Archive for the ‘Pay Per Click (PPC)’ Category
It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta give them Kudos.
The “Ad Generator” button that you might have seen appear at the top of your ad group, is a friend so don’t ignore it. I am also going to explain to you why it also is your client’s advertising agency’s best friend.
The Ad Generator is a very simple tool. All it does is concatenate terms that you have entered into the Ad Generator, thus generating new ads: Say you enter 3 ad titles and 5 USPs (Description line 1 usually) and 5 Calls to Action (Description line 2 usually), then the AdGenerator will mix and match these USPs/Ad titles and test them out to see which performs the best.
So why is something that you can do in Excel so great?
Are you really going to concatenate this data manually? photo credit: Jeffrey Beall
October usually is the time of year PPC managers & optimisers choose to start studying to pass their tests with the different networks (Google, Yahoo, MSN), as the Google Accreditation is valid for one year, from that month onwards… so it’s not officially revision month, but I have just passed the MSN Ad Excellence Test with flying colours (just under 90%), and thought I d let you guys know about a few tips and tricks you should know before passing the test. Read on
When running a PPC campaign, one of the balances you have to find is the one between the benefits that come with biding high for top positions, or bidding low to have your ad appear when users are browsing through the organic rankings.
Well with Yahoo, you can do both.
That’s right: one search, one SERP, two listings of your PPC ad.
To our readers on the other side of the Atlantic, you must know by now that here in England, we drink an awful lot of tea. A cup of ‘Joe’ is what you’d get from your local coffee house, but over here we put time and effort into making a decent brew.
We need it to create, implement and manage PPC campaigns. And as it turns out, making a good cuppa and setting up a PPC campaign are fairly similar…
There are many social media sites and networks out there which allow users to gather, create content, and interact in ways that evolve every day.
Remember when communications and advertising went only one way? These days have changed, and we are now part of a two-way communication in which marketers and advertisers can promote their message but also monitor the response and engagment from the community. But the (incomparable) success of Google, and specifically its advertising scheme, has led social networks to replicate the basic model of ‘pay per click’.
Not only because this business model works and offers benefits for both advertisers and users, but also because of the growth of sites like Facebook and Bebo is now eating up shares of internet usage which traditionally was dominated by email providers and portals.
Contrary to what you may think, this is not an essay on how online marketing is better than traditional advertising (although it is!) but instead a guide on how to target & advertise on the social media network Facebook. This should also explain why a Paid Search Marketer would be better suited to setup this ‘social media campaign’ than a traditional link baiter or social media guru.
How to improve your PPC campaigns using landing pages.
Are you struggling to convert visitors from your [tag]PPC [/tag]campaigns? Are you looking at ways in which you can increase conversion rates and sales? If you are then hopefully this article will set you on the right track.
With pay per click marketing now a key part of many search engine marketer’s promotional mix we have seen a dramatic rise in competition for the top sponsored slots in the search engines. This has resulted in higher bid prices meaning us marketers now have to work doubly as hard to ensure the campaigns we run are still generating a positive return on investment.
So what can we do to try and make the most form each visitor we drive to our site. The answer lies in creating highly targeted [tag]landing pages[/tag]. Read on
This isn’t going to be one of the most informative posts of the [tag]Site Visibility[/tag] [tag]blog[/tag], but hopefully it will still interesting and amusing. Promise…
Kelvin and I were doing our usual monday morning Ego-Googling today – which is when you Google your name to find out what blogs/pages appear top 10- and found out something very strange… at least it would be if we weren’t in Marketing:
So it’s the month of October, and for most of us it is now the perfect time to pass your Google AdWord accreditation, as the Google accreditation year runs from October and you need 2 accredited professionals per agency in order to be eligible for the Google Adwords Professional Company accreditation. Without it you won’t be able to display their fancy logo your front page. Last month I blogged about how to revise for the test, as I found it hard to obtain information about the test from one source. People blogging about AdWords tend to focus on one aspect or functionality of the service, so my aim here is to give advice to PPC managers on how to pass the test. (“60% of the time, it works every time”, Brian Fontana, 2004)
Grammar will give you some of the answers… (ctrl+scroll)
I graduated from University three months ago, and knew ever since I joined Site Visibility that I was going to go for the Google AdWord Accreditation in October. This gave me three months to get up to speed with AdWords and pass the test; if I did it, so can you!
There’s lots of things out there that would make my life as a search engine marketer much easier. So if there was a SEO lamp with a genie inside there are a couple of problems which I’d ask him to sort out for me.
Anything in the world including the secret to the Google Algo and you want a tin of beer and a lolly? – via here & here.
Though if I only had one wish, I’d probably ask if the Google Keyword Tool could be combined with their Adwords Keyword Traffic Estimator.
In the UK the keyword tools are pretty unreliable. We’ve experimented with them all and Google’s various free tools seem the most accurate, but my life would be so much easier if I was able to use the keyword suggestion aspect on the normal tool with the statistical output of the traffic estimator.
The green bars just don’t cut the mustard, the chances are even a laymen could tell you if a keyword has lots, some or no search volume, so numerical figures form the traffic estimator would add killer functionality their keyword tool.
It got me thinking what some of my other SEO types would wish for from the [tag]SEO Genie[/tag], so I’m here by tagging
[tag]Patrick Altoft[/tag] from http://blog.seoptimise.com/
[tag]Matt Jones[/tag] from http://bloggingfingers.com/
[tag]Nick Wilsdon[/tag] from http://www.e3internet.com/greenhouse/nick/
[tag]Julie Joyce[/tag] from http://www.seo-chicks.com
[tag]Maki[/tag] from http://www.doshdosh.com
For their opinion…
If you are an SEM agency with a large amount of clients, you probably know just how important your Pay Per Click team are.
However some large companies rely heavily on bid management software to try and make their team’s time go further, but that’s a mistake; PPC campaigns need to be optimised and monitored regularly, therefore good PPC managers need to be trained to understand exactly how Google Adwords thinks, acts, and communicates. Knowing the tools that give your clients great ROI is more important than thinking, ” oh, i’ ll just delegate this task to an automated program”.
Well that’s not the way we work here at Site Vis, there is a place for bid management software, but not at the expense of a human touch.
In a few weeks, I will be taking my Google AdWords accreditation test. You know, the one that allows you to call yourself a ‘Google Adwords Professional’ (I love titles!) and place the Google accreditation logo on your website. I therefore wanted to share some tips & tricks on how I’ve revised for this test, and how to start thinking like Google when it comes to answering questions that can sometimes be very ambiguous…
Don’t revise too much though! via flickr