This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other.
This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a description of the framework people should follow to help them pick up a new skill, the 80/20 analysis principle and inspiring literature recommendations including the likes of Kevin Kelly and Jimmy Soni.
Resources:
Tim O’Reilly – It’s Not About You: The Truth About Social Media Marketing
Ryan Holiday – Trust Me I’m Lying
Jimmy Soni – Romes Last Citizen
This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection.
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Creative Mischief by Dave Trott
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.
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In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more.
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In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right.
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In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way.
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Content Is King, but what else?
In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.
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In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered include defining EdgeRank, what factors determine the EdgeRank of brand pages, popular misconceptions of EdgeRank and more.
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