SiteVisibility

Pay Per Click (PPC)

Writing a killer brief

If you’re thinking about or actually looking for a good search marketing agency, the quality and detail in the brief can make or break the potential success of your project. Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really […]

Facebook Paid Social Update

If you use Facebook Advertising to promote your business then you may already know about the recent update to the structural setup of your campaigns. Previously the Facebook Advertising setup allowed advertisers to create campaigns with just advertisements associated, making analysis across multiple placements slightly confusing if you have lots of adverts to measure. Facebook’s […]

The Benefits of Beta AdWords Image Extensions

Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of  image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important […]

What Are The Benefits of Using Adwords Sitelink Descriptions?

Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads. Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the […]

Building a Better Shopping Experience

Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily  Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results […]

Google Adwords Improvements

Recently, Google Adwords came up with 2 new features, very handy for advertisers: 1) Date Range Comparison You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with […]

SiteVisibilityKeane – Search Innovation Seminar Round-Up

We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing. You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO! What Will […]

Spot the PPC Difference?

Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display URLs under the title, allowing the first line of the description to follow the title. This of course is in addition to the recent introduction […]

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