The Ultimate Beginners Guide To Personalised Search
Personalised search is a topic we’ve been touching on quite a lot recently because it’s having a significant impact on how most people see search results. If a search marketing agency’s role is to deliver targeted traffic and business through the search channel, we need to completely understand the potential implications this has.
What follows below, I hope, is a good overall introduction to what personalised search is, what it means and what you can do about it.