Archive for the ‘Internet Marketing Podcast’ Category
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.
Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool
In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.
Resources
Twitter Bootstrap
In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.
In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.
Resources
MailChimp
Pure360
AWeber
Following our top 10 most popular digital marketing blog posts of 2012 we thought we’d share with you our most popular podcasts as well. We had some great shows with some fantastic guests sharing their insights into the world of digital marketing so we’d first like to say a big thank you to you all as well as all our fans and regular listeners.
So let’s take a look at what our most listened to podcasts were!
Read on
In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing. As an underrated aspect of digital marketing, Email Marketing has long been left to its own devices until now. Listen in for an up to date view on the benefits of this tactic, effective list building tips and the differences between the opt in options.
Resources
Econsultancy
Canspam
HubSpot
Return Path
In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK. Webgains are an affiliate network based in London, since 2004 they have grown to a 90 strong team which operates worldwide. Stephen explores the performance and affiliate marketing world, with topics ranging from the major players in the European markets to overcoming the Pareto principle, this episode provides the insight you need to all things affiliate.
Resources:
Commission Junction
Trade Doubler
Affiliate Window
Link Share
Affiliate Future
Affilinet
Webgains
On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget.
Resources
Latest TV
Downcast App
Camtasia
Gorilla Pod
This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. From Chrome plugins to social network analytics, listen to this weeks episode to get a list of handy tools and how to use them best.
Resources
Doshare
Pinalytics
Slipstream
Ifttt
EdgeRank Checker
StumbleUpon Paid Discovery
Socialbro
Facebook Debugger
Google Image Search
Packrati.us
Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye. Kelvin breaks things down into Google’s problem, how Google+ is their solution and what action you can take to respond to this change. Predictions for the impact of Google+ on search is also heavily discussed.
Resources
Google+
Facebook
Topsy
Doshare
Opengraph
Skyrocket SEO
