Screencasts & Presentations

Setting Up Google Local Business Listings

In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you need to pick specific keywords and the importance of ensuring the you change your marker if Google listed it incorrectly. As Google is increasingly using […]

PPC Quality Score

In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why you’re better than your competors, and how to harness the power of your USP. Additionally, he’s explaining why you need to include a call to […]

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