In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses. She concludes by noting the importance of collecting as much data on your customers as possible, which will in turn help you to understand your customer’s needs.
Archive for the ‘Internet Marketing Podcast’ Category
In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.
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In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.
In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept bitcoin payment, and the positive effect it can have on your marketing – known as the bitcoin bump. They finish by talking about the future of bitcoin and the sizeable communities and enthusiasts around the world.
In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make money from verifying transactions. Adam and Joey debunk some popular myths about bitcoin and then discuss the advantages of using bitcoin for the retailer and the consumer.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional method, the inbound marketing strategy, and how brands need to use more of an inbound approach in the digital age. Finally she discusses how brands need to think beyond the sale to develop brand loyalty from their customers.
In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, such as better security and faster speeds for users to reach a site. He then discusses the limitations that can come from having basic DNS, which can ultimately affect brand reputation, decrease revenue and lead to a bad customer experience. He finishes by discussing some great tools for assessing your DNS, which are listed below.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips are given on how to get the most out of them for SEO.
This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as they evolve into publishers, and notes that they must be topical, relevant and engage with their audience via the appropriate channel – all of which is dependent on having a great strategy. She ends by highlighting some brands which are producing great content and how it is being used to great effect.
This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure and how they will help businesses promote themselves more effectively. He goes through some of the recent updates, such as the ability to highlight popular tweets with larger text, and how visitors that come to a page can now be retargeted by businesses. Matt finishes by talking about the power of Twitter and how engaging with brands via the medium can have tangible results.