Archive for the ‘Internet Marketing Podcast’ Category

SEO at Large Organisations – Dan Patmore – Podcast Episode #213

Posted by in Internet Marketing Podcast on June 11th, 2013 0 Comments

In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.

argos bbq ranking SEO at Large Organisations   Dan Patmore – Podcast Episode #213

Do’s and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212

Posted by in Internet Marketing Podcast on June 4th, 2013 1 Comment

In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important  questions to ask when working on digital marketing abroad, such as ‘do I have international potential and international audience?’,  ‘how can I target international audience?’ and ‘how do I develop an international site?’. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.

international seo graphic von Search Engine People Blog1 Dos and Donts in International SEO – Aleyda Solis – Podcast Episode #212

Google Analytics (Traffic, Trends, Keywords, Content Types)
Google Keyword Tool
SEMrush (Service for Competitor Research)
Google Webmaster Tools (Location Feature)
Social Crawlytics Tool (Identifying Influencers)
AuthorityLabs (Tracking Website Rankings)

Are You Concerned You Might Have Been Penalised by Google? – Podcast Episode #211

Posted by in Internet Marketing Podcast on May 28th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been penalized or not and how the Disavow Tool works. They further give some insights on how to identify good and bad links, and how to best contact a webmaster to remove a link. Finally, Natalie also shares her experience of current backlink removal work. 

4249731778 ab4fc01fd9 b Are You Concerned You Might Have Been Penalised by Google?  – Podcast Episode #211 

Automating Elements of SEO – Podcast Episode #210

Posted by in Internet Marketing Podcast on May 22nd, 2013 5 Comments

This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites. Auto Trader is a big data company with around 11 million users, 1 billion page views every month and 120 million searches just for cars. Not surprisingly, SEO is their biggest traffic driver. Berian gives us some useful tips, tricks and tools about how to make the life of SEO companies easier and how to automate a lot of ‘boring’ stuff in SEO.

SEO von Paloma Gómez Automating Elements of SEO – Podcast Episode #210

Auto Trader

Resources:

Advanced Web Ranking

Tynt

Niels Bosma Tools

Email Marketing Through Your Signature – Podcast Episode #209

Posted by in Internet Marketing Podcast on April 23rd, 2013 1 Comment

In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.

e mail marketing Email Marketing Through Your Signature – Podcast Episode #209

RocketSeed

Content Marketing – Podcast Episode #208

Posted by in Internet Marketing Podcast on April 16th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.

Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.

content marketing Content Marketing – Podcast Episode #208

Velocity Partners

SlideShare  

SES London 2013 – Podcast Episode #207

Posted by in Internet Marketing Podcast on April 9th, 2013 0 Comments

In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.

london SES London 2013   Podcast Episode #207

SES London

Recruitment – Podcast Episode #206

Posted by in Internet Marketing Podcast on April 2nd, 2013 0 Comments

In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.

Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.

job Recruitment   Podcast Episode #206

Clockwork Talent

Have I been Penalised? – Podcast Episode #205

Posted by in Internet Marketing Podcast on March 26th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.

google penalty Have I been Penalised? – Podcast Episode #205

Webmaster Tools Updates

Disavow Link Tool Checklist

Google Penalty Warnings

Graph Search – Podcast Episode #204

Posted by in Internet Marketing Podcast on March 19th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.

facebook Graph Search – Podcast Episode #204

 

Resources:

Facebook’s Graph Search: What does it mean for marketers?

Marketers and businesses should fear Graph Search

EdgeRank revisited: Interview with Chad Wittman

What is Facebook’s Edgerank Algorithm?

 

 

?>