Archive for the ‘Internet Marketing Podcast’ Category

The Future of Content Marketing – Podcast Episode #228

Posted by in Internet Marketing Podcast on December 19th, 2013 0 Comments

This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.

In this episode Malcolm explained the types of content solutions that Quill provide  to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.

future of content marketing The Future of Content Marketing   Podcast Episode #228

Quill Content

The Perfect Customer Experience – Podcast Episode #227

Posted by in Internet Marketing Podcast on December 3rd, 2013 1 Comment

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us. 

customer The Perfect Customer Experience – Podcast Episode #227

Leapfrogg

Building an Online Community – Podcast Episode #226

Posted by in Internet Marketing Podcast on October 31st, 2013 0 Comments

In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online community and shares her experience with social media channels. Furthermore, Stephanie highlights her recently published book “Voice Acting For Dummies”, and shares her top advice for industry enthusiasts.

voices Building an Online Community   Podcast Episode #226

Voices.com
Voice Acting For Dummies

Getting on TV News – Podcast Episode #225

Posted by in Internet Marketing Podcast on October 22nd, 2013 0 Comments

In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news. His talk will take you through what broadcast journalists are looking for in a story and how you or your clients can work to make journalist’s lives easier and get the coverage you’re looking for.

IMG 7916 2 Getting on TV News   Podcast Episode #225

Channel 4 News

Easy Micro Payments – Podcast Episode #224

Posted by in Internet Marketing Podcast on October 15th, 2013 0 Comments

In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments. Michael tells us about the background of txtNation and shares insights into the field of mobile billing . He then discusses mobile payments, how they work, their benefits, their difficulties and the future of mobile payments. Finally, he gives us some insights into SMS messaging and explains why it is the most efficient and cost effective way to advertise for any business.

txtNation Easy Micro Payments – Podcast Episode #224

txtNation

Local Social Summit – Podcast Episode #223

Posted by in Internet Marketing Podcast on October 8th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as well as key players in the industry and deliver some deeper insights into the challenges for small businesses.

local social summit website1 Local Social Summit   Podcast Episode #223

Local Social Summit

Do You Need a Degree in Digital? – Asher Rospigliosi – Podcast Episode #222

Posted by in Internet Marketing Podcast on September 24th, 2013 1 Comment

In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.

graduation Do You Need a Degree in Digital? – Asher Rospigliosi  – Podcast Episode #222

Econsultancy 
Brighton Business School
Set up a Blog (WordPress)

Effective Outreach – Podcast Episode #221

Posted by in Internet Marketing Podcast on August 6th, 2013 3 Comments

In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.

ocotpus Effective Outreach   Podcast Episode #221

Help a reporter out
Ifttt (If this then that)
Followerwonk
Followup.cc
Contactually
Outbrain
StumbleUpon

Improved Content Marketing With Facebook Graph Search

Competitive Research for Content Marketing – Podcast Episode #220

Posted by in Internet Marketing Podcast on July 30th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.

competitor analysis Competitive Research for Content Marketing   Podcast Episode #220

Majestic SEO
Open Site Explorer
Social Crawlytics
Tom Anthony Link Profile Tool

Why are links so important – Podcast Episode #219

Posted by in Internet Marketing Podcast on July 23rd, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.

links Why are links so important   Podcast Episode #219

 

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