Archive for the ‘Internet Marketing Podcast’ Category

Beginner’s Guide to LinkedIn – Podcast Episode #155

Posted by Kelvin in Internet Marketing Podcast on January 31st, 2012 0 Comments

Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.

2251874196 082f45dbc6 Beginners Guide to LinkedIn   Podcast Episode #155

LinkedIn

Beginners Guide to Facebook – Podcast Episode #154

Posted by Kelvin in Internet Marketing Podcast on January 24th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business.

5600215736 b6d0ac73a9 Beginners Guide to Facebook   Podcast Episode #154

Facebook

Beginners Guide to Twitter Marketing – Podcast Episode #153

Posted by Kelvin in Internet Marketing Podcast on January 17th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting…..

4050775142 0dec65d7ba Beginners Guide to Twitter Marketing – Podcast Episode #153

Twitter
Hootsuite
Tweetdeck

Taking Over the World with International Digital Marketing – Podcast Episode #152

Posted by Kelvin in Internet Marketing Podcast on January 13th, 2012 0 Comments

In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.

They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.

4822021911 80c4c4a59e Taking Over the World with International Digital Marketing   Podcast Episode #152

If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show

How do I track my Google Rankings & Other Questions – Podcast Episode #151

Posted by Kelvin in Internet Marketing Podcast on January 3rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.

2376598010 9543d6a12b How do I track my Google Rankings & Other Questions   Podcast Episode #151

Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150

Posted by Kelvin in Internet Marketing Podcast on December 20th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names.

4848301878 b9227f6945 Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150

How to Change a Google Local Listing and Other Questions – Podcast Episode #149

Posted by Kelvin in Internet Marketing Podcast on December 13th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.

2449909484 d6e26b68e1 How to Change a Google Local Listing and Other Questions   Podcast Episode #149

ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.

Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148

Posted by Kelvin in Internet Marketing Podcast on December 6th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.

3286010968 0caf885c8a Will a Website Redesign Ruin my SEO and Other Questions   Podcast Episode #148

SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools

All Change at Google – Podcast Episode #147

Posted by Kelvin in Internet Marketing Podcast on November 29th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…

3376961077 db2003215a z All Change at Google   Podcast Episode #147

How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146

Posted by Kelvin in Internet Marketing Podcast on November 22nd, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.

1804480305 bfb0d8278a How to Measure Social Media   Interview with Jim Sterne   Podcast Episode #146

Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy