Internet Marketing Podcast

Online Video with @bomtailey – INTERNET MARKETING PODCAST #300

video300 Podcast: Play in new window | Download In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us it is an interesting time for video, all trends indicate that video is playing a more important […]

Changes in Google’s structured data testing tool & guidelines – INTERNET MARKETING PODCAST #299

apple-camera-desk-office Podcast: Play in new window | Download Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is structured data? David tells us that in simple terms it is the process of adding certain tags […]


city-sunny-people-street Podcast: Play in new window | Download In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind control. In those industries Nir learned how to change user behaviour through using different technologies, but there […]

Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

Processed with VSCOcam with x4 preset Podcast: Play in new window | Download Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He talks about his thoughts behind his book, Brand Psychology. He points out how people often write things […]

Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296

creative-desk-pens-school Podcast: Play in new window | Download Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started and went on to publish the book “Newsjacking”. He tells us about his company ‘TBC’ (To Be Confirmed. To Be Continued. The Burkhart Company), ie nothing’s been confirmed […]

Communication in digital – INTERNET MARKETING PODCAST #295

person-woman-smartphone-technology Podcast: Play in new window | Download Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to this you’ll benefit greatly from a very good introduction to some of the topics that are important. […]

Moving from marketer to entrepreneur – INTERNET MARKETING PODCAST #294

sunglasses-hand-smartphone-desk Podcast: Play in new window | Download Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He discusses how marketing is very closely aligned to entrepreneurship. Marketers tend to be the glue in organisations; […]

The importance of culture in digital marketing – INTERNET MARKETING PODCAST #293

city-road-street-buildings Podcast: Play in new window | Download In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. She has 18 years’ experience working in digital for international markets. They talk to us about how […]

I’ve been penalised – now what? – INTERNET MARKETING PODCAST #292

bow-tie-businessman-fashion-man Podcast: Play in new window | Download In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined forces with Fili Wiese and created performing risk analysis and penalty recovery and assistance. Kaspar talks […]

How brands can become digital knowledge centres – INTERNET MARKETING PODCAST #291

books-magazines-building-school Podcast: Play in new window | Download Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands […]

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