Archive for the ‘Internet Marketing Podcast’ Category

Have I been Penalised? – Podcast Episode #205

Posted by in Internet Marketing Podcast on March 26th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.

google penalty Have I been Penalised? – Podcast Episode #205

Webmaster Tools Updates

Disavow Link Tool Checklist

Google Penalty Warnings

Graph Search – Podcast Episode #204

Posted by in Internet Marketing Podcast on March 19th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.

facebook Graph Search – Podcast Episode #204

 

Resources:

Facebook’s Graph Search: What does it mean for marketers?

Marketers and businesses should fear Graph Search

EdgeRank revisited: Interview with Chad Wittman

What is Facebook’s Edgerank Algorithm?

 

 

BrightonSEO Preview – Podcast Episode #203

Posted by in Internet Marketing Podcast on March 12th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.

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Resources
Google Analytics Help
BrightonSEO Workshops

PPC Marketplace Insights – Podcast Episode #202

Posted by in Internet Marketing Podcast on March 5th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.

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How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201

Posted by in Internet Marketing Podcast on February 26th, 2013 2 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.

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Resources
Google Webmaster Tools
Google Keyword Tool

Q&A – Podcast Episode #200

Posted by in Internet Marketing Podcast on February 12th, 2013 1 Comment

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.

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Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool

Future SEO Trends – Podcast Episode #199

Posted by in Internet Marketing Podcast on February 5th, 2013 2 Comments

In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.

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Resources

Twitter Bootstrap

SEO Top Questions – Podcast Episode #198

Posted by in Internet Marketing Podcast on January 29th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.

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Beginners Email Marketing Part 2 – Podcast Episode #197

Posted by in Internet Marketing Podcast on January 22nd, 2013 2 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.

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Resources
MailChimp
Pure360
AWeber

Top 5 Most Popular Internet Marketing Podcasts Of 2012

Posted by in Internet Marketing Podcast on January 16th, 2013 1 Comment

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Following our top 10 most popular digital marketing blog posts of 2012 we thought we’d share with you our most popular podcasts as well. We had some great shows with some fantastic guests sharing their insights into the world of digital marketing so we’d first like to say a big thank you to you all as well as all our fans and regular listeners.

So let’s take a look at what our most listened to podcasts were!

Read on

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