Archive for the ‘Internet Marketing Podcast’ Category

Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157

Posted by Kelvin in Internet Marketing Podcast on February 14th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards.

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Return Path

BrightonSEO Competition Announcement – Podcast Episode #156.5

Posted by Kelvin in BrightonSEO, Internet Marketing Podcast on February 13th, 2012 0 Comments

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.

Workshops:
Read on

Social Media for Events – Podcast Episode #156

Posted by Kelvin in Internet Marketing Podcast on February 13th, 2012 0 Comments

In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media. They’re talking about the benefits of foursquare, and how to create a badge specifically for your event; Eventbrite which is a great site for organsing your ticketing, including different price brakets as well as waiting-lists; along with a few others like Grupio, Pathable, Lanyrd, and TweetWallPro.

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Read on

Beginner’s Guide to LinkedIn – Podcast Episode #155

Posted by Kelvin in Internet Marketing Podcast on January 31st, 2012 0 Comments

Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.

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LinkedIn

Beginners Guide to Facebook – Podcast Episode #154

Posted by Kelvin in Internet Marketing Podcast on January 24th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business.

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Facebook

Beginners Guide to Twitter Marketing – Podcast Episode #153

Posted by Kelvin in Internet Marketing Podcast on January 17th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting…..

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Twitter
Hootsuite
Tweetdeck

Taking Over the World with International Digital Marketing – Podcast Episode #152

Posted by Kelvin in Internet Marketing Podcast on January 13th, 2012 0 Comments

In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.

They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.

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If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show

How do I track my Google Rankings & Other Questions – Podcast Episode #151

Posted by Kelvin in Internet Marketing Podcast on January 3rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.

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Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150

Posted by Kelvin in Internet Marketing Podcast on December 20th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names.

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How to Change a Google Local Listing and Other Questions – Podcast Episode #149

Posted by Kelvin in Internet Marketing Podcast on December 13th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.

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ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.