Archive for the ‘Internet Marketing Podcast’ Category

Social Content Marketing Tools – Podcast Episode #193

Posted by in Internet Marketing Podcast on December 18th, 2012 0 Comments

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. From Chrome plugins to social network analytics, listen to this weeks episode to get a list of handy tools and how to use them best.

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Resources

Doshare

Pinalytics

Slipstream

Ifttt

EdgeRank Checker

StumbleUpon Paid Discovery

Socialbro

Facebook Debugger

Google Image Search

Packrati.us

More Google Plus – Podcast #192

Posted by in Internet Marketing Podcast on December 11th, 2012 0 Comments

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye. Kelvin breaks things down into Google’s problem, how Google+ is their solution and what action you can take to respond to this change. Predictions for the impact of Google+ on search is also heavily discussed.

6206063010 d0d08560bc More Google Plus   Podcast #192

Resources

Google+
Facebook
Topsy
Doshare
Opengraph
Skyrocket SEO

Mind Tricks 2 – Podcast Episode #191

Posted by in Internet Marketing Podcast on December 4th, 2012 0 Comments

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends that should be considered and used to inform decisions in your campaign or project. This half explores cognitive biases such as the Dunning-Kruger Effect, False Consensus and Knowledge Bias with Kelvin focusing on how to make these part of your marketing arsenal.

252870946 9867bfacb9 Mind Tricks 2   Podcast Episode #191

Mind Tricks 1 – Podcast Episode #190

Posted by in Internet Marketing Podcast on November 27th, 2012 1 Comment

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other.

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Tim Ferriss – Podcast Episode #189

Posted by in Internet Marketing Podcast on November 19th, 2012 1 Comment

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a description of the framework people should follow to help them pick up a new skill, the 80/20 analysis principle and inspiring literature recommendations including the likes of Kevin Kelly and Jimmy Soni.

3840599608 2cb3663077 Tim Ferriss   Podcast Episode #189

Resources:

The 4-Hour Work Week

The 4-Hour Body

The 4-Hour Chef

The Email Game

Kevin Kelly – 1000 true fans 

Tim O’Reilly – It’s Not About You: The Truth About Social Media Marketing 

Lift App

Evernote

Ryan Holiday – Trust Me I’m Lying

Robert Greene – Mastery

Jimmy Soni – Romes Last Citizen

Google Plus – Postcast Episode #188

Posted by in Internet Marketing Podcast on November 6th, 2012 1 Comment

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.

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Top 5 Business Books – Podcast Episode #187

Posted by in Internet Marketing Podcast on October 30th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection.
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Resources:

The Herd by Mark Earls

Creative Mischief by Dave Trott

Poke The Box by Seth Godin

Rework by 37 Signals

Culture Shock by Will McInnes

Tool Takeaway Brighton SEO – Podcast Episode #186

Posted by in Internet Marketing Podcast on October 23rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.

6761783961 bacf0a276d Tool Takeaway Brighton SEO   Podcast Episode #186

Resources:

Link Detective

Pinalytics

Change Detection 

Robotto

Analytics Dashboards

Social Crawlytics 

Questions & Answers – Podcast Episode #185

Posted by in Internet Marketing Podcast on October 16th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more.

327122302 bbc4a3935b Questions & Answers   Podcast Episode #185

Resources:

IFTTT

Ping-o-matic

 

Content Marketing Tools – Podcast Episode #184

Posted by in Internet Marketing Podcast on October 9th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right.

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Resources:

Ubersuggest.org

Social Crawlytics

Toluna

Quora

Followerwonk

Content Strategy Generator V2

Kindle Direct Publishing

Cloud:flood

Outbrain

Clockwork Pirate

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