Archive for the ‘Internet Marketing Podcast’ Category

Tool Takeaway Brighton SEO – Podcast Episode #186

Posted by in Internet Marketing Podcast on October 23rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.

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Resources:

Link Detective

Pinalytics

Change Detection 

Robotto

Analytics Dashboards

Social Crawlytics 

Questions & Answers – Podcast Episode #185

Posted by in Internet Marketing Podcast on October 16th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more.

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Resources:

IFTTT

Ping-o-matic

 

Content Marketing Tools – Podcast Episode #184

Posted by in Internet Marketing Podcast on October 9th, 2012 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right.

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Resources:

Ubersuggest.org

Social Crawlytics

Toluna

Quora

Followerwonk

Content Strategy Generator V2

Kindle Direct Publishing

Cloud:flood

Outbrain

Clockwork Pirate

Increasing Conversions – Podcast Episode #183

Posted by in Internet Marketing Podcast on October 2nd, 2012 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way.

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Resources:

37 Signals

Basecamp

Wish

Groupon

LateRooms

Qwertee

Amazon

Argos

MailChimp

BroadBand.co.uk

Wiggle

Content Marketing – Podcast Episode #182

Posted by in Internet Marketing Podcast on September 25th, 2012 1 Comment

Content Is King, but what else?

In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.

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Resources:

THEME at SiteVisibility

BrightonSEO

EdgeRank revisited: Interview with Chad Wittman – Podcast Episode #181

Posted by in Internet Marketing Podcast on September 19th, 2012 0 Comments

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered include defining EdgeRank, what factors determine the EdgeRank of brand pages, popular misconceptions of EdgeRank and more.

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Resources:

EdgeRank Checker

Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180

Posted by in Internet Marketing Podcast on September 6th, 2012 0 Comments

As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering.

In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing arena.

You’ll also discover why this is probably the very best time to get started with mobile advertising as well as getting the inside track on Google’s recommendations for a mobile-friendly website.

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Resources

Google Click To Call

Beginners Performance Display: How To Draw Hot Prospects Back To Your Site – Podcast Episode #179

Posted by in Internet Marketing Podcast on September 4th, 2012 0 Comments

If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.

Fortunately in today’s podcast Kelvin and Andy reveal a highly effective strategy for driving those hot prospects straight back to your site  as well as exposing your brand to a whole new world of potential new leads and customers.

In this episode you’ll learn about how to target “ready-to-buy” visitors, a range of strategies for controlling your costs and a few golden nuggets on how  actually set up your first campaign.

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Resources:

Google Content Network

DoubleClick

Google Ad Planner

Internet Advertising Bureau (IAB)

PPC For Beginners: How To Drive Instant Traffic Using Google Adwords – Podcast Episode #178

Posted by in Internet Marketing Podcast on August 30th, 2012 1 Comment

While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising.

Just a few of the topics covered include an explanation of the key terminology you’ll be faced with, how keyword selection for PPC differs from SEO, some key tips on getting the most valuable traffic without paying over the odds and an examination of some recent Google Adwords innovations for improving both your response rate and visitor satisfaction.

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Resources:

Google Adwords

Ad Sitelinks

Product Extension

Location Extension

 

Beginners Offsite SEO: Effective Post-Penguin Link Building Strategies – Podcast Episode #177

Posted by in Internet Marketing Podcast on August 28th, 2012 4 Comments

Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines.

This episode includes strategies and tools for analysing your links as well as mining new link-building opportunities. We take a closer look at some of the most effective link building strategies and offer advice on tracking the progress of your SEO efforts to ensure you’re investing your time wisely.

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Resources:

Majestic SEO

Open Site Explorer

Best Of The Web 

Yahoo Directory

Business.com

Advanced Web Ranking

Rank Checker For Firefox

Authority Labs

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