Pay Per Click (PPC)

Writing a killer brief

future of content marketing

If you’re thinking about or actually looking for a good search marketing agency, the quality and detail in the brief can make or break the potential success of your project. Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really […]

How to use Tailored Audiences on Twitter

Recently, on the SiteVisibility Podcast,  I talked about some social updates on our Podcast related to re-targeting of email addresses and lists through the Twitter Ads Platform. A comment came in from @AlanFergs regarding how to actually carry this out, so we thought it would be a great idea to write a blog post to […]

Facebook Paid Social Update

If you use Facebook Advertising to promote your business then you may already know about the recent update to the structural setup of your campaigns. Previously the Facebook Advertising setup allowed advertisers to create campaigns with just advertisements associated, making analysis across multiple placements slightly confusing if you have lots of adverts to measure. Facebook’s […]

What Are The Benefits of Using Adwords Sitelink Descriptions?

Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads. Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the […]

Google Adwords Improvements

Recently, Google Adwords came up with 2 new features, very handy for advertisers: 1) Date Range Comparison You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with […]

Paid Search: Taking Advantage of Opportunities for Growth

The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust since then; others have merged; some have simply rebranded. However, whilst the nature of what we do continuing to change apace, it’s important for us […]

SiteVisibilityKeane – Search Innovation Seminar Round-Up

We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing. You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO! What Will […]

Spot the PPC Difference?

Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display URLs under the title, allowing the first line of the description to follow the title. This of course is in addition to the recent introduction […]

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