Pay Per Click (PPC)

PPC Keyword Strategy – Using it to Help Your SEO As-Well

Looking for help with your keyword research strategy for PPC? Maybe we can help Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I refer to the tangible business gains that can be achieved through SEO, and not just simply search rankings. Good research and analysis is required to […]

Integrated Search – 3 New Strategies You Can’t Live Without

With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds! Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta […]

10 tips to improve your PPC campaigns

If you are running a Pay-per-click campaign or are considering running one, we’ve put together a few tips to help you fine tune your campaigns. You probably already know that Pay-Per-Click (PPC) involves:  <!–[if !supportLists]–>1.     <!–[endif]–>Selecting sets of keywords 2.     <!–[endif]–>Writing an ad that appears when someone searches for that keyword in one of the […]

Integrated Search Marketing – A Quick How to Guide

If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it? The benefits of integrated search Reducing Adwords spend is usually the main driving force behind integrating pay per click and natural search engine marketing, but there are a great many other advantages to […]

Monsters versus Aliens SEO Strategy – Stupidity or Genius?

You’d be hard-pressed to have missed Paramount’s new ‘Monsters versus Aliens’ movie advert. It contains a suggested search keyword instead of a website address, advising viewers to “search for mva” to find more information on the new film about a girl who is hit by a meteorite, turns into a big monster, gets captured by […]

Use the News for Cheap Pay Per Click Traffic

If you think about it, linking your business with current affairs is a fast way to generate traffic to your site; the only snag is the news has to be relevant to you.  photo credit: franckdethier When a news story or (competitors) advertising campaign (read about Orange’s latest advertising campaign mistakes) relating to your business […]

« Older Posts Newer Posts »