Hundred’s of interesting Search engine marketing blog posts are written everyday, covering the most sophisticated and advanced techniques all the way down to the essentials.
However there seems to be a lack of helpful posts covering one of the most fundamental creative processes in a search marketing strategy – [tag]keyword research[/tag].
must think of more longtail terms – via flickr
You have to get inside the head of your potential customers, by understanding how they might search for your company, you can understand what key phrase you need to target. It will dictate your tactics and enable you to monitor your improvement.
There are lots of clever [tag]keyword tools[/tag] out there that can help automate the process of selecting keywords but very few can match the ingenuity of the human mind.
Whenever we are choosing keywords for our clients after we’ve exhausted our keyword tools, we always carry-out these steps to make sure there are no lucrative keywords we’ve missed.