Archive for the ‘Search Marketing (SEO)’ Category

Don’t forget about robots.txt! And other considerations for moving your content

Posted by in Search Marketing (SEO) on May 10th, 2012 0 Comments

The time comes when you need to move your website content; this could be with a new site, a new domain or creating subdomains.  It is vital that this process runs smoothly as you don’t want to lose all that SEO goodness that you have worked so hard at achieving.

In the Webmaster Central Blog Google has given some pointers on how you can use webmaster tools to assist you in your move.

As with moving house, a site move needs to be carefully planned. Good planning will remove some of the risk associated with the move.  Unfortunately you can’t alleviate all risk; sometimes you can follow all of Google’s recommendations and still you lose your rankings, but being prepared as possible gives you a head start!

506027963 2699090c81 Dont forget about robots.txt! And other considerations for moving your content

There are a number of key SEO considerations when moving content.

  • It is essential that you use 301 redirects from the old pages to the new ones.  This moves the history of the page, the incoming links and tells search engines which page to index. The 301 redirects should be in place as soon as the site/pages are moved. A small delay could have a detrimental effect to your ranking.
  • In a small number of cases you may not be able to implement 301 redirects.  If this is the case you can use cross domain canonicals; Google will then try its best to index the new version and pass the link equity.
  • Update your xml sitemap and submit to webmaster tools.
  • If you have moved the website to a completely new domain, make sure you inform Google of the change, using the change of address option in webmaster tools.
  • Check that Google can crawl your site by using the ‘Fetch as Googlebot’ tool within Google webmaster tools.
  • When you move your site from the development/testing server to go live make sure that your robots.txt isn’t blocking search engines – you would be amazed at how many times this gets forgotten during the excitement!
  • Make sure the site isn’t generating loads of broken links.
  • Ensure that you don’t have duplicate content; either use 301 redirects or the canonical tag.
  • Geotargeting – if the site is location based select this option in webmaster tools.
  • Check who’s linking to you and ask if they will change the link to the new content.

This isn’t a comprehensive list of considerations when moving a site, but following Google’s recommendations is a great starting point!

Five SEO Tools I Wish Existed

Posted by in Search Marketing (SEO) on May 2nd, 2012 3 Comments

We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life.

Everyone has their own suite of tools that they use to carry out day to day SEO tasks but there are a few particular situations where I either have to do something by hand or not do it at all.

These are the tools that could solve my problem so I hope a few friendly tool developers are listening!

5363515039 c05e9fc9b9 Five SEO Tools I Wish Existed

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Penguin: Google’s Most Recent Update

Posted by in Search Marketing (SEO) on April 25th, 2012 0 Comments

Yesterday Google launched a new algorithm update aimed at targeting webspam. Google has stated that this update will target around 3% of queries.

Only 2 weeks ago at Brighton SEO, Stefan Hull predicted that with content farms being hit in 2011, this year would be the turn of webspam/linkspam to feel the force. And it’s happened already. Google’s change will “decrease rankings for sites that we believe are violating Google’s existing quality guidelines“. Although Google have always made an attempt to target webspam, this algorithm is a further improvement in their efforts to reduce it and promote higher quality content.

519906069 de5953764a Penguin: Googles Most Recent Update

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Timetabling your way to Seasonal Organic Search Campaign Success

Posted by in Search Marketing (SEO) on April 24th, 2012 0 Comments

We’re getting close to the Diamond Jubilee which is great news if you’re in the souvenir business, especially if you are ranking for your search terms. Not ranking? It may already be too late! A successful natural search campaign can take a while to plan, some time to kick in and then you’ve got to bear in-mind delivery cut off times.

So if there’s a seasonal peak in your search traffic and business how do you time your campaign perfectly? Below I’m going to discuss a potential calendar based on my experience with a number of our retail and lead generation sites. It’s worth noting in all these cases we were working with the client on an ongoing basis so they weren’t starting from a cold start; most onsite issues were dealt with, they had links being created, etc. Instead, what we did was concentrate our attention in a particular direction where we knew a well timed improvement in rankings would lead a significant improvement in the websites objectives.

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Creating Local Search Strategies

Posted by in Screencasts & Presentations, Search Marketing (SEO) on March 14th, 2012 0 Comments

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate agents”’. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.

ABC’s of SEO: R is for Reputation Management

Posted by in ABC's of SEO, General Marketing, Search Marketing (SEO) on February 29th, 2012 0 Comments

It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this.

Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside from personal skeletons, to negative skeletons.

skeleton ABCs of SEO: R is for Reputation Management

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VAVA, or How to Use MajesticSEO and Radar Graphs to Determine Link Building Strategies

Posted by in Search Marketing (SEO) on January 20th, 2012 0 Comments

When I first started out in linkbuilding it was a very different landscape. Generally, it was a bit easier to build links but a whole lot harder to find the data about what type of links you required.

We are now in almost a polar opposite position; we are drowning in data but struggling to turn that into strategies to generate links. The radar graph is the secret sauce in determining your link building strategy. Using Radar Graphs and MajesticSEO data you can understand how you compare to specific competitors and the market as a whole. I think this is really important as SEO is relative – it’s not about absolute values but how you compare to your competitors.

2492642117 029b06f06f VAVA, or How to Use MajesticSEO and Radar Graphs to Determine Link Building Strategies

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ABC’s of SEO: N is for No-Follow

Posted by in ABC's of SEO, Search Marketing (SEO) on December 22nd, 2011 1 Comment

No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.

No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.

 ABC’s of SEO: N is for No Follow

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Finding a Great Logo for your Company

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 12th, 2011 0 Comments

In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.

logo tournament
crowd spring


Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 5th, 2011 0 Comments

In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.

Ping-o-Matic (then add the url of the page on your site you would like to be indexed)