Archive for the ‘Screencasts & Presentations’ Category

How To Monitor Yahoo Answers For Social Media Interaction Opportunities

Posted by in Screencasts & Presentations on April 11th, 2011 1 Comment

In this screencast we’re talking about the advantages of using and ways to monitor Yahoo! Answers in order to increase the number of opportunities you have to deal with your customers. Kelvin also explains how to set up alerts and how to create automatic emails when you are mentioned.

Yahoo! Answers
Feed My Inbox

Top Five Twitter Tools You Need To Use Right Now

Posted by in Screencasts & Presentations on April 8th, 2011 2 Comments

In this screencast, we’re talking about five Twitter tools that help you manage your feeds and update multiple networks, schedule tweets, advertise, and one that acts like a directory.

Hellotxt.com
Grouptweet.com
Wefollow.com
Twuffer.com
be-a-magpie.com

Getting Links From Where You’re Mentioned

Posted by in Screencasts & Presentations on April 4th, 2011 0 Comments

This screencast is relatively quick: Kelvin takes you through how to go about link building by encouraging the people who already mention you to link to you. We’re also talk about the way to find out who links to you so that you know who to contact.

Yahoo.com

Brighton SEO – Day-to-Day SEO for Content Producers – Malcolm Coles ( @malcolmcoles ) #brightonseo

Posted by in Screencasts & Presentations, Search Marketing (SEO) on April 1st, 2011 0 Comments

So we’re here at the Brighton SEO event and Malcolm Coles, Director at Digital Sparkle has just taken the stage to talk about Karen Gillan’s underwear (better known as Doctor Who’s assistant Amy Pond). So this should be interesting…

Oh. Turns out it’s not so much about her underwear as how content creators can integrate SEO into their everyday workflow. We’re promised a look at how to embed SEO best practice with writers and what free tools are available to use…and naked celebs, hurrah!

Read on

A Few Favourite Free Marketing Tools

Posted by in Screencasts & Presentations on April 1st, 2011 0 Comments

In this screencast, we’re talking about five great free internet marketing tools. Kelvin takes you through BBPress, Dropbox, Jing, Facebook Advertising, and WebsiteGrader.

BBPress.com
Dropbox.com
Jing.com
Facebook Advertising
WebsiteGrader.com

Using Venn Diagrams to Visualise Backlink Overlap

Posted by in Screencasts & Presentations on March 28th, 2011 0 Comments

Link building can sometimes be a challenge, especially when you have to consider not only your strategy but also what your competitors are doing. In this screencast, Kelvin takes you through how visualising the data might help make things more clear. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.

OpenSiteExplorer.com

How to Get Compelling Images For Your Website

Posted by in Screencasts & Presentations on March 25th, 2011 1 Comment

As more and more people publish content on a daily basis, you need to make your content stand out. One way to do this is by using images. Many people are hesitant to include content for a number of reasons, and in this screencast, we take you through a number of resources for easily finding images which will suit your content.

Tweetmeme.com
Digg.com
Google Analytics
OpenSiteExplorer

Clever Tricks You Can Do With Google Alerts

Posted by in Screencasts & Presentations on March 18th, 2011 3 Comments

In this screencast, we talk about different way to use the really powerful tool Google Alerts. There are a lot of uses for Google Alerts, like monitoring when your site is mentioned, seeing if you’ve been hacked, seeing who links to you, see when new pages are being indexed and using it to automatically seed content to your Twitter feed.

Google Alerts

Getting Content Indexed By Google Quickly

Posted by in Screencasts & Presentations on March 14th, 2011 5 Comments

In this screencast, we talk about three quick and easy ways you can get content indexed quicker by Google. Kelvin takes you through how to use Ping-O-Matic to ping multiple services and search engines with updates about your content; how to use Twitter to speed up the process by bringing focus to your site; and by pinging search engines, which is particularly useful if you have an XML sitemap.

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