Archive for the ‘Internet Marketing Podcast’ Category
In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting. Dave Jackson runs the School of Podcasting and has been making podcasts for close to 10 years. They discuss how podcasting has evolved since its conception, and how it is now much more accessible for listeners, with Apple set to make it an integral part of their software and podcast apps like Stitcher booming. Jono then chats about how to make money from podcasting and gives some top tips for those looking to start their own podcast.
School of Podcasting
This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider much more than just their own advertising as a consumer is now likely to look elsewhere for information on a product. He finishes by giving some top tips for brands on how to implement effective digital strategies.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from advanced analytics to effective link earning tactics, submit your questions to us by email or Twitter using the #brightonseo tag.
Furthermore, we will be sharing insight from an agency perspective on how to write an effective brief. The quality and quantity of information digital marketing agencies receives from companies regarding what they want to achieve varies hugely, which in turn affects the quality of the agency’s pitch. We have written a blog post on the topic which includes a template containing all the information that you should include. At BrightonSEO we will be answering questions on the briefing process and we will also be offering a free website health check.
If you have any questions you want answered by industry experts at BrightonSEO send them to email@example.com or via Twitter to @SiteVisibility.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses. She concludes by noting the importance of collecting as much data on your customers as possible, which will in turn help you to understand your customer’s needs.
In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.
Click here for a free trial of CartoonLink.
In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.
In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept bitcoin payment, and the positive effect it can have on your marketing – known as the bitcoin bump. They finish by talking about the future of bitcoin and the sizeable communities and enthusiasts around the world.
In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make money from verifying transactions. Adam and Joey debunk some popular myths about bitcoin and then discuss the advantages of using bitcoin for the retailer and the consumer.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional method, the inbound marketing strategy, and how brands need to use more of an inbound approach in the digital age. Finally she discusses how brands need to think beyond the sale to develop brand loyalty from their customers.
In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, such as better security and faster speeds for users to reach a site. He then discusses the limitations that can come from having basic DNS, which can ultimately affect brand reputation, decrease revenue and lead to a bad customer experience. He finishes by discussing some great tools for assessing your DNS, which are listed below.
Free DNS performance test