Archive for the ‘Internet Marketing Podcast’ Category

Do You Need a Degree in Digital? – Asher Rospigliosi – Podcast Episode #222

Posted by in Internet Marketing Podcast on September 24th, 2013 1 Comment

In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.

graduation Do You Need a Degree in Digital? – Asher Rospigliosi  – Podcast Episode #222

Econsultancy 
Brighton Business School
Set up a Blog (WordPress)

Effective Outreach – Podcast Episode #221

Posted by in Internet Marketing Podcast on August 6th, 2013 3 Comments

In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.

ocotpus Effective Outreach   Podcast Episode #221

Help a reporter out
Ifttt (If this then that)
Followerwonk
Followup.cc
Contactually
Outbrain
StumbleUpon

Improved Content Marketing With Facebook Graph Search

Competitive Research for Content Marketing – Podcast Episode #220

Posted by in Internet Marketing Podcast on July 30th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.

competitor analysis Competitive Research for Content Marketing   Podcast Episode #220

Majestic SEO
Open Site Explorer
Social Crawlytics
Tom Anthony Link Profile Tool

Why are links so important – Podcast Episode #219

Posted by in Internet Marketing Podcast on July 23rd, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.

links Why are links so important   Podcast Episode #219

 

Facebook Graph Search – Podcast Episode #218

Posted by in Internet Marketing Podcast on July 16th, 2013 0 Comments

In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions about how it might affect the future of search and gives some advice about how to make the most of it.

facebook graphsearch1 Facebook Graph Search – Podcast Episode #218

Webgains – International Performance Marketing – Podcast Episode #217

Posted by in Internet Marketing Podcast on July 9th, 2013 0 Comments

In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes in performance marketing over the last few years, the adjustments to the required skillset for working in this industry and the current trends in performance marketing. Stephen then gives some insights about how to approach different potential markets and how complex it can be, he then goes on to explain the role of networks and brands when expanding internationally.

webgains1 1024x768 Webgains   International Performance Marketing   Podcast Episode #217

Webgains

Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216

Posted by in Internet Marketing Podcast on July 2nd, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.

target Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216

A4UEXPO
PerformanceIN.com

Managing Local Listings – David Whatley – Podcast Episode #215

Posted by in Internet Marketing Podcast on June 25th, 2013 0 Comments

This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and local citation building services for SMEs, SEOs, Digital Agencies, Franchises and National Chains, talks about scaling optimisation processes for local service and how to control your brand during this process. He further gives some insights about local listing sites and explains the 7 C’s of SEO.

People love us on yelp vertical by Michael Dorausch2 Managing Local Listings   David Whatley   Podcast Episode #215

MiShop.local Ltd.

Is Guest Posting Doomed? – Podcast Episode #214

Posted by in Internet Marketing Podcast on June 18th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the last year, the risks and dangers of guest blogging and how to identify a good quality link. Scott gives some further advice and tips on how to approach guest bloggers by going down the social route, by using different tools, and gives some insights about the dos and don’ts when contacting bloggers for the first time.

bloggers1 Is Guest Posting Doomed?   Podcast Episode #214

Followerwonk
SocialBro

 

SEO at Large Organisations – Dan Patmore – Podcast Episode #213

Posted by in Internet Marketing Podcast on June 11th, 2013 0 Comments

In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.

argos bbq ranking SEO at Large Organisations   Dan Patmore – Podcast Episode #213

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