This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.
Archive for the ‘Internet Marketing Podcast’ Category
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection.
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.
In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more.
In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right.
In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way.
Content Is King, but what else?
In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.
In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered include defining EdgeRank, what factors determine the EdgeRank of brand pages, popular misconceptions of EdgeRank and more.
Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180
As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering.
In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing arena.
You’ll also discover why this is probably the very best time to get started with mobile advertising as well as getting the inside track on Google’s recommendations for a mobile-friendly website.
If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.
Fortunately in today’s podcast Kelvin and Andy reveal a highly effective strategy for driving those hot prospects straight back to your site as well as exposing your brand to a whole new world of potential new leads and customers.
In this episode you’ll learn about how to target “ready-to-buy” visitors, a range of strategies for controlling your costs and a few golden nuggets on how actually set up your first campaign.