Screencasts & Presentations

Choosing and Implementing Friendly URLs for Ecommerce – Erika Ungar (@erikau) #brightonseo

Erika Ungar is an SEO & Usability Specialist at Boux Avenue, a new multi-channel lingerie brand from Dragons’ Den’s Theo Paphitis. She’s been working in Search since 2008. In this presentation, Erika shares her experiences of working with web developers to create user-friendly URLs for a dynamic eCommerce platform.

Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People – James Carson (@mrjamescarson) #brightonseo

James Carson is Head of Search Marketing at Bauer Media, and his presentation was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to. Dr Social Love: Or How I Learned to Stop […]

John Mcelborough – Building a Private Blog Network @johnmcelborough #brightonseo

John Mcelborough runs his own consultancy business, IOptimal, working as an SEO consultant and affiliate marketer, priding himself on this “hands-on” approach. He also runs a number of his own web projects and blogs from his own website. John talked about Blog Networks and how effective they are as an SEO Strategy. He discussed the […]

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