SiteVisibility

Internet Marketing Podcast

Competitive Research for Content Marketing – Podcast Episode #220

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his […]

Why are links so important – Podcast Episode #219

In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he […]

Facebook Graph Search – Podcast Episode #218

In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions […]

Webgains – International Performance Marketing – Podcast Episode #217

In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes […]

Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216

In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the […]

Managing Local Listings – David Whatley – Podcast Episode #215

This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and local citation building services for SMEs, SEOs, Digital Agencies, Franchises and National Chains, talks about scaling optimisation processes for local service and how to control […]

Is Guest Posting Doomed? – Podcast Episode #214

In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the […]

SEO at Large Organisations – Dan Patmore – Podcast Episode #213

In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s […]

Do’s and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212

In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important  questions to ask when working on digital marketing abroad, […]

Are You Concerned You Might Have Been Penalised by Google? – Podcast Episode #211

In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been […]

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