SiteVisibility

Internet Marketing Podcast

Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually […]

Evolve your marketing strategy in 7 steps – Jonathan Slobom & David Allmond – Podcast Episode #263

In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies. They start by discussing the typical progression of a brand’s marketing team and give some general tips on how to avoid the common pitfalls that occur when a business expands. They then […]

How’s podcasting doing lately? – Dave Jackson – Podcast Episode #262

In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting. Dave Jackson runs the School of Podcasting and has been making podcasts for close to 10 years. They discuss how podcasting has evolved since its conception, and how it is now much more accessible for listeners, with Apple set to […]

SEO and performance beyond your domain – Jono Alderson – Podcast Episode #261

This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider […]

Get involved with BrightonSEO – Felice Ayling – Podcast Episode #260.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from […]

Top Tips for Creating Customer Personas – Felice Ayling – Podcast Episode #260

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into […]

The Power of Cartoons – Stu Heinecke – Podcast Episode #259

In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He […]

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most […]

Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept […]

Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make […]

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