In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as well as key players in the industry and deliver some deeper insights into the challenges for small businesses.
Archive for the ‘Internet Marketing Podcast’ Category
In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.
In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.
In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.
In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions about how it might affect the future of search and gives some advice about how to make the most of it.
In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes in performance marketing over the last few years, the adjustments to the required skillset for working in this industry and the current trends in performance marketing. Stephen then gives some insights about how to approach different potential markets and how complex it can be, he then goes on to explain the role of networks and brands when expanding internationally.
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.
This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and local citation building services for SMEs, SEOs, Digital Agencies, Franchises and National Chains, talks about scaling optimisation processes for local service and how to control your brand during this process. He further gives some insights about local listing sites and explains the 7 C’s of SEO.
In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the last year, the risks and dangers of guest blogging and how to identify a good quality link. Scott gives some further advice and tips on how to approach guest bloggers by going down the social route, by using different tools, and gives some insights about the dos and don’ts when contacting bloggers for the first time.