Archive for the ‘Internet Marketing Podcast’ Category

Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Posted by in Internet Marketing Podcast on February 26th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.

content marketig Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Accessibility Inclusiveness – Robin Christopherson – Podcast Episode #234

Posted by in Internet Marketing Podcast on February 19th, 2014 1 Comment

In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.

abilitynet logo Accessibility Inclusiveness – Robin Christopherson – Podcast Episode #234

AbilityNet

Efficient Meetings – Alan Palmer – Podcast Episode #233

Posted by in Internet Marketing Podcast on February 11th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings. Quicker Results. Better Relations”. At the beginning, Alan explains his inspirations for writing the book and discusses how an efficient meeting is defined. He underlines the importance of building long term relationships and gives us 3 top tips on how to get good results, as well as good relationships out of a meeting. Finally, he shows how this is applicable to private life and gives some great advice on how to close meetings effectively.

Capture Efficient Meetings – Alan Palmer – Podcast Episode #233

Talk Lean: Shorter Meetings. Quicker Results. Better Relations.
Interactifs

Winning At Content – Ahava Leibtag – Podcast Episode #232

Posted by in Internet Marketing Podcast on February 5th, 2014 1 Comment

In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group. Ahava talks about her book “The Digital Crown: Winning at Content on the Web” as well as her inspirations to write it. She then explains her 7 rules on how to win at content on the web and underlines why communication is so important. Finally she gives us some insights about her latest projects, what she has learned from them and provides us with some excellent tips.

The Digital Crown Winning At Content – Ahava Leibtag – Podcast Episode #232

Aha Media Group 
“The Digital Crown: Winning at Content on the Web”

The North West Digital Scene – Adrian Rowe – Podcast Episode #231

Posted by in Internet Marketing Podcast on January 22nd, 2014 0 Comments

In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together. Then he gives some more insights about Manchester, as one of the biggest cities in Europe in the digital and creative industry. Finally, he explains the biggest challenges in the industry and gives some advice on wise areas to work in for good future career development.

iStock 000003631744Small The North West Digital Scene – Adrian Rowe – Podcast Episode #231

Red C
Design for Hackers: Reverse Engineering Beauty

Scott Brinker – Agile Marketing – Podcast Episode #230

Posted by in Internet Marketing Podcast on January 16th, 2014 0 Comments

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.

agile marketing2 Scott Brinker – Agile Marketing – Podcast Episode #230

Chief Marketing Technologist
Ion Interactive

Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229

Posted by in Internet Marketing Podcast on January 7th, 2014 0 Comments

In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise. 

email marketing Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229White Paper – Ten Inbox Secrets

The Future of Content Marketing – Podcast Episode #228

Posted by in Internet Marketing Podcast on December 19th, 2013 0 Comments

This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.

In this episode Malcolm explained the types of content solutions that Quill provide  to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.

future of content marketing The Future of Content Marketing   Podcast Episode #228

Quill Content

The Perfect Customer Experience – Podcast Episode #227

Posted by in Internet Marketing Podcast on December 3rd, 2013 1 Comment

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us. 

customer The Perfect Customer Experience – Podcast Episode #227

Leapfrogg

Building an Online Community – Podcast Episode #226

Posted by in Internet Marketing Podcast on October 31st, 2013 0 Comments

In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online community and shares her experience with social media channels. Furthermore, Stephanie highlights her recently published book “Voice Acting For Dummies”, and shares her top advice for industry enthusiasts.

voices Building an Online Community   Podcast Episode #226

Voices.com
Voice Acting For Dummies

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