Archive for the ‘Screencasts & Presentations’ Category

Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.

207685396 aae383d4d7 Market Research: Informing SEO and Link Development   Rosie Freshwater #brightonseo

Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Delight in the Digital World: Why Settle for Customer Satisfaction – Rae Lovejoy @dweezil1968 #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

A Senior Digital Account Manager at iCrossing, Rae Lovejoy has over twenty years of experience in media sales and marketing, and five years in digital marketing. Rather impressively, she has raised over thirty thousand pounds for the NSPCC through social media activity.

Her talk was all about client retention and relationships, and about how to ensure your clients are not only satisfied, but delighted! She touched on the difficulties many encounter in explaining complex services, strategies and deliverables, as well as how to monitor and improve client relationships.

Brighton SEO – How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Sam Crocker is SEO Associate Director at OMD UK, and has been building a team of good SEOs there, in order to provide integrated online marketing strategies. He participated in a panel discussion at Brighton SEO in April, titled ‘Is SEO Doomed?’, and revealed that he sees himself as “an online marketer who currently is employed in SEO”.

498549076 8802bf0296 Brighton SEO   How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Today’s presentation was a crash course on how to position SEO in pitches, and the key elements of developing a successful pitch. He’s had a great track record with proposals, so we were all eager to hear what he had to say.

Sam Crocker on Pitching SEO by djbarker

Photo used courtesy of @randomduck on Flickr

Brighton SEO – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse – @malcolmcoles #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Malcolm Coles is Director at Digital Sparkle, and is a London-based SEO consultant and strategist working with a variety of businesses and organisations.

In this presentation Malcolm Coles showed us how duplicate content can actually be a great asset for a website, showing us how images of Pippa Middleton could win thousands of page views and links. You can view the presentation on his blog.

Driving SEO with PPC – Kane Bartlett #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Kane Bartlett is the Senior PPC Manager at GO Optimisation and has a wealth of experience managing high profile PPC accounts. With this knowledge of big name brands, his talk on “Driving SEO with PPC” is bound to offer us some great insights.

In this quick-fire presentation the main question asked was “If we spend more on PPC will organic traffic see any lift?” Although PPC has no influence on organic search rankings the answer to this question seems to be yes. Both for high and low value products the non-branded keyword search traffic experienced uplifts as did brand searches. This uplift generated an increase within; new visitors, bookings/sales and the average order value.

So it’s clear that PPC can affect SEO but why? This comes back to how conversions are attributed to SEO and PPC. Those typing in non-branded terms may click on a PPC ad, go off to do more research and then convert through the organic results on branded terms. This is why both branded and non-branded terms see uplift.

Therefore, if there is more interaction between the PPC and SEO departments then benefits can be seen for both. The departments should be working together to create a complete package that will pay dividends throughout the whole project.

Brighton SEO – My Hack Day Addiction – Dom Hodgson (@thehodge) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dom Hodgson has given his job title as ‘Head of Stupid Projects’ at Pizza Powered, which is an agency comprised of five diverse developers, designers and SEO experts. He is also the organiser of the Think Visibility conference, a northerner and a hack day addict.

2150948508 952e86b81e Brighton SEO   My Hack Day Addiction – Dom Hodgson (@thehodge) #brightonseo

Many people have misconceptions about what exactly hack days are, and tend to think of a group of people getting together and hacking the web. Dom quickly dispelled these theories, describing them as a group of designers, developers ect meeting and creating ‘cool s***’ overnight. During his presentation he told us about many of the Hack Days he has attended, why he loves them so much and why we should all be doing them. He even gave us some tips on how we could win.

Photo used courtesy of @Seth. W on Flickr

Brighton SEO – James Bond: Architecture Critic – Toby Barnes (@tobybarnes) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Toby Barnes is Principle at Mudlark Production Company, and has been working in digital since 1995, in publishing, production and development. He is Executive Producer on Chromaroma, Mudlark’s self-published online multiplayer game.

4845910377 2ec38121b3 Brighton SEO   James Bond: Architecture Critic – Toby Barnes (@tobybarnes) #brightonseo

His talk was all about modernism, how we have lost confidence in the future and brutalist architecture. As @jasonwoolley put it on twitter, it was “Funny, entertaining and uplifting… You just had to be there.”

Photo used courtesy of @Dave McLear on Flickr

Brighton SEO – What Can Social Learn from Mad Men? Roger Warner @RogerWarner #BrightonSEO

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Roger Warner is the founder of Content and Motion, an online communications agency based in Lewes, East Sussex. Apparently he wears blue blazers on Mondays, Wednesdays and Fridays – Today being Friday I am excited about this blazer and I’m hoping for the whole hog. Blue blazer, hair slicked back, pretty girl on his arm, doing Don Draper proud. Let’s see what he has to say about what social can learn from Mad Men…

Read on

Links – SEO Value vs Client Expectations vs Cost – Neil Walker (@TheUKSEO) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Neil Walker Online Marketer, SEO, speaker, rapper :), data miner, domainer, analytics connoisseur, link building veteran a man with many strings to his SEO-bow.

0902 4428 reasonably small1 Links – SEO Value vs Client Expectations vs Cost   Neil Walker (@TheUKSEO) #brightonseo

BrightonSEO an excellent opportunity to gather SEO talent and allow experts to converse one anothers experiences, almost a nirvana for SEOness

The two were just made to be together and that is why today Neil Walker is Discussing SEO value vs Client expecation vs Cost.

Founding Just Search Ltd in 2003 to which he was the first technical person in the company of 4, which is know a Global Online Marketing company. By 2004 Just Search Ltd had succesfully acheived top three status for the Search terms of SEO, Search Engine Optimisation, Internet Marketing among other phrases.

Read on

?>