Screencasts & Presentations

Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003. Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which […]

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses. Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs […]

Delight in the Digital World: Why Settle for Customer Satisfaction – Rae Lovejoy @dweezil1968 #brightonseo

A Senior Digital Account Manager at iCrossing, Rae Lovejoy has over twenty years of experience in media sales and marketing, and five years in digital marketing. Rather impressively, she has raised over thirty thousand pounds for the NSPCC through social media activity. Her talk was all about client retention and relationships, and about how to […]

Brighton SEO – How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Sam Crocker is SEO Associate Director at OMD UK, and has been building a team of good SEOs there, in order to provide integrated online marketing strategies. He participated in a panel discussion at Brighton SEO in April, titled ‘Is SEO Doomed?’, and revealed that he sees himself as “an online marketer who currently is […]

Brighton SEO – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse – @malcolmcoles #brightonseo

Malcolm Coles is Director at Digital Sparkle, and is a London-based SEO consultant and strategist working with a variety of businesses and organisations. In this presentation Malcolm Coles showed us how duplicate content can actually be a great asset for a website, showing us how images of Pippa Middleton could win thousands of page views […]

Driving SEO with PPC – Kane Bartlett #brightonseo

Kane Bartlett is the Senior PPC Manager at GO Optimisation and has a wealth of experience managing high profile PPC accounts. With this knowledge of big name brands, his talk on “Driving SEO with PPC” is bound to offer us some great insights. In this quick-fire presentation the main question asked was “If we spend […]

Brighton SEO – My Hack Day Addiction – Dom Hodgson (@thehodge) #brightonseo

Dom Hodgson has given his job title as ‘Head of Stupid Projects’ at Pizza Powered, which is an agency comprised of five diverse developers, designers and SEO experts. He is also the organiser of the Think Visibility conference, a northerner and a hack day addict. Many people have misconceptions about what exactly hack days are, […]

Brighton SEO – James Bond: Architecture Critic – Toby Barnes (@tobybarnes) #brightonseo

Toby Barnes is Principle at Mudlark Production Company, and has been working in digital since 1995, in publishing, production and development. He is Executive Producer on Chromaroma, Mudlark’s self-published online multiplayer game. His talk was all about modernism, how we have lost confidence in the future and brutalist architecture. As @jasonwoolley put it on twitter, […]

Brighton SEO – What Can Social Learn from Mad Men? Roger Warner @RogerWarner #BrightonSEO

Roger Warner is the founder of Content and Motion, an online communications agency based in Lewes, East Sussex. Apparently he wears blue blazers on Mondays, Wednesdays and Fridays – Today being Friday I am excited about this blazer and I’m hoping for the whole hog. Blue blazer, hair slicked back, pretty girl on his arm, […]

Links – SEO Value vs Client Expectations vs Cost – Neil Walker (@TheUKSEO) #brightonseo

Neil Walker Online Marketer, SEO, speaker, rapper :), data miner, domainer, analytics connoisseur, link building veteran a man with many strings to his SEO-bow. BrightonSEO an excellent opportunity to gather SEO talent and allow experts to converse one anothers experiences, almost a nirvana for SEOness The two were just made to be together and that […]

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