In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook.
Archive for the ‘Internet Marketing Podcast’ Category
In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions.
In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds.
In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets.
Sub-domains, Sub-folders, or Domains for International Sites and Other Questions – Podcast Episode #128
In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system.
This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment. Kelvin and Andy are going over the best ways to get statistics relevant to your campaigns; easy ways to find out how to get guest posting opportunities; which sites to use to find out contact information for people who need to reach; and how to outsource small jobs to small groups of people.
In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+. We’ve written about it on our blog, and there’s been a lot of buzz around it so the discussion this week is around how it will affect businesses, how the scarcity of invitations makes it a much more engaging product, and the strategy behind this new venture.
This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories. They’re talking about the future of PR, how Online PR and Search are coming together and how the SEO industry has changed the way the press releases are written.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners. This week, they’re tackling questions about how to best use URLs to your advantage and avoid duplicate content when you expand your business from one country to another where your sites will be in the same language; how to make the most out of a “Pay With a Tweet Campaign”; and the best way to identify niche keywords without alienating more mainstream visitors.
In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation. In this interview, they talk about where, exactly, the idea for Raven came from and how it got its name; the nature of SEO tools; and about data management and anonymity.