We love Econsultancy, we’ve compiled ten greatest blog posts of theirs. But at the moment, with just five seconds work, you can get a do-follow link from their home page.
Want to know how? Read on.
It’s been a little while since we last did one of our top 10 best posts from one of our favourite bloggers, but we’re back and this time it’s Chris Garrett’s turn.
There’s thousands of bloggers blogging about blogging and I can be honest and say most of them are a complete waste of bits and bytes. And of the few that are any good like Darren Rowse and Brian Clark aren’t based here in the UK so have a slightly different out look on things. Though not a native brit being based over here certainly adds to the appeal of Chris’s writing.
If you’re not already one of Chris’s twenty thousand subscribers here are, in our opinion, his ten best posts.
In the world of ecommerce if you’re not taking advantage of Google Product Feeds/Base then you’re missing a huge trick.
I know lot of companies who should have experimented haven’t because of the perceived complexity of the system. I know that I was put off initially.
But it’s not that bad, in fact we’ve even put together a beginner’s guide to break you in gently.
SEO can be complicated to understand but it’s sometimes easier to understand with metaphors. Here’s a few of my favs
When it comes to keyword research it’s easy to fall back on the usual suspects you trust and use most frequently. On this front I’m a Google fan boy, and use a mixture of the adwords tool and Google Insights for search.
But the last week I’ve forced myself out of my comfort zone and looked at a few other different and interesting options which I thought I’d share with you all.
Read on
We’ve had a few months now with new rel canonical tag from Google. We’ve carried out some experiments internally and have read the experiences other SEO’s. In that research it’s become apparent just what an SEO godsend it is for anyone working on an e-commerce site.
Is it the magic pill? Image Credit DraconianRain
You’ve probably already heard about the tag that helps you explain to search engines where you have duplication issues which you are aware of but don’t want to solve with a 301 redirect. What you might not have realised is just how versatile a tool it is.
We’ve got seven ways we thought it would be useful to anyone managing an online retail website but if you can think of any more do let us know in the comments.
Everyone loves a good list, and I’m no different. Recently I was compiling a list of UK search marketing types for a colleague to keep track of. In the process I realised that as far as I was aware there was no list of the most influential people in the UK search marketing industry, so quickly the original project morphed into the list below.
And before you start reading, this is just one man’s opinion. There is a huge likelihood you’ll disagree with the order, and an even greater chance that I have made a few glaring omissions. If you can think of any, do let me know in the comments and I’ll make the additions.
If you want to quickly follow all the people from the list (who have twitter accounts) you can here.
So without further ado, here’s the list in reverse order.
No matter how often you tell them.
I love SlideShare as a great visual way to communicate ideas, so I put together this short presentation about common SEO misconception I think you’ll all appreciate and maybe recognise.
One blessing/curse of being an SEO is every day you see missed opportunities for businesses who aren’t taking advantage of natural search. Yesterday I spotted one such opening for my favourite music start up Spotify.
I’m fairly confident that this simple piece of work could create a deluge of traffic for the service. And if those visitors are anything like myself or the rest of SiteVisibility, they’ll quickly get addicted and progress to the premium version of their freemium service.
I was invited to explain Search Engine Marketing to the construction marketing elite at the CIMCIG annual strategy conference on 2nd December.
Having started my career with George Wimpey in 1991 in the pre-internet days, my first experience of internet marketing for the construction industry was commissioning the www.tarmac.com website in 1997 using a London agency to design the site having retrieved the domain name from a Hong Kong based cyber squatter.
The site was an (expensive) online brochure site. Moving through Tarmac and Carillion I don’t recall SEO or online lead generation being mentioned and even whilst at www.buildonline.com , the website marketing objectives were more focused on email marketing and newsletter list building than the online reputation of the websites for search engines. I’m pretty sure that when I left BuildOnline in 2001 the building industry had not yet woken up to SEO so I was both surprised and excited when doing a little research prior to the 2009 CIMCIG conference that Search Marketing in construction remains a relatively underexploited online marketing channel.
