Archive for the ‘Screencasts & Presentations’ Category

SEO Tactics Off Limits After the ASA Changes… #smx

Posted by in Screencasts & Presentations on May 17th, 2011 1 Comment

You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it on the blog before. It’s important and something we all understand.

In this presentation originally delivered at SMX London 2011 and goes into detail of how link building may be affected.

As with all of my presentations I’ll be working it into future podcast episode so you should sign up for them.

Breaking Out of the Link Building Echo Chamber #SMX London 2011

Posted by in Screencasts & Presentations on May 16th, 2011 0 Comments

I was fortunate enough to be asked by the lovely chaps at SMX London to talk on their session Link Alchemy: Creative Ways Of Conjuring SEO Gold – In the talk I wanted to try and encourage people to look out side the walls of search to come up with better link building ideas.

Below are my slides and in a few weeks there will be an audio podcast version as well. So stay tuned for that.

Breaking Out of the Link Building Echo Chamber #SMX London Link Alchemy: Creative Ways Of Conjuring SEO Gold

View more presentations from Kelvin Newman.

How to Write Excellent Meta Descriptions

Posted by in Screencasts & Presentations on May 9th, 2011 3 Comments

In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a good meta description, you’ll likely increase your conversion, so we’re sharing some useful tips for writing great ones. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.

An Introduction to Basic Video SEO

Posted by in Screencasts & Presentations on May 6th, 2011 4 Comments

In this screencast, we’re taking you through basic video SEO strategies. Video SEO is growing and changing rapidly and one challenge for video SEO is whether or not to syndicate the content on other sites like YouTube or host it on your own site. Kelvin is taking you through some useful tools that will help you manage your content. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.

ReelSEO
YouTube
TubeMogul
Flow Player

What Has Digital Done to Marketing Departments?

Posted by in Screencasts & Presentations on May 2nd, 2011 0 Comments

In this screencast, Mike Berry talks about the future of Marketing Departments.

In Link Building The Winner Doesn’t Take All

Posted by in Screencasts & Presentations on April 29th, 2011 0 Comments

In this screencast, we are talking about the advantages of cooperation with your competition. Explaining Game Theory, Kelvin is talking about how to work with your competitors in order to increase your links and how effective they are. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.

Social Identity Theory & Social Media

Posted by in Screencasts & Presentations on April 25th, 2011 0 Comments

As you might have guessed from the title, this is more of a theory based screencast. Kelvin is talking about social identity theory and how you can use it in order to understand social media, and the best ways to design campaigns so that they have maximum impact.

How to Brainstorm Great SEO Keyword Ideas

Posted by in Screencasts & Presentations on April 22nd, 2011 0 Comments

In this screencast, Kelvin’s talking about how to come up with ideas for keywords and he takes you through how to use Google Analytics data in order to figure out which keywords are already bringing you traffic. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.

Linchpin by Seth Godin: Book Review

Posted by in Screencasts & Presentations on April 18th, 2011 0 Comments

In this screencast, Kelvin is talking about Seth Godin’s newest book, Linchpin.

Linchpin on Amazon

Get Rid Of Negative Results About Your Company On Google

Posted by in Screencasts & Presentations on April 15th, 2011 2 Comments

This screencast tells you about a handful of different ways to reduce negative search results about your business. We go through how use unofficial but positive sites to your advantage, how to implement a social media strategy, and how to use other credible content in order to see positive articles rank higher.

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