In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.
In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions about how it might affect the future of search and gives some advice about how to make the most of it.
In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes in performance marketing over the last few years, the adjustments to the required skillset for working in this industry and the current trends in performance marketing. Stephen then gives some insights about how to approach different potential markets and how complex it can be, he then goes on to explain the role of networks and brands when expanding internationally.
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.
This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and local citation building services for SMEs, SEOs, Digital Agencies, Franchises and National Chains, talks about scaling optimisation processes for local service and how to control your brand during this process. He further gives some insights about local listing sites and explains the 7 C’s of SEO.
In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the last year, the risks and dangers of guest blogging and how to identify a good quality link. Scott gives some further advice and tips on how to approach guest bloggers by going down the social route, by using different tools, and gives some insights about the dos and don’ts when contacting bloggers for the first time.
In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.
In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important questions to ask when working on digital marketing abroad, such as ‘do I have international potential and international audience?’, ‘how can I target international audience?’ and ‘how do I develop an international site?’. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.
In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been penalized or not and how the Disavow Tool works. They further give some insights on how to identify good and bad links, and how to best contact a webmaster to remove a link. Finally, Natalie also shares her experience of current backlink removal work.
This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites. Auto Trader is a big data company with around 11 million users, 1 billion page views every month and 120 million searches just for cars. Not surprisingly, SEO is their biggest traffic driver. Berian gives us some useful tips, tricks and tools about how to make the life of SEO companies easier and how to automate a lot of ‘boring’ stuff in SEO.