely essential to ensure all your site is crawled by search engine spiders. Google is pretty sophisticated but it is not able to type in queries into a search box. If you can get to the page without typing what chance does a search engine have? It’s a helpful addition for human users as well, so there’s no excuse not too.

Add Valuable Content – there’s no reason to limit your content to merely listings of vacancies. You could very easily include content like a blog or articles about how to negotiate a pay rise or other job related topics. The benefits are threefold; firstly you’re providing a more valuable website to your visitors than your one dimensional competitors, secondly you’re adding keyword rich content to give the search engines a much clearer idea what your job board is about. The third benefit is the useful content on your site makes you much more link worthy.

Find Reputable Link Partners – it’s not easy but your website will need high quality one way links to rise up the rankings. Each website linking to you is seen as a vote of confidence in your company and the more reputable the source the greater the value in the eyes of the search engine. If there are trade bodies for your industry, sector publications or relevant university departments they should be top of your list.

It’s not easy to launch and promote a job board but with a clear marketing plan and well researched search marketing campaign you can quickly find your site beating more established competitors.

For any of you interested in learning more about marketing online job boards we have a white paper ‘Recruiter Search Marketing‘ which you might find interesting.

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Launching a Job Board – Getting Your Internet Marketing Strategy Right

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According to the latest annual survey, a 25% of all filled job vacancies were advertised online in 2006.

The proportion of overall vacancies that appeared online rose to 16 per cent, up from 12 per cent in 2004.  Out of the 4,500 employers surveyed, 12.5% reported that they had posted job adverts online in the past 12 months.

The shift to online recruitment is also notable among those seeking new job opportunities. In one week in June, around 2.2 million job seekers carried out over 6 million searches on the Jobcentre Plus website.

Elsewhere in the report, it was revealed that the SME sector was the most active of recruiters. Firms with between 10 and 249 employees were responsible for 66% of all successfully filled job openings.

In the last year of the 3.97 million jobs advertised, over a 33% of them were advertised with Jobcentre Plus. Good news all round really for [tag]job board[/tag] owners and the [tag]online recruitment[/tag] sector.

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Good news for job board owners

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