In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.
Archive for the ‘Internet Marketing Podcast’ Category
In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.
Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.
In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.
In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.
Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.
In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.
In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.
How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201
In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.