Screencasts & Presentations
Erika Ungar is an SEO & Usability Specialist at Boux Avenue, a new multi-channel lingerie brand from Dragons’ Den’s Theo Paphitis. She’s been working in Search since 2008. In this presentation, Erika shares her experiences of working with web developers to create user-friendly URLs for a dynamic eCommerce platform.
James Carson is Head of Search Marketing at Bauer Media, and his presentation was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to. Dr Social Love: Or How I Learned to Stop […]
In this presentation Dave Peiris aka Shark SEO spoke about attracting links by creating useful content. He spoke about using webaps such as hackerbuddy, and how they can be useful as part of your SEO strategy. Two of the best reasons that Dave gave for using them were that they can give strong links and […]
John Mcelborough runs his own consultancy business, IOptimal, working as an SEO consultant and affiliate marketer, priding himself on this “hands-on” approach. He also runs a number of his own web projects and blogs from his own website. John talked about Blog Networks and how effective they are as an SEO Strategy. He discussed the […]
Jonny Stewart is Head of Search & Social Media at The Review Centre, and has been working in search for over seven years. He spoke first at BrightonSEO, with a presentation all about the Google Panda update, something which his followers on twitter will know is close to his heart.
I’m very chuffed to be speaking at the upcoming a4uexpo in London on the 18th – 19th October 2011, as this event is aimed at the affiliate industry and has some of the best speakers in search. By some Jedi mind trick I’ve managed to convince them to let me to speak on two sessions. […]
In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to. google blog search yahoo pipes feed my inbox
In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
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In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.