Archive for the ‘Internet Marketing Podcast’ Category

Link Building – Felice Ayling – Podcast Episode #243

Posted by in Internet Marketing Podcast on April 23rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.

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The Moz Blog – The Rules of Link Building

Personality in Email Marketing – Kelvin Newman – Podcast Episode #242

Posted by in Internet Marketing Podcast on April 15th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.

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International SEO – Felice Ayling and Gerry White – Podcast Episode #241

Posted by in Internet Marketing Podcast on April 8th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.

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http://isearchfrom.com

‘hreflang’ help

 

Handover to Felice – Kelvin Newman and Felice Ayling – Podcast Episode #240

Posted by in Internet Marketing Podcast on April 1st, 2014 0 Comments

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

 

kelvin newman large Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240

Email – podcast@sitevisibility.com

Phone – +44 1273 256150call skype logo Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240+44 1273 256150

Choosing an SEO agency – Felice Ayling and Kelvin Newman – Podcast Episode #239

Posted by in Internet Marketing Podcast on March 25th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.

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Image from FreeDigitalPhotos.net & DigitalArt

 

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

Posted by in Internet Marketing Podcast on March 19th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.

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Online Reputation Management – Felice Ayling – Podcast Episode #237

Posted by in Internet Marketing Podcast on March 13th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes through some notable examples of good and bad responses to negative criticism from large companies on social media. She explains how Google doesn’t understand sentiment and will rank a search highly regardless of whether it is positive or negative. Finally, Felice gives some top tips for managing a brand’s online reputation.

OnlineRep Online Reputation Management   Felice Ayling   Podcast Episode #237

VW’s Facebook Disaster

Is Guest Blogging Dead? – Felice Ayling – Podcast Episode #236

Posted by in Internet Marketing Podcast on March 6th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She gives some advice for legitimate linking using “do follow” or “no follow” codes and offers tips for genuine guest bloggers worried about their status.

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SiteVisbility’s LinkedIn
SmartInsights
Econsultancy
No Follow” Code

Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Posted by in Internet Marketing Podcast on February 26th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.

content marketig Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Accessibility Inclusiveness – Robin Christopherson – Podcast Episode #234

Posted by in Internet Marketing Podcast on February 19th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.

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