Archive for the ‘Internet Marketing Podcast’ Category
Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.
LinkedIn
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business.
Facebook
In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting…..
Twitter
Hootsuite
Tweetdeck
In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.
They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.
If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show
In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.
In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.
ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.
SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…
In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.
Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy
