Screencasts & Presentations
You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it on the blog before. It’s important and something we all understand. In this presentation originally delivered at SMX London 2011 and goes into detail of […]
I was fortunate enough to be asked by the lovely chaps at SMX London to talk on their session Link Alchemy: Creative Ways Of Conjuring SEO Gold – In the talk I wanted to try and encourage people to look out side the walls of search to come up with better link building ideas. Below […]
In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a good meta description, you’ll likely increase your conversion, so we’re sharing some useful tips for writing great ones. As this is one of the videos […]
In this screencast, we’re taking you through basic video SEO strategies. Video SEO is growing and changing rapidly and one challenge for video SEO is whether or not to syndicate the content on other sites like YouTube or host it on your own site. Kelvin is taking you through some useful tools that will help […]
In this screencast, Mike Berry talks about the future of Marketing Departments.
In this screencast, we are talking about the advantages of cooperation with your competition. Explaining Game Theory, Kelvin is talking about how to work with your competitors in order to increase your links and how effective they are. As this is one of the videos we originally recorded for the Premium podcast, this video might […]
As you might have guessed from the title, this is more of a theory based screencast. Kelvin is talking about social identity theory and how you can use it in order to understand social media, and the best ways to design campaigns so that they have maximum impact.
In this screencast, Kelvin’s talking about how to come up with ideas for keywords and he takes you through how to use Google Analytics data in order to figure out which keywords are already bringing you traffic. As this is one of the videos we originally recorded for the Premium podcast, this video might reference […]
In this screencast, Kelvin is talking about Seth Godin’s newest book, Linchpin. Linchpin on Amazon
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This screencast tells you about a handful of different ways to reduce negative search results about your business. We go through how use unofficial but positive sites to your advantage, how to implement a social media strategy, and how to use other credible content in order to see positive articles rank higher.