In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.
Archive for the ‘Internet Marketing Podcast’ Category
As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference. Bryan is an internationally recognised speaker and conversion expert with many years of experience in the world of digital marketing. Known as The Grok, he’s written Call to Action, Waiting for Your Cat to Bark and Always Be Testing.
Kelvin and Bryan are discussing the importance of conversion, and the reasons why it might not be as popular as some other aspects of the digital world, and the importance of testing.
As you’ll no doubt know if you read the blog or listen to our podcast, we go to quite a lot of conferences around digital marketing so it takes quite a lot to impress us, but when we saw the line-up for the Conversion Conference taking place in London 30th November-1st December, 2011, we were very impressed.
We’ve long felt that we should all be paying as much attention to the traffic already coming to our sites as trying to get more, so we’re really interested in Conversion Rate Optimisation. When we saw the great speakers around the topic at the event we badgered the organisers to see if we could arrange interviews with the Keynote speakers for the podcast. They said yes! And over the next few weeks on the podcast we’re going to be featuring chats with Bryan Eisenberg, Jim Sterne, Dr Karl Blanks and Kelvin’s current hero Rory Sutherland.
We’ll be talking about the psychology of conversion rate optimisations, what some of the best testing tools are and easy steps you can take to make more money from your website without getting any more traffic. It’s going to be a great series of interviews and we think really cover of every angle of what is one of the most important emerging areas of digital marketing.
So, if you’re not already subscribed to our podcast you can sign up here in iTunes or set your favourite RSS reader to let you know whenever there’s a new episode. We can’t wait for you to hear these, they’re going to blow you away.
If you’re arranging a conference and you’d like more information on media partnerships, please email me.
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way.
If you want to know what Kelvin’s learned so far this year by speaking at conferences, you can read more about his take-aways in this blog post.
This week, Kelvin and Andy are discussing the latest News and Tools. They’re discussing the new Facebook updates including the addition of the ticker, what the introduction of the Kindle Fire will mean for Amazon and digital marketers, and a few books that Kelvin has on the top of his reading list.
We’re also looking for any of you, our fantastic listeners, who have found that listening to the podcast has had a great impact on your business or career. If this sounds like you, please get in touch with us!
This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People” was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.
In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Update on this company’s website. He’s discussing the initial effects, how his team tried to go about addressing the ramifications of the change, and their final conclusions.
In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing. Although humans are not generally very good at predicting the future, Kelvin is talking through four major ways that the world of Search will likely change over the next little while, and how this is going to effect the industry.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets. There are lots of recent tools which will make keyword research a lot simpler, and other tools which will make using spread sheets and Google Docs a lot more fun.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers. There are over 150 videos, ranging from ‘How-to’ to ‘Best Practice’ and lots of things in between.
If you’re keen to sign up, please listen to this episode or join the SiteVisibility LinkedIn group for more details.