Archive for the ‘Internet Marketing Podcast’ Category

Digital B2B Marketing Strategies: Interview With Joel Harrison – Podcast Episode #175

Posted by in Internet Marketing Podcast on August 21st, 2012 0 Comments

In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world. Topics covered include key differences between b2b and b2c markets, how to effectively use social media for b2b marketing, predictions about the future of b2b marketing online and a whole lot more.

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Resources:

Joel Harrison’s B2B Marketing

Silverpop

Marketo

How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174

Posted by in Analytics, Internet Marketing Podcast on July 17th, 2012 1 Comment

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!

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SEO for Business Using Google Local: Interview with David Mihm – Podcast Episode #173

Posted by in Internet Marketing Podcast on July 10th, 2012 4 Comments

We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.

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It’s (Brand) Anarchy! Interview with Stephen Waddington – Podcast Episode #172

Posted by in Internet Marketing Podcast on July 3rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.

They’re discussing what people working in the media, PR, and digital fields need to know about getting their content to the right audience. Through discussion of how to create content that’s engaging and shareable and then getting it to the right audience; admitting when a mistake has been made and fixing it; realising that corporations controlling their own reputations isn’t working; to Americans style start-up culture where a certain amount of failure is expected, they’re explaining the fundamentals of how the current media landscape can impact on managing the reputation of your company.

brand anarchy2 Its (Brand) Anarchy! Interview with Stephen Waddington   Podcast Episode #172

Brand Anarchy | Stephen Waddington & Steven Earl
photo courtesy of Vikki Chowney


Brand Anarchy
Business of Influence by Philip Sheldrake
Cluetrain Manifesto

Could you be a Solopreneur? Interview with Rob Walling: Podcast Episode #171

Posted by in Internet Marketing Podcast on June 26th, 2012 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.

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What to Do When Google Adwords Returns No Results, and Other Questions: Podcast Episode #170

Posted by in Internet Marketing Podcast on June 19th, 2012 0 Comments

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.

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Making the Most of Seasonal Events: Podcast Episode #169

Posted by in Internet Marketing Podcast on June 12th, 2012 0 Comments

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an SEO campaign for a seasonal event that might affect your business. The Queen’s Jubilee is a good example of a seasonal event, much like Christmas or Valentine’s Day. So when so you start preparing an SEO campaign so that you are atop keyword rankings when your business needs it the most? How do you manage lead times or delivery times? These are the questions being tackled in this episode.

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Actionable Insights from Google Analytics – Podcast Episode #168

Posted by in Internet Marketing Podcast on May 22nd, 2012 2 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.

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The Best of BrightonSEO – Podcast Episode #167

Posted by in Internet Marketing Podcast on May 15th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how people use the internet, microformats and schema.org, the importance of authors to content and how to use online PR most effectively were also some of the topics discussed at the April event.

IMG 2122 compressed The Best of BrightonSEO   Podcast Episode #167

You can read more about BrightonSEO on our blog, and you can watch our top five BrightonSEO videos as well.

If you’d like to attend the next one, you can join the mailing list so you don’t miss any announcements.

International SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166

Posted by in International SEO, Internet Marketing Podcast on May 8th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.

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