SiteVisibility

Search Marketing (SEO)

Five SEO Tools I Wish Existed

We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life. Everyone has their own suite of tools that they use to carry out day to day […]

Penguin: Google’s Most Recent Update

Yesterday Google launched a new algorithm update aimed at targeting webspam. Google has stated that this update will target around 3% of queries. Only 2 weeks ago at Brighton SEO, Stefan Hull predicted that with content farms being hit in 2011, this year would be the turn of webspam/linkspam to feel the force. And it’s […]

Creating Local Search Strategies

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate […]

ABC’s of SEO: R is for Reputation Management

It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this. Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside […]

ABC’s of SEO: N is for No-Follow

No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them. No-follow is an attribute […]

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