Archive for the ‘Internet Marketing Podcast’ Category

Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249

Posted by in Internet Marketing Podcast on June 17th, 2014 0 Comments

In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking.

code Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249

Google Sitemap Generator

Paid Social Media Advertising – Matt Daley – Podcast Episode #248

Posted by in Internet Marketing Podcast on June 10th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update for paid advertising on Facebook. Matt agrees that the update is beneficial for users and end users alike, and explains details of the newly introduced “Ad Sets”. In the second half of the podcast Matt reveals SiteVisibility’s Top 5 Tips for new businesses venturing into the world of paid advertising on Facebook. He finishes by explaining the features of the Power Editor for paid and organic posting on Facebook.

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Effective Social – Matt Daley – Podcast Episode #247

Posted by in Internet Marketing Podcast on June 3rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social media use for small independent retailers, and whether such retailers can be successful both on and offline. Matt notes that central to effective social media usage is a strong business strategy, which will in turn dictate which social channels are best used. He talks about the potential risks of having an online presence for all retailers and finishes by highlighting the strengths and differences between the range of social platforms.

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Online Reviews – Jan Vels Jensen – Podcast Episode #246

Posted by in Internet Marketing Podcast on May 14th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews. Their discussion focuses around a recent study by William Hartson on the economic impact of online reviews on UK businesses. Jan notes that online and offline advertisements have lost their influence and that the majority of consumers now value word of mouth and online reviews much more when making a purchasing decision. He also gives some advice on how to manage reputation and bad reviews.

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Trustpilot

Integrated Online Marketing – Dan Faggella – Podcast Episode #245

Posted by in Internet Marketing Podcast on May 9th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost and an online martial arts business. Dan talks about how he uses an integrated online marketing approach to reach new customers, for instance effective methods of using YouTube to gain customers. He then discusses auto responder software and how it can be a valuable aid to gain sales. Dan also does a lot of guest blogging and gives some advice to avoid the common issues associated with it. Finally, they chat about how to embark on successful joint ventures and some general tips for your email marketing.

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http://firstinternetincome.com/

http://www.clvboost.com/

http://scienceofskill.com/

Shopping Cart Abandonment – Felice Ayling – Podcast Episode #244

Posted by in Internet Marketing Podcast on May 2nd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as straight forward as possible. They then discuss a particular case where a site was losing potential customers simply because the transaction process was not presented to the customer in the order that they would expect. They finish with some golden rules for how to avoid shopping cart abandonment.

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Econsultancy – 6 Tactics for Reducing Cart Abandonment

Link Building – Felice Ayling – Podcast Episode #243

Posted by in Internet Marketing Podcast on April 23rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.

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The Moz Blog – The Rules of Link Building

Personality in Email Marketing – Kelvin Newman – Podcast Episode #242

Posted by in Internet Marketing Podcast on April 15th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.

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International SEO – Felice Ayling and Gerry White – Podcast Episode #241

Posted by in Internet Marketing Podcast on April 8th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.

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http://isearchfrom.com

‘hreflang’ help

Handover to Felice – Kelvin Newman and Felice Ayling – Podcast Episode #240

Posted by in Internet Marketing Podcast on April 1st, 2014 1 Comment

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

 

kelvin newman large Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240

Email – podcast@sitevisibility.com

Phone – +44 1273 256150call skype logo Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240+44 1273 256150

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