In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered include defining EdgeRank, what factors determine the EdgeRank of brand pages, popular misconceptions of EdgeRank and more.
As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering.
In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing arena.
You’ll also discover why this is probably the very best time to get started with mobile advertising as well as getting the inside track on Google’s recommendations for a mobile-friendly website.
If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.
Fortunately in today’s podcast Kelvin and Andy reveal a highly effective strategy for driving those hot prospects straight back to your site as well as exposing your brand to a whole new world of potential new leads and customers.
In this episode you’ll learn about how to target “ready-to-buy” visitors, a range of strategies for controlling your costs and a few golden nuggets on how actually set up your first campaign.
While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising.
Just a few of the topics covered include an explanation of the key terminology you’ll be faced with, how keyword selection for PPC differs from SEO, some key tips on getting the most valuable traffic without paying over the odds and an examination of some recent Google Adwords innovations for improving both your response rate and visitor satisfaction.
Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines.
This episode includes strategies and tools for analysing your links as well as mining new link-building opportunities. We take a closer look at some of the most effective link building strategies and offer advice on tracking the progress of your SEO efforts to ensure you’re investing your time wisely.
In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO. Starting out with keyword strategies discover how to find the most appropriate keywords to target in the search engines together with Kelvin’s recommended keyword research tools.
Next we look at the technical considerations including how some website owners inadvertently block the search engines from indexing their sites and three localization strategies to maximize the chances of your site showing up for your specific audience.
Lastly we close with some content optimization tips including recommendations on Google-approved keyword placement and how to highlight the most important pages of your site to the search engines.
In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world. Topics covered include key differences between b2b and b2c markets, how to effectively use social media for b2b marketing, predictions about the future of b2b marketing online and a whole lot more.
This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!
We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.
They’re discussing what people working in the media, PR, and digital fields need to know about getting their content to the right audience. Through discussion of how to create content that’s engaging and shareable and then getting it to the right audience; admitting when a mistake has been made and fixing it; realising that corporations controlling their own reputations isn’t working; to Americans style start-up culture where a certain amount of failure is expected, they’re explaining the fundamentals of how the current media landscape can impact on managing the reputation of your company.
Brand Anarchy | Stephen Waddington & Steven Earl photo courtesy of Vikki Chowney