Internet Marketing Podcast

How brands can become digital knowledge centres – INTERNET MARKETING PODCAST #291


Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about youtility marketing and the importance of building something that is helpful and useful to your audience. Brands are realising that broadcasting and promoting is becoming […]

Why podcasts are popular again? – INTERNET MARKETING PODCAST #290


In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again.   This American Life Serial Podcast Tim Ferris Podcast

3 Newish SEO Tools That We’re Loving Right Now – INTERNET MARKETING PODCAST #289


Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version of UberSuggest) BuzzSumo (which is like a better version of SocialCrawlytics) Spruce (Knock up social media graphics)          

Joined up Digital Marketing Teams with @emcgillivray – INTERNET MARKETING PODCAST #288


In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges of working with complex marketing teams and projects.   A couple of the tools Erica Mentions Jira Trello 7Geese  

Local SEO Tips & Google Pigeon with @GregGifford – INTERNET MARKETING PODCAST #287


In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search and Greg explains the differences between the two and what you need to do in order to do well in local search results. He explains […]

How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286


Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: Do the things that will have the quickest […]

Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285

sunset bench

In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk

4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284

street painting seller

If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free model to something you now have to pay […]

Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

motorbike dial

Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]

5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282


In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]

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