Archive for the ‘Search Marketing (SEO)’ Category

How to Implement The Rel=”Author” Tag

Posted by in Search Marketing (SEO) on November 2nd, 2012 0 Comments

The SERPs are continuously evolving and there are now more and more ways to make your results stand out from the crowd. One of these methods is the rel=”author” tag.

What is Rel=”Author”?
Rel=”author” and rel=”me” are types of Google authorship markup that can be used to enhance your results in the search results by adding your face and name to your posts.

Not only does this help with building the online reputation of your site and writers, it also makes your results appear more clickable and has been proven in many cases to improve click through rates by large amounts.

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How To Use Your Blog For Search Engine Optimisation

Posted by in Search Marketing (SEO) on September 27th, 2012 3 Comments

blog How To Use Your Blog For Search Engine Optimisation

Having spent some time recently reviewing blog use for SEO purposes and the advantages it has from a content based link-building strategy, I thought I would compile this short article just outlining my findings.

Most major online companies now run a branded or on-site blog that works as a great way to both engage with and update viewers with latest news related to your company. However, the blog also offers a great asset to use for improving internal linking structure on your site and also a great way of boosting target key-terms.

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What it’s like to be a Digital Marketing placement student at SiteVisibility

Posted by in CSR & Sustainability, News, Search Marketing (SEO), Training, Working In Search on August 9th, 2012 0 Comments

As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests,  we have hired our 2012-2013  digital marketing placement student; the future digital marketing consultant that is Natalie Wright.

Natalie Image What it’s like to be a Digital Marketing placement student at SiteVisibility

SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.

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Multilingual and Multinational Site Annotations in Sitemaps: A How to Guide

Posted by in International SEO, Search Marketing (SEO) on July 11th, 2012 1 Comment

With companies now servicing customers in different countries and different languages, a website can’t just be created in English and forgotten about. Making your website accessible to your entire customer base is critical to grow your business, and helping the search engines index your site is a very important job. We’ve written this about the importance of distinct multilingual and multinational campaigns.

6304394866 72d4d54060 Multilingual and Multinational Site Annotations in Sitemaps: A How to Guide

Does your site target different countries and/or languages?  Are you using subdomains or directories to do this?  Or are you using different top level domains (TLDs)?  Is your content directly translated?  Or perhaps you have duplicate English pages targeting different countries?  If any of these apply to you then you may have large amounts of what Google would class as duplicate content. Read on

All You Want to Know About Search and More…Seven Frequently Asked SEO Questions Answered

Posted by in Screencasts & Presentations, Search Marketing (SEO) on July 11th, 2012 0 Comments

In this webinar presentation, Kelvin introduces the basics of search by answering seven commonly asked questions. He’s discussing which tactics work, how long SEO takes, what your budget should be used for, how accurate forecasts and predictions are, and whether linkbuilding is dead.

Google+ Local: Everything You Need To Know Here In One Place.

Posted by in News, Search Marketing (SEO) on June 13th, 2012 1 Comment

In a recent Google update, Google Places pages have been entirely replaced by new Google+ Local pages. 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages.

What does this mean for searchers?
From a searchers perspective when searching for a business across Google properties (Maps, Mobile, Search) they will now see the Google+ local page whereas previously they would have been directed to a Google Places page.

Below is a before and after view of a search for a restaurant in Washington, DC.

 

Before: Google Places View

blog post 1 Google+ Local: Everything You Need To Know Here In One Place.

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Measuring Search Success Offline – A Webinar About ROI from SiteVisibility

Posted by in General Marketing, Screencasts & Presentations, Search Marketing (SEO) on May 25th, 2012 0 Comments

In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline.

While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is discussing the benefits he sees from using call tracking and gives a demonstration.

If you any questions about the benefits of any of these methods, or want to learn more about Call Beacon, our lead tracking solution, please get in touch.

You can watch the webinar here:

Slides can be accessed here:

If you’ve got any comments or questions, the conversation continues in our LinkedIn Group.

Searching for Clues: When Your Data is (not provided)

Posted by in Search Marketing (SEO) on May 24th, 2012 2 Comments

(not provided): What does it mean?

magnifying glass Searching for Clues: When Your Data is (not provided)

Back in October 2011, Google announced that they would stop providing the keywords which logged-in users searched for in Google.

If a user is signed into their Google account, any search they perform will be done via Google secure search and will no longer pass the search term referrer data. However, Google will still pass this data on for any clicks on Google paid ads.

The reason behind this decision from Google to withhold search term referrer data stems down to better protection of the users privacy, although still passing the data if you pay for it has caused some controversy!

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SiteVisibilityKeane – Search Innovation Seminar Round-Up

We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.

You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!

What Will Google do Next?

In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
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The Cookie Law: Crumbs!

Posted by in General Marketing, News, Search Marketing (SEO) on May 11th, 2012 3 Comments

On the 26th May 2011 the enforcement of DIRECTIVE 2002/58/EC was deferred for one year in the UK. Many of us wondered if it would all just go away… it didn’t, and Cookie Day* is almost upon us.

SiteVisibility has written a Privacy and Cookie policy which all site visitors should read.

How the cookie law crumbles

The ‘Cookie Law’, a tastier synonym of DIRECTIVE 2002/58/EC, is aimed at protecting individuals against the hitherto unregulated use of user behaviour tracking online.

In short the law means that we must now ensure that users are not just aware of the tracking information, such as cookies, that we plan to store on their computers but also that they consent explicitly to us storing that information.

Some cookies are fruitier than others

The controversy around this law stems from the fact that browser cookies are all but essential to the modern web experience, many sites simply wouldn’t function without cookies to remember certain information about the user, such as the contents of an e-commerce basket.

303165301 a0606a82a1 The Cookie Law: Crumbs!

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