Archive for the ‘Screencasts & Presentations’ Category

Using RSS Directories as a Way of Obtaining Links

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 21st, 2011 3 Comments

Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.

feed plex
brit blog
best of the web blogs
top rank blog

Directory Submissions

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 14th, 2011 1 Comment

In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.

yahoo directory
open directory project
business directory
link centre

Linkbuilding through Blogger Outreach

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 7th, 2011 0 Comments

In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.

Google Blog Search

How to Optimise your Title Tags

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 31st, 2011 1 Comment

In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.

Techcrawl Part 2

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 24th, 2011 0 Comments

In this screencast Kelvin concludes his basic onsite technical checklist

selfseo
web confs
copyscape
xml sitemaps

Techcrawl: Part 1

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 17th, 2011 0 Comments

With any technical onsite optimisation, there are always a number of common issues that sites run into and in this screencast, Kelvin takes you through the process of dealing with these problems.

webconfs SEO tools
rank webmaster tools

Link Anchor Text: Understanding its impact on search engines

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 3rd, 2011 1 Comment

In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.



open site explorer

How to use Blekko

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 26th, 2011 2 Comments

In this screencast, Kelvin is talking about Blekko, a search engine that has actively embraced and engaged with the search marketing community, and can therefore be extremely useful for SEO.



blekko

Video Hosting

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 19th, 2011 0 Comments

In this screencast Kelvin talks about video hosting and takes you through some of the video hosting sites that are out there.



vimeo
flowplayer
brightcove
vzaar

Creating Your First Audio Podcast

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 12th, 2011 0 Comments

In this screencast Kelvin explains how to go about creating your first audio podcast.



rogueamoeba
audacity
audioboo

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