Archive for the ‘Internet Marketing Podcast’ Category

PPC Marketplace Insights – Podcast Episode #202

Posted by in Internet Marketing Podcast on March 5th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.

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How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201

Posted by in Internet Marketing Podcast on February 26th, 2013 2 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.

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Resources
Google Webmaster Tools
Google Keyword Tool

Q&A – Podcast Episode #200

Posted by in Internet Marketing Podcast on February 12th, 2013 1 Comment

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.

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Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool

Future SEO Trends – Podcast Episode #199

Posted by in Internet Marketing Podcast on February 5th, 2013 2 Comments

In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.

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Resources

Twitter Bootstrap

SEO Top Questions – Podcast Episode #198

Posted by in Internet Marketing Podcast on January 29th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.

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Beginners Email Marketing Part 2 – Podcast Episode #197

Posted by in Internet Marketing Podcast on January 22nd, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.

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Resources
MailChimp
Pure360
AWeber

Top 5 Most Popular Internet Marketing Podcasts Of 2012

Posted by in Internet Marketing Podcast on January 16th, 2013 1 Comment

4279628932 276ac5d80a z Top 5 Most Popular Internet Marketing Podcasts Of 2012

Following our top 10 most popular digital marketing blog posts of 2012 we thought we’d share with you our most popular podcasts as well. We had some great shows with some fantastic guests sharing their insights into the world of digital marketing so we’d first like to say a big thank you to you all as well as all our fans and regular listeners.

So let’s take a look at what our most listened to podcasts were!

Read on

Beginners Email Marketing Part 1 – Podcast Episode #196

Posted by in Internet Marketing Podcast on January 15th, 2013 1 Comment

In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing. As an underrated aspect of digital marketing, Email Marketing has long been left to its own devices until now. Listen in for an up to date view on the benefits of this tactic, effective list building tips and the differences between the opt in options.

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Resources
Econsultancy
Canspam
HubSpot
Return Path

Affiliate Marketing – Podcast Episode #195

Posted by in Internet Marketing Podcast on January 8th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK. Webgains are an affiliate network based in London, since 2004 they have grown to a 90 strong team which operates worldwide. Stephen explores the performance and affiliate marketing world, with topics ranging from the major players in the European markets to overcoming the Pareto principle, this episode provides the insight you need to all things affiliate.

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Resources:
Commission Junction
Trade Doubler
Affiliate Window
Link Share
Affiliate Future
Affilinet
Webgains

Video Online – Podcast Episode #194

Posted by in Internet Marketing Podcast on December 25th, 2012 0 Comments

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget.

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Resources
Latest TV
Downcast App
Camtasia
Gorilla Pod

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