Archive for the ‘Internet Marketing Podcast’ Category

Online Reviews – Jan Vels Jensen – Podcast Episode #246

Posted by in Internet Marketing Podcast on May 14th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews. Their discussion focuses around a recent study by William Hartson on the economic impact of online reviews on UK businesses. Jan notes that online and offline advertisements have lost their influence and that the majority of consumers now value word of mouth and online reviews much more when making a purchasing decision. He also gives some advice on how to manage reputation and bad reviews.

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Trustpilot

Integrated Online Marketing – Dan Faggella – Podcast Episode #245

Posted by in Internet Marketing Podcast on May 9th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost and an online martial arts business. Dan talks about how he uses an integrated online marketing approach to reach new customers, for instance effective methods of using YouTube to gain customers. He then discusses auto responder software and how it can be a valuable aid to gain sales. Dan also does a lot of guest blogging and gives some advice to avoid the common issues associated with it. Finally, they chat about how to embark on successful joint ventures and some general tips for your email marketing.

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http://firstinternetincome.com/

http://www.clvboost.com/

http://scienceofskill.com/

Shopping Cart Abandonment – Felice Ayling – Podcast Episode #244

Posted by in Internet Marketing Podcast on May 2nd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as straight forward as possible. They then discuss a particular case where a site was losing potential customers simply because the transaction process was not presented to the customer in the order that they would expect. They finish with some golden rules for how to avoid shopping cart abandonment.

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Econsultancy – 6 Tactics for Reducing Cart Abandonment

Link Building – Felice Ayling – Podcast Episode #243

Posted by in Internet Marketing Podcast on April 23rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.

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The Moz Blog – The Rules of Link Building

Personality in Email Marketing – Kelvin Newman – Podcast Episode #242

Posted by in Internet Marketing Podcast on April 15th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.

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International SEO – Felice Ayling and Gerry White – Podcast Episode #241

Posted by in Internet Marketing Podcast on April 8th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.

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http://isearchfrom.com

‘hreflang’ help

Handover to Felice – Kelvin Newman and Felice Ayling – Podcast Episode #240

Posted by in Internet Marketing Podcast on April 1st, 2014 1 Comment

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

 

kelvin newman large Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240

Email – podcast@sitevisibility.com

Phone – +44 1273 256150call skype logo Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240+44 1273 256150

Choosing an SEO agency – Felice Ayling and Kelvin Newman – Podcast Episode #239

Posted by in Internet Marketing Podcast on March 25th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.

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Image from FreeDigitalPhotos.net & DigitalArt

 

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

Posted by in Internet Marketing Podcast on March 19th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.

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Online Reputation Management – Felice Ayling – Podcast Episode #237

Posted by in Internet Marketing Podcast on March 13th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes through some notable examples of good and bad responses to negative criticism from large companies on social media. She explains how Google doesn’t understand sentiment and will rank a search highly regardless of whether it is positive or negative. Finally, Felice gives some top tips for managing a brand’s online reputation.

OnlineRep Online Reputation Management   Felice Ayling   Podcast Episode #237

VW’s Facebook Disaster

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