Archive for the ‘Screencasts & Presentations’ Category

Choosing and Implementing Friendly URLs for Ecommerce – Erika Ungar (@erikau) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Erika Ungar is an SEO & Usability Specialist at Boux Avenue, a new multi-channel lingerie brand from Dragons’ Den’s Theo Paphitis. She’s been working in Search since 2008.

In this presentation, Erika shares her experiences of working with web developers to create user-friendly URLs for a dynamic eCommerce platform.

Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People – James Carson (@mrjamescarson) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 1 Comment

James Carson is Head of Search Marketing at Bauer Media, and his presentation was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.

1872861512 f9436876f1 Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People   James Carson (@mrjamescarson) #brightonseo


Dr Social Love: Or How I Learned to Stop… by mrjamescarson

Photo used courtesy of @tnarik on Flickr

Attracting Links – Dave Peiris (@sharkseo) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

In this presentation Dave Peiris aka Shark SEO spoke about attracting links by creating useful content.

134610871 a3ad9262b7 Attracting Links   Dave Peiris (@sharkseo) #brightonseo

He spoke about using webaps such as hackerbuddy, and how they can be useful as part of your SEO strategy. Two of the best reasons that Dave gave for using them were that they can give strong links and the fact that they are great for branding. The others can be seen in the video. Read on

John Mcelborough – Building a Private Blog Network @johnmcelborough #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 2 Comments

John Mcelborough runs his own consultancy business, IOptimal, working as an SEO consultant and affiliate marketer, priding himself on this “hands-on” approach. He also runs a number of his own web projects and blogs from his own website.

John talked about Blog Networks and how effective they are as an SEO Strategy. He discussed the practical and technical difficulties of creating a blog network for linkbuilding purposes, a network of sites used to link back to other sites in order to get more links. Read on

Google’s Panda – A Case Study – Jonny Stewart ( @jonaths ) #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 2 Comments

Jonny Stewart is Head of Search & Social Media at The Review Centre, and has been working in search for over seven years. He spoke first at BrightonSEO, with a presentation all about the Google Panda update, something which his followers on twitter will know is close to his heart.

3304093330 c7a69ae3c5 Google’s Panda – A Case Study – Jonny Stewart ( @jonaths ) #brightonseo

Read on

See Kelvin Speak at A4UExpo in London, 18th – 19th October 2011

Posted by in Screencasts & Presentations on September 7th, 2011 0 Comments

I’m very chuffed to be speaking at the upcoming a4uexpo in London on the 18th – 19th October 2011, as this event is aimed at the affiliate industry and has some of the best speakers in search. By some Jedi mind trick I’ve managed to convince them to let me to speak on two sessions.

speaking See Kelvin Speak at A4UExpo in London, 18th – 19th October 2011

I’m opening the first day with a session titled The Science of Influence & Engagement and here’s the session synopsis: the business of affiliate marketing would be a bunch easier if we better understood how people think. The good news is scientists have been studying influence and engagement for decades.

This session will cover how the science of psychology, behavioural economics and game theory can help us market our products and services with more success. If you need to influence or persuade somebody to do something then this is the session for you.

I’m going to be talking about tricks our minds plays on us AKA ‘cognitive biases’ and what marketers can do to take advantage of this. I was involved in helping select the speakers for this session and I’m hugely chuffed to be sharing the stage with two of the brightest minds in the industry, Will Critchlow from Distilled and Stephen Pavlovich from Conversion Factory.

The second panel is Internet Sleuthing: Gathering the Intelligence Required to Beat the Competition with Sam Crocker from OMD and David Sottimano from Distilled. What will we be talking about? Knowing your competitors’ plans and their areas of past success are essential insights for any brand, affiliate, or webmaster. Identifying how to compete in the SERPs for a given product or vertical is essential and while no two are identical, having the right tools can help ensure success irrespective of the competitive landscape.

As such, we will provide the industrial grade tools and techniques required for finding what will work in your particular niche. This panel is dedicated to exploring the latest and greatest in techniques for finding out valuable competitor insights and learning the things that your competitors don’t want you to know. The final step will be to take webmasters through how to ensure their data is well protected and how to throw competitors off the scent.

I’m really looking forward to this one. Sam and David always bring their A-game to presentations and I’m going to do my best to knock it out of the park.

If these sessions, plus two days of talks on all areas of digital marketing, sounds up your street you can get your hands on tickets here. Plus, as a special treat to you a 10% discount can be used to make an already great value ticket a bargain. The code is SPEAK10%

Hope to see you there.

Getting Links from Guest Posts

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 5th, 2011 2 Comments

In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.

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Top Tips for Optimising your Facebook Page

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 29th, 2011 2 Comments

In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.

20 Words to Avoid in Your Email Marketing

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 22nd, 2011 1 Comment

In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.

Elance: The ‘Ebay’ of Outsourcing

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 15th, 2011 0 Comments

In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.


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