We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life.
Everyone has their own suite of tools that they use to carry out day to day SEO tasks but there are a few particular situations where I either have to do something by hand or not do it at all.
These are the tools that could solve my problem so I hope a few friendly tool developers are listening!
Yesterday Google launched a new algorithm update aimed at targeting webspam. Google has stated that this update will target around 3% of queries.
Only 2 weeks ago at Brighton SEO, Stefan Hull predicted that with content farms being hit in 2011, this year would be the turn of webspam/linkspam to feel the force. And it’s happened already. Google’s change will “decrease rankings for sites that we believe are violating Google’s existing quality guidelines“. Although Google have always made an attempt to target webspam, this algorithm is a further improvement in their efforts to reduce it and promote higher quality content.
We’re getting close to the Diamond Jubilee which is great news if you’re in the souvenir business, especially if you are ranking for your search terms. Not ranking? It may already be too late! A successful natural search campaign can take a while to plan, some time to kick in and then you’ve got to bear in-mind delivery cut off times.
So if there’s a seasonal peak in your search traffic and business how do you time your campaign perfectly? Below I’m going to discuss a potential calendar based on my experience with a number of our retail and lead generation sites. It’s worth noting in all these cases we were working with the client on an ongoing basis so they weren’t starting from a cold start; most onsite issues were dealt with, they had links being created, etc. Instead, what we did was concentrate our attention in a particular direction where we knew a well timed improvement in rankings would lead a significant improvement in the websites objectives.
In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “Brighton estate agents”. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.
It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this.
Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside from personal skeletons, to negative skeletons.
When I first started out in linkbuilding it was a very different landscape. Generally, it was a bit easier to build links but a whole lot harder to find the data about what type of links you required.
We are now in almost a polar opposite position; we are drowning in data but struggling to turn that into strategies to generate links. The radar graph is the secret sauce in determining your link building strategy. Using Radar Graphs and MajesticSEO data you can understand how you compare to specific competitors and the market as a whole. I think this is really important as SEO is relative – it’s not about absolute values but how you compare to your competitors.
No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.
No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.