SiteVisibility

Pay Per Click (PPC)

Are You Missing an Olympic Google PPC Opportunity?

The Olympics are currently captivating us all. The Opening Ceremony was an amazing display of lights and colors, and medals have already started being distributed to the Olympians. However, the Olympics are so captivating, that many (every) search marketer has missed out on an Olympic opportunity to generate fast and targeted traffic to their site.For […]

The Adwords Quirk That Can Ruin Reports

Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where people have come from how much they paid to get there and what they done (bought something , contacted you etc). They key to establishing […]

How to do Negative Keyword Research (Part 2)

After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative keywords to be as precise as possible with your targeting. There are more advanced things you can do with negatives, and some ways you can […]

How to do Negative Keyword Research (Part 1)

Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you […]

The MSN Ad Excellence Accreditation Test – Could you Pass it?

October usually is the time of year PPC managers & optimisers choose to start studying to pass their tests with the different networks (Google, Yahoo, MSN), as the Google Accreditation is valid for one year, from that month onwards… so it’s not officially revision month, but I have just passed the MSN Ad Excellence Test […]

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