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Internet Marketing Podcast

The Future of Content Marketing – Podcast Episode #228

http://media1.wireworldmedia.co.uk/IM228-future-of-content-marketing.mp3 Podcast: Play in new window | Download This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content […]

The Perfect Customer Experience – Podcast Episode #227

http://media1.wireworldmedia.co.uk/IM227-perfect-customer-experience.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, […]

Building an Online Community – Podcast Episode #226

http://media1.wireworldmedia.co.uk/IM226-building-an-online-community.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the […]

Getting on TV News – Podcast Episode #225

http://media1.wireworldmedia.co.uk/IM225-getting-on-tv-news.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news. His talk will take you through […]

Easy Micro Payments – Podcast Episode #224

http://media1.wireworldmedia.co.uk/IM224-easy-micro-payments.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments. Michael tells us about the background of txtNation and shares insights into the field of mobile billing . He then discusses mobile payments, how they work, their benefits, their difficulties […]

Local Social Summit – Podcast Episode #223

http://media1.wireworldmedia.co.uk/IM223-local-social-summit.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. […]

Do You Need a Degree in Digital? – Asher Rospigliosi – Podcast Episode #222

http://media1.wireworldmedia.co.uk/IM222-do-you-need-a-degree-in-digital.mp3 Podcast: Play in new window | Download In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing […]

Effective Outreach – Podcast Episode #221

http://media1.wireworldmedia.co.uk/IM221-effective-outreach.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us […]

Competitive Research for Content Marketing – Podcast Episode #220

http://media1.wireworldmedia.co.uk/IM220-competitive-research.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how […]

Why are links so important – Podcast Episode #219

http://media1.wireworldmedia.co.uk/IM219-why-are-links-so-important.mp3 Podcast: Play in new window | Download In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, […]

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