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Internet Marketing Podcast

Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

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Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things online which they don’t truly feel; in that […]

Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296

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Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book “Newsjacking”. He tells us about his company ‘TBC’ (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing’s been confirmed and everything’s changing. We talk about real-time marketing […]

Communication in digital – INTERNET MARKETING PODCAST #295

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Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to this you’ll benefit greatly from a very good introduction to some of the topics that are important. Online marketing is hugely competitive and it won’t […]

Moving from marketer to entrepreneur – INTERNET MARKETING PODCAST #294

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Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He discusses how marketing is very closely aligned to entrepreneurship. Marketers tend to be the glue in organisations; they will work across the whole business, similar […]

The importance of culture in digital marketing – INTERNET MARKETING PODCAST #293

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In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 years’ experience working in digital for international markets. They talk to us about how localisation is very important regarding cultural boundaries. When […]

I’ve been penalised – now what? – INTERNET MARKETING PODCAST #292

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In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created searchbrothers.com performing risk analysis and penalty recovery and assistance. Kaspar talks about what to do in the event that […]

How brands can become digital knowledge centres – INTERNET MARKETING PODCAST #291

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Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming […]

Why podcasts are popular again? – INTERNET MARKETING PODCAST #290

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In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again.   This American Life Serial Podcast Tim Ferris Podcast

3 Newish SEO Tools That We’re Loving Right Now – INTERNET MARKETING PODCAST #289

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Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version of UberSuggest) BuzzSumo (which is like a better version of SocialCrawlytics) Spruce (Knock up social media graphics)          

Joined up Digital Marketing Teams with @emcgillivray – INTERNET MARKETING PODCAST #288

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In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges of working with complex marketing teams and projects.   A couple of the tools Erica Mentions Jira Trello 7Geese  

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