SiteVisibility

Internet Marketing Podcast

Visitor Vocab Technique with @acquireconvert – INTERNET MARKETING PODCAST #306

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http://media1.wireworldmedia.co.uk/IM306-visitor-vocab-technique.mp3 Podcast: Play in new window | Download In today’s podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs in Conversion Rate Optimisation, also known as CRO. Giles notes that CRO is quite a new development […]

The Importance of Great Content Marketing with @Robert_Rose – INTERNET MARKETING PODCAST #305

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http://media1.wireworldmedia.co.uk/IM305-7th-era-marketing.mp3 Podcast: Play in new window | Download In today’s podcast we are joined by Robert Rose, who is Chief Strategy Officer for the Content Marketing Institute (CMI).Robert started in marketing 25 years ago and was introduced to digital marketing in the 90s and for the past 15 years he specifically focused on digital content. […]

How to Network Purposefully with @dfishrockstar – INTERNET MARKETING PODCAST #304

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http://media1.wireworldmedia.co.uk/IM304-21st-century-networking.mp3 Podcast: Play in new window | Download Today we are joined by David Fisher, who is the author of ‘Networking in the 21st Century: Why Your Network Sucks and What To Do About It’. The motivation for Fishers book was to detach the negative stigma that is associated to the activity of business networking. […]

Selling Search with @oliverklander – INTERNET MARKETING PODCAST #303

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http://media1.wireworldmedia.co.uk/IM303-selling-search.mp3 Podcast: Play in new window | Download In this podcast we talk to Oliver who is the Commercial Director at SiteVisibility. He looks after commercial arrangements with clients and delivers digital growth within their organisations. He talks about the main areas of pitching search: understanding your client’s needs and pitching a promise – what […]

Social apps with @EllyDeutch – INTERNET MARKETING PODCAST #302

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http://media1.wireworldmedia.co.uk/IM302-social-apps.mp3 Podcast: Play in new window | Download In today’s podcast we talk to Elly who is Garrett Popcorn Shop’s Global Digital Marketing and Social Media Director. They use the same recipes today, which Garrett invented in 1949. Their popcorn is made fresh daily, they have seven signature recipes and 40 shops located around the […]

PPC adwords with @headstream – INTERNET MARKETING PODCAST #301

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http://media1.wireworldmedia.co.uk/IM301-ppc-adwords.mp3 Podcast: Play in new window | Download Today we are joined by Tara West, Biddable Media Manager at Headstream. We asked Tara what the latest news is with PPC. She tells us there is a shift from keyword targeting to people targeting where you can now tailor bidding based on someone’s previous action on […]

Online Video with @bomtailey – INTERNET MARKETING PODCAST #300

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http://media1.wireworldmedia.co.uk/IM300-online-video.mp3 Podcast: Play in new window | Download In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us it is an interesting time for video, all trends indicate that video is playing a more important […]

Changes in Google’s structured data testing tool & guidelines – INTERNET MARKETING PODCAST #299

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http://media1.wireworldmedia.co.uk/IM299-structured-data.mp3 Podcast: Play in new window | Download Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags […]

Hooked – INTERNET MARKETING PODCAST #298

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http://media1.wireworldmedia.co.uk/IM298-hooked.mp3 Podcast: Play in new window | Download In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there […]

Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

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http://media1.wireworldmedia.co.uk/IM297-brand-psychology.mp3 Podcast: Play in new window | Download Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things […]

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