In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “Brighton estate agents”. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.
It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this.
Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside from personal skeletons, to negative skeletons.
When I first started out in linkbuilding it was a very different landscape. Generally, it was a bit easier to build links but a whole lot harder to find the data about what type of links you required.
We are now in almost a polar opposite position; we are drowning in data but struggling to turn that into strategies to generate links. The radar graph is the secret sauce in determining your link building strategy. Using Radar Graphs and MajesticSEO data you can understand how you compare to specific competitors and the market as a whole. I think this is really important as SEO is relative – it’s not about absolute values but how you compare to your competitors.
No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.
No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.
Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.
To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on
For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts.
Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally bought luxury thrive on the experience of buying – the atmosphere of the store: the ability to see, touch and smell the products are a big part of the process.
As the sensory experience of the store cannot be recreated online many luxury brands have had to choose whether to sacrifice the “experience”. This has resulted in many refraining from actually selling their product online. Instead they create an impressive looking site with videos and flash images that often supply product information, store locators and catalogues. Many sites will often include interactive features to maintain customer’s interest and keep them on the site for longer Read on