Archive for the ‘Pay Per Click (PPC)’ Category

The Benefits of Beta AdWords Image Extensions

Posted by in Pay Per Click (PPC) on August 28th, 2013 1 Comment

image adwords extensions 1024x382 The Benefits of Beta AdWords Image Extensions

Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of  image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important these days especially when you consider how crowded the marketplace can be.

Read on

What Are The Benefits of Using Adwords Sitelink Descriptions?

Posted by in Pay Per Click (PPC) on July 31st, 2013 0 Comments

Ad Sitelink Performance2 What Are The Benefits of Using Adwords Sitelink Descriptions?

Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads.

Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the most important pages of your site; helping prospective visitors find more easily the information they need and navigate your site in a timely manner.

Read on

Building a Better Shopping Experience

Posted by in Pay Per Click (PPC) on November 26th, 2012 0 Comments

google shopping Building a Better Shopping Experience

Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily  Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results page, not another click or two clicks away. It’s the same with hotels, flight options, directions and shopping.

Google announced a new initiative to improve our shopping experience over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.

Read on

Google Adwords Improvements

Posted by in Pay Per Click (PPC) on October 25th, 2012 2 Comments

google adwords improvements Google Adwords Improvements

Recently, Google Adwords came up with 2 new features, very handy for advertisers:

1) Date Range Comparison

You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with previous period (a day, a month or a quarter before), the same period last year or you can even customize it. As before, when you were building charts, now you can compare performance, conversions and Google Analytics (bounce rate, page/visit and avg.visit duration).

Read on

Paid Search: Taking Advantage of Opportunities for Growth

Posted by in Pay Per Click (PPC) on June 20th, 2012 1 Comment

The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust since then; others have merged; some have simply rebranded. However, whilst the nature of what we do continuing to change apace, it’s important for us as digital marketers to grasp the new opportunities that present themselves. As the industry re-shapes; the opportunities and threats evolve.

However, not every industry consists of a $34b global market like Paid Search.

4510724829 ba223c4d82 Paid Search: Taking Advantage of Opportunities for Growth

At SiteVisibility we see one of the biggest opportunities for both clients and agencies with the expansion of mobile. The future of this ever growing sector will enable Pay Per Click (PPC) to reach a new segment of an audience yet remain capable of delivering creatively designed strategies and campaigns for mobile users.

With the upcoming integration of Bing and Yahoo search engines, we also expect the potential growth of this channel to surge. Location targeting and re-targeting through paid search continues to boom as it becomes more relevant to the user. Read on

SiteVisibilityKeane – Search Innovation Seminar Round-Up

We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.

You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!

What Will Google do Next?

In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
Read on

Spot the PPC Difference?

Posted by in Pay Per Click (PPC) on July 29th, 2011 0 Comments

Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display URLs under the title, allowing the first line of the description to follow the title. This of course is in addition to the recent introduction of Google +1.

I’m sure that like the rest of you, we have been updating our ads and utilising all these new updates to their full potential, but it wasn’t until recently that I spotted what I think Google have been trying to achieve.

Spot the Difference PPC Blog Post Paint1 Spot the PPC Difference?

Read on

PPC Keyword Strategy – Using it to Help Your SEO As-Well

Posted by in Pay Per Click (PPC), Search Marketing (SEO) on October 2nd, 2009 5 Comments

Looking for help with your keyword research strategy for PPC? Maybe we can help

Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I refer to the tangible business gains that can be achieved through SEO, and not just simply search rankings.

3133865293 326886dcfc PPC Keyword Strategy   Using it to Help Your SEO As Well

Good research and analysis is required to help define a targeted set of key phrases that will drive high quality visitors onto your site. But if you’ve never implemented a search engine marketing campaign before, how do you know which relevant keywords are going to drive the right type of visitors on to your site? Read on

Integrated Search – 3 New Strategies You Can’t Live Without

Posted by in Pay Per Click (PPC), Search Marketing (SEO) on September 30th, 2009 3 Comments

With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!

Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?

Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?

Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.

Cookies Integrated Search – 3 New Strategies You Can’t Live Without

What has THEME, KOALA & CAPER got to do with integrated search?

Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.

So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…

Read on

Fnar Fnar! When Keywords Have More Than One Meaning

Posted by in Pay Per Click (PPC), Search Marketing (SEO) on July 10th, 2009 0 Comments

In the English language, some words have more than one meaning, as you will see from the following pictures:

large%20tool Fnar Fnar! When Keywords Have More Than One Meaning

melonbuns Fnar Fnar! When Keywords Have More Than One Meaning Read on