Internet Marketing Podcast
Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: Do the things that will have the quickest […]
In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk
If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free model to something you now have to pay […]
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]
In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]
In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.
In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]
In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years online experience, in ecommerce, travel, sports, marketing and education. He talks about his favourite tool for keeping on top of your contacts Contactually. It’s a […]
In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology (Palgrave, 2014) on real-time marketing. We’ll cover using social data to be smarter, with a real focus on real-time marketing. Chris takes us through his […]
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In this first Internet Marketing Podcast of the year, Andy talks to Wendy Kier, Digital Business Mentor from Get Clients Online. They’ll talk about creating fun newsletters, webinars (Web seminars) and Tele Seminars and the best platforms to create one.