Archive for the ‘Screencasts & Presentations’ Category

Domains vs. Sub Domains vs. Sub Folders

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 8th, 2011 1 Comment

In this short screencast, Kelvin’s using a flow chart to show you which of these three options is best for your site.


The Flow Chart

Setting Up Google Local Business Listings

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 1st, 2011 0 Comments

In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you need to pick specific keywords and the importance of ensuring the you change your marker if Google listed it incorrectly. As Google is increasingly using these listings in their rankings, the more information you have the better.


Finding Your Niche

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on July 25th, 2011 0 Comments

In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use for narrowing your keywords and how to form a strategy. You might want a piece of paper and a cup of tea are recommended for this one!


Google Keyword Tool
Amazon

What Does Canonicalization Mean & Why Does it Matter?

Posted by in Screencasts & Presentations on July 18th, 2011 0 Comments

In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on one page, making it simpler for search engines to find the correct page, how to maximise your link equity, and how to deal with the two URLs for your site.


Beginners Guide to MailChimp

Posted by in Screencasts & Presentations on July 11th, 2011 0 Comments

In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics to track the success of your campaign, Twitter’s automated functions, as well as advice for how to pick the best template and what kind of content is best.


MailChimp
Other recommended email marketing tools & suppliers:
http://www.pure360.com/
http://aweber.com/
http://www.streamsend.com/
http://www.infusionsoft.com/

PPC Quality Score

Posted by in Screencasts & Presentations on June 28th, 2011 0 Comments

In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why you’re better than your competors, and how to harness the power of your USP. Additionally, he’s explaining why you need to include a call to action and how prices can help or hinder your CTR.


How To Set Up 301 Redirects

Posted by in Screencasts & Presentations on June 20th, 2011 0 Comments

In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if you’re not familiar with how to do this and usually leave it up to the more technical people, you’ll be able to take something away.


The Importance of Micro-formats and Rich Snippets

Posted by in Screencasts & Presentations on June 13th, 2011 1 Comment

Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented for you and your clients? Search results are no longer simple text based listings, so it’s important to know how to use relevant micro-formats like rich snippets in order to improve your click through rates.


Do You Know Why False Consensus Matters To You?

Posted by in Screencasts & Presentations on May 30th, 2011 2 Comments

In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about how to use psychology in search, so keep checking back for the others.

Subliminal Messages Really Do Work

Posted by in Screencasts & Presentations on May 23rd, 2011 0 Comments

In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how the words you choose affect decision making.

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