Video Hosting
In this screencast Kelvin talks about video hosting and takes you through some of the video hosting sites that are out there.
Archive for the ‘Search Marketing (SEO)’ Category
Creating Your First Audio Podcast
In this screencast Kelvin explains how to go about creating your first audio podcast.
Getting Links from Guest Posts
In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.
Website Migration Best Practice
For anybody who runs a website, launching a new site can be a nerve-wracking time. A smooth transition between sites requires careful attention to many details, including ensuring that potential customers aren’t greeted with error pages during the transitional period and that SEO rankings and credentials are maintained for the new site. This blog post details some best practices for site migration.
Preparation
The first thing to remember when launching a new site is to not delete the old one! Tweak the new site on development servers (blocking the search engine spiders) and only replace the original site once you are confident about the new version.
If you are not in control of the old site, or want to create a version on your computer for safety, then you can use website copying programmes such as HTTrack. This will create an offline version of the site which should work just like the real thing.
Alternatively you could use programmes like Xenu, which provides a report of all URLs and URIs. This is information worth keeping a copy of, to ensure that these resources are not lost when the new site launches.
Top Tips for Optimising your Facebook Page
In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.
20 Words to Avoid in Your Email Marketing
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
Elance: The ‘Ebay’ of Outsourcing
In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.
Choosing The Right Hat For The Job
It’s the big day. For weeks you’ve worked on your website, ironed out the bugs and now it’s ready to go live. It’s done. Your website is live and you systematically start checking your emails for the orders & enquiries to start raining in. But they don’t. As the days go on realise that your site isn’t the overnight sensation you thought it would be and people aren’t getting as excited as they should be about it.
If this sounds like you then you’re in the right place.
It’s highly likely that just being online is going to be enough for your million dollar idea and you’re going to need to promote your website to get it publicity. But what approach do you take? There’s almost definitely a right and wrong answer to this but I’m not here to preach which one is right, you can make your own decisions, I’m just going to tell you what those answers are:
Domains vs. Sub Domains vs. Sub Folders
In this short screencast, Kelvin’s using a flow chart to show you which of these three options is best for your site.
Setting Up Google Local Business Listings
In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you need to pick specific keywords and the importance of ensuring the you change your marker if Google listed it incorrectly. As Google is increasingly using these listings in their rankings, the more information you have the better.