In this webinar presentation, Kelvin introduces the basics of search by answering seven commonly asked questions. He’s discussing which tactics work, how long SEO takes, what your budget should be used for, how accurate forecasts and predictions are, and whether linkbuilding is dead.
Archive for the ‘Screencasts & Presentations’ Category
We held our annual Search Innovation Seminar at Daytona Sandown Park on 22nd June, and we wanted to share the presentations. It was a fantastic time with informative presentations, great questions from our audience, and lots of knowledge sharing.
Although the weather wasn’t great, the day certainly was!
In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline.
While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is discussing the benefits he sees from using call tracking and gives a demonstration.
If you any questions about the benefits of any of these methods, or want to learn more about Call Beacon, our lead tracking solution, please get in touch.
You can watch the webinar here:
Slides can be accessed here:
If you’ve got any comments or questions, the conversation continues in our LinkedIn Group.
We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.
You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!
What Will Google do Next?
In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “Brighton estate agents”. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.
In this webinar, Graeme and Jo are discussing how to incorporate social media into your current marketing, the importance of using it properly, what makes social media different, benefits of using Social Media and
which platforms you should be using.
Watch here on Youtube:
Watch here on Slideshare
Our Digital Insights Manager, Graeme, recently gave this presentation at the 2012 Travel Technology Show. The presentation is a best practice for growing your online business, increasing the reach of your brand and re-thinking the way you design your website for foreign markets.
To discuss anything in the presentation, don’t hesitate to get in touch!
In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.
In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.
In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.