Archive for the ‘Internet Marketing Podcast’ Category
In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+. We’ve written about it on our blog, and there’s been a lot of buzz around it so the discussion this week is around how it will affect businesses, how the scarcity of invitations makes it a much more engaging product, and the strategy behind this new venture.

Wired Magazine: Inside Google+
This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories. They’re talking about the future of PR, how Online PR and Search are coming together and how the SEO industry has changed the way the press releases are written.

Features Exec
Response Source
Journalist Directory
In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners. This week, they’re tackling questions about how to best use URLs to your advantage and avoid duplicate content when you expand your business from one country to another where your sites will be in the same language; how to make the most out of a “Pay With a Tweet Campaign”; and the best way to identify niche keywords without alienating more mainstream visitors.

Clockwork Pirate
In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation. In this interview, they talk about where, exactly, the idea for Raven came from and how it got its name; the nature of SEO tools; and about data management and anonymity.

Raven Tools
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains.

www.itforcharities.com
Rank Checker
http://www.captcha.net/
http://www.google.com/recaptcha
http://www.godaddy.com/
http://www.memset.com/
http://www.firstserv.com/
http://www.123-reg.co.uk/
http://www.asmallorange.com/
http://www.dreamhost.com/
This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for hosting membership podcasts.

Delicious.com
Evernote.com
Backpackit.com
Moleskin
paywithatweet.com
Cloudflood.com
WordPress
Joomla
Memberwing
WishList Member
Subhub
In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online. The first banner at was used in 1994, and then had a 78% click through rate. In the years between then and now, the effectiveness of banner ads has greatly decreased. Kelvin and Guy are talking about how Respond works, who it will work for, and what this kind of development means for consumers and publishers
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Respond
In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your advantage, as well as duplication of content among other things.

In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links.

One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers.
