Archive for the ‘Internet Marketing Podcast’ Category

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

Posted by in Internet Marketing Podcast on March 19th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.

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Online Reputation Management – Felice Ayling – Podcast Episode #237

Posted by in Internet Marketing Podcast on March 13th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes through some notable examples of good and bad responses to negative criticism from large companies on social media. She explains how Google doesn’t understand sentiment and will rank a search highly regardless of whether it is positive or negative. Finally, Felice gives some top tips for managing a brand’s online reputation.

OnlineRep Online Reputation Management   Felice Ayling   Podcast Episode #237

VW’s Facebook Disaster

Is Guest Blogging Dead? – Felice Ayling – Podcast Episode #236

Posted by in Internet Marketing Podcast on March 6th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She gives some advice for legitimate linking using “do follow” or “no follow” codes and offers tips for genuine guest bloggers worried about their status.

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SiteVisbility’s LinkedIn
SmartInsights
Econsultancy
No Follow” Code

Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Posted by in Internet Marketing Podcast on February 26th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.

content marketig Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

Accessibility Inclusiveness – Robin Christopherson – Podcast Episode #234

Posted by in Internet Marketing Podcast on February 19th, 2014 1 Comment

In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.

abilitynet logo Accessibility Inclusiveness – Robin Christopherson – Podcast Episode #234

AbilityNet

Efficient Meetings – Alan Palmer – Podcast Episode #233

Posted by in Internet Marketing Podcast on February 11th, 2014 0 Comments

In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings. Quicker Results. Better Relations”. At the beginning, Alan explains his inspirations for writing the book and discusses how an efficient meeting is defined. He underlines the importance of building long term relationships and gives us 3 top tips on how to get good results, as well as good relationships out of a meeting. Finally, he shows how this is applicable to private life and gives some great advice on how to close meetings effectively.

Capture Efficient Meetings – Alan Palmer – Podcast Episode #233

Talk Lean: Shorter Meetings. Quicker Results. Better Relations.
Interactifs

Winning At Content – Ahava Leibtag – Podcast Episode #232

Posted by in Internet Marketing Podcast on February 5th, 2014 1 Comment

In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group. Ahava talks about her book “The Digital Crown: Winning at Content on the Web” as well as her inspirations to write it. She then explains her 7 rules on how to win at content on the web and underlines why communication is so important. Finally she gives us some insights about her latest projects, what she has learned from them and provides us with some excellent tips.

The Digital Crown Winning At Content – Ahava Leibtag – Podcast Episode #232

Aha Media Group 
“The Digital Crown: Winning at Content on the Web”

The North West Digital Scene – Adrian Rowe – Podcast Episode #231

Posted by in Internet Marketing Podcast on January 22nd, 2014 0 Comments

In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together. Then he gives some more insights about Manchester, as one of the biggest cities in Europe in the digital and creative industry. Finally, he explains the biggest challenges in the industry and gives some advice on wise areas to work in for good future career development.

iStock 000003631744Small The North West Digital Scene – Adrian Rowe – Podcast Episode #231

Red C
Design for Hackers: Reverse Engineering Beauty

Scott Brinker – Agile Marketing – Podcast Episode #230

Posted by in Internet Marketing Podcast on January 16th, 2014 0 Comments

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.

agile marketing2 Scott Brinker – Agile Marketing – Podcast Episode #230

Chief Marketing Technologist
Ion Interactive

Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229

Posted by in Internet Marketing Podcast on January 7th, 2014 0 Comments

In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise. 

email marketing Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229White Paper – Ten Inbox Secrets

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