Internet Marketing Podcast

How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286

fields Podcast: Play in new window | Download Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: […]

Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285

sunset bench Podcast: Play in new window | Download In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk

4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284

street painting seller Podcast: Play in new window | Download If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free […]

Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

motorbike dial Podcast: Play in new window | Download Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also […]

5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282

bikechain Podcast: Play in new window | Download In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include […]

Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

organiseddesk Podcast: Play in new window | Download In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.

Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

desk with ruller Podcast: Play in new window | Download In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has […]

Managing Your Leads and Contacts More Efficiently – Internet Marketing Podcast #279

bag-and-hands Podcast: Play in new window | Download In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years online experience, in ecommerce, travel, sports, marketing and education. He talks about his favourite tool for keeping […]

How Do I Master Real Time Marketing? Interview with Chris Kerns – Internet Marketing Podcast #278 Podcast: Play in new window | Download In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology (Palgrave, 2014) on real-time marketing. We’ll cover using social data to be smarter, with a real focus […]

Webinars and Tele Seminars – Wendy Kier – Internet Marketing Podcast #277

David Martyn Hunt Podcast: Play in new window | Download In this first Internet Marketing Podcast of the year, Andy talks to Wendy Kier, Digital Business Mentor from Get Clients Online. They’ll talk about creating fun newsletters, webinars (Web seminars) and Tele Seminars and the best platforms to create one.

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