In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on one page, making it simpler for search engines to find the correct page, how to maximise your link equity, and how to deal with the two URLs for your site.
In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics to track the success of your campaign, Twitter’s automated functions, as well as advice for how to pick the best template and what kind of content is best.
MailChimp
Other recommended email marketing tools & suppliers:
http://www.pure360.com/
http://aweber.com/
http://www.streamsend.com/
http://www.infusionsoft.com/
In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why you’re better than your competors, and how to harness the power of your USP. Additionally, he’s explaining why you need to include a call to action and how prices can help or hinder your CTR.
In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if you’re not familiar with how to do this and usually leave it up to the more technical people, you’ll be able to take something away.
Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented for you and your clients? Search results are no longer simple text based listings, so it’s important to know how to use relevant micro-formats like rich snippets in order to improve your click through rates.
In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about how to use psychology in search, so keep checking back for the others.
In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how the words you choose affect decision making.
You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it on the blog before. It’s important and something we all understand.
In this presentation originally delivered at SMX London 2011 and goes into detail of how link building may be affected.
As with all of my presentations I’ll be working it into future podcast episode so you should sign up for them.
I was fortunate enough to be asked by the lovely chaps at SMX London to talk on their session Link Alchemy: Creative Ways Of Conjuring SEO Gold – In the talk I wanted to try and encourage people to look out side the walls of search to come up with better link building ideas.
Below are my slides and in a few weeks there will be an audio podcast version as well. So stay tuned for that.
In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a good meta description, you’ll likely increase your conversion, so we’re sharing some useful tips for writing great ones. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
