Archive for the ‘Internet Marketing Podcast’ Category

Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163

Posted by in Internet Marketing Podcast on March 27th, 2012 2 Comments

In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to understand online PR, and why it’s important, as well as how to properly pitch your stories to journalists, knowing what the bigger story is, and the challenging relationship between journalists and PRs. They’re also discussing the effect the introduction of the Facebook timeline will have on businesses.

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Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162

Posted by in Internet Marketing Podcast on March 15th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a special mobile track happening the second day of the conference, which is happening at the Birmingham NEC.

Kelvin and Paul are discussing the growth of mobile commerce, and how to get into it, as well as what to evaluate when considering your mobile audience, and whether apps are better then mobile sites, or if responsive website are better.

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Internet Retailing Expo, 21st-22nd March

Paul Skelton’s book “M-Commerce”

 

The Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161

Posted by in Internet Marketing Podcast on March 13th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things.

Danny will be speaking at SMX London, 15-16 May, 2012, and you can still register and make sure to enter this discount code for a 15% reduction in the cost of a ticket: SITEVISIBILITY012!
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Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

Posted by in Analytics, BrightonSEO, Internet Marketing Podcast on March 6th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues.

Dara Fitzgerald Advanced Google Analytics: Interview with Dara Fitzgerald   Podcast Episode #160

This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register!

Must Read Marketing Books with James Carson: Podcast Episode #159

Posted by in Internet Marketing Podcast on February 28th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books.
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What is Inbound Marketing with Brian Whalley – Podcast Episode #158

Posted by in Internet Marketing Podcast on February 21st, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads.

They’re also discussing Hubspot‘s new tool Marketing Grader, what to think about when designing your website and the metrics you should consider.
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Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157

Posted by in Internet Marketing Podcast on February 14th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards.

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Return Path

BrightonSEO Competition Announcement – Podcast Episode #156.5

Posted by in BrightonSEO, Internet Marketing Podcast on February 13th, 2012 0 Comments

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.

Workshops:
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Social Media for Events – Podcast Episode #156

Posted by in Internet Marketing Podcast on February 13th, 2012 0 Comments

In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media. They’re talking about the benefits of foursquare, and how to create a badge specifically for your event; Eventbrite which is a great site for organsing your ticketing, including different price brakets as well as waiting-lists; along with a few others like Grupio, Pathable, Lanyrd, and TweetWallPro.

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Beginner’s Guide to LinkedIn – Podcast Episode #155

Posted by in Internet Marketing Podcast on January 31st, 2012 0 Comments

Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.

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LinkedIn

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