Search Marketing (SEO)

Google+ Local: Everything You Need To Know Here In One Place.

In a recent Google update, Google Places pages have been entirely replaced by new Google+ Local pages. 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages. What does this mean for searchers? From a searchers perspective when searching for a business across Google properties (Maps, Mobile, Search) they […]

Measuring Search Success Offline – A Webinar About ROI from SiteVisibility

In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline. While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is […]

SiteVisibilityKeane – Search Innovation Seminar Round-Up

We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing. You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO! What Will […]

Five SEO Tools I Wish Existed

We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life. Everyone has their own suite of tools that they use to carry out day to day […]

Penguin: Google’s Most Recent Update

Yesterday Google launched a new algorithm update aimed at targeting webspam. Google has stated that this update will target around 3% of queries. Only 2 weeks ago at Brighton SEO, Stefan Hull predicted that with content farms being hit in 2011, this year would be the turn of webspam/linkspam to feel the force. And it’s […]

Creating Local Search Strategies

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate […]

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