SiteVisibility

Internet Marketing Podcast

Internationalisation Stories – Joost de Valk – Podcast Episode #258

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http://media1.wireworldmedia.co.uk/IM258-internationalisation.mp3 Podcast: Play in new window | Download In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation […]

Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

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http://media1.wireworldmedia.co.uk/IM257-bitcoin-lowdown-2.mp3 Podcast: Play in new window | Download In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss […]

Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

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http://media1.wireworldmedia.co.uk/IM256-bitcoin-lowdown-1.mp3 Podcast: Play in new window | Download In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go […]

How Digital Has Disrupted The Buyer’s Journey – Felice Ayling – Podcast Episode #255

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http://media1.wireworldmedia.co.uk/IM255-disrupting-the-buying-journey.mp3 Podcast: Play in new window | Download In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about […]

Thinking About DNS – Mark Lewis – Podcast Episode #254

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http://media1.wireworldmedia.co.uk/IM254-thinking-about-dns.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits […]

Content Types – Felice Ayling – Podcast Episode #253

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http://media1.wireworldmedia.co.uk/IM253-content-types.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips […]

Are Brands Becoming Better Publishers? – Lisa Mandel – Podcast Episode #252

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http://media1.wireworldmedia.co.uk/IM252-are-brands-becoming-better-publishers.mp3 Podcast: Play in new window | Download This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as […]

Twitter Updates – Matt Daley – Podcast Episode #251

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http://media1.wireworldmedia.co.uk/IM251-social-twitter-update.mp3 Podcast: Play in new window | Download This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure and how they will help businesses promote themselves more effectively. He goes through some of the recent updates, such as the ability to highlight popular […]

Technical vs Content SEO (Part 2) – Felice Ayling – Podcast Episode #250

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http://media1.wireworldmedia.co.uk/IM250-technical-vs-content-seo-2.mp3 Podcast: Play in new window | Download In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that […]

Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249

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http://media1.wireworldmedia.co.uk/IM249-technical-vs-content-seo-1.mp3 Podcast: Play in new window | Download In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical […]

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