In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Update on this company’s website. He’s discussing the initial effects, how his team tried to go about addressing the ramifications of the change, and their final conclusions.
In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing. Although humans are not generally very good at predicting the future, Kelvin is talking through four major ways that the world of Search will likely change over the next little while, and how this is going to effect the industry.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets. There are lots of recent tools which will make keyword research a lot simpler, and other tools which will make using spread sheets and Google Docs a lot more fun.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers. There are over 150 videos, ranging from ‘How-to’ to ‘Best Practice’ and lots of things in between.
If you’re keen to sign up, please listen to this episode or join the SiteVisibility LinkedIn group for more details.
In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook.
In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions.
In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds.
In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets.
In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system.
JobCred
Econsultancy Best Practice Guide
BBPress
BuddyPress
Aweber
Pure360
MailChimp
This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment. Kelvin and Andy are going over the best ways to get statistics relevant to your campaigns; easy ways to find out how to get guest posting opportunities; which sites to use to find out contact information for people who need to reach; and how to outsource small jobs to small groups of people.
Toluna
Qwerly
Yahoo Site Explorer
Majestic SEO
Open Site Explorer
Backlinks.in
Mechanical Turk
Crowdflower
