Internet Marketing Podcast

Why podcasts are popular again? – INTERNET MARKETING PODCAST #290

gray-microphone-music-2235-828x550 Podcast: Play in new window | Download In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again.   This American Life Serial Podcast Tim Ferris Podcast

3 Newish SEO Tools That We’re Loving Right Now – INTERNET MARKETING PODCAST #289

configuration-controls-e-guitar-3094-825x550 Podcast: Play in new window | Download Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version of UberSuggest) BuzzSumo (which is like a better version of SocialCrawlytics) Spruce (Knock up social media graphics)     […]

Joined up Digital Marketing Teams with @emcgillivray – INTERNET MARKETING PODCAST #288

ball-fight-football-2182-977x550 Podcast: Play in new window | Download In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges of working with complex marketing teams and projects.   A couple of the tools Erica Mentions Jira […]

Local SEO Tips & Google Pigeon with @GregGifford – INTERNET MARKETING PODCAST #287

analog-directions-finding-2769-831x550 Podcast: Play in new window | Download In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search and Greg explains the differences between the two and what you need to do in order to […]

How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286

fields Podcast: Play in new window | Download Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: […]

Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285

sunset bench Podcast: Play in new window | Download In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk

4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284

street painting seller Podcast: Play in new window | Download If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free […]

Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

motorbike dial Podcast: Play in new window | Download Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also […]

5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282

bikechain Podcast: Play in new window | Download In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include […]

Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

organiseddesk Podcast: Play in new window | Download In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.

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