SiteVisibility

Internet Marketing Podcast

Shopping Cart Abandonment – Felice Ayling – Podcast Episode #244

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as […]

Link Building – Felice Ayling – Podcast Episode #243

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining […]

Personality in Email Marketing – Kelvin Newman – Podcast Episode #242

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality […]

International SEO – Felice Ayling and Gerry White – Podcast Episode #241

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to […]

Handover to Felice – Kelvin Newman and Felice Ayling – Podcast Episode #240

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she […]

Choosing an SEO agency – Felice Ayling and Kelvin Newman – Podcast Episode #239

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, […]

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return […]

Online Reputation Management – Felice Ayling – Podcast Episode #237

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes […]

Is Guest Blogging Dead? – Felice Ayling – Podcast Episode #236

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She […]

Content Marketing Case Studies – Felice Ayling – Podcast Episode #235

In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some […]

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