Archive for the ‘Search Marketing (SEO)’ Category
Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites.
I won’t rehash that article, but my gut feeling was, G could be fairly confident if something was popular Google+, it would likely to be popular on other social sites. But gut-feeling is rarely enough. So I carried out tiny scale correlation study looking at one site and whether there was any mathematical relationship between the number of shares on Google+ and the other social sites.
In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use for narrowing your keywords and how to form a strategy. You might want a piece of paper and a cup of tea are recommended for this one!
Google Keyword Tool
Your search agency is now charging you £5k per month so it makes sense to invest in your own in-house SEO Manager and pocket the change. It’s not that simple…..
Taking search marketing in-house seems like a logical step for many businesses as an increasing digital marketing spend begins to dwarf the importance and value of other channels, but the reality is that doing so can be time-consuming, expensive and risky. While clients often appreciate the planning, processes and technological innovation of search agencies, I’ve started a list of other factors to consider when evaluating the business case for taking Search in-house.
Among the most important issues to consider when taking digital marketing in house is cost. Remember to factor in the cost of recruitment, training, personal development and employment costs. Search specialists have an insatiable desire to learn and that requires an ongoing investment if you want to retain your new recruits. Read on
A few weeks ago, we had our first client event, our Search Innovation Seminar and Tennis Afternoon. I was really excited about organising it and I’ve left my post for a few weeks so that I could get some feedback from our clients who came as well as to reflect on the day. I was really pleased with the morning’s seminar, and although the weather forced us to miss our afternoon entertainment at the Aegon International, I’m quite sure that we enjoyed ourselves in spite of it.
I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.
One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.
We love web analytics here at SiteVisibility, we’re measurement geeks and proud. The thing is, we reckon you should be a measurement geek too! Well… if you are in any way involved in Digital Marketing, Web Design, UX, UI, Online Advertising, Social Media or online PR anyway.
Courtesy of @Horia Varlan on Flickr
Analytics, or more specifically Web Analytics, is the name given to a set of techniques and tools used to measure the performance of a website or an aspect of a website’s marketing. The best known analytics tool is Google analytics which allows website or blog owners to easily track user behaviour free of charge in order to measure the performance and the effectiveness of marketing strategies and to gain insight into how they might better serve their users in terms of content & improved user experience.
There are lots of good reasons to take the time to get to know your web metrics a little better; and not just because you can’t run a successful digital campaign without effective measurement in place… Besides, we all know that, we want to talk about the other stuff which makes us do cheer leader dances every time we talk about low bounce rates.
So! we think you should be an analytics geek because, the moment you know what all those lovely numbers mean, you will: Read on
The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search
which featured several top digital marketing gurus;
Paul Madden, Automica Limited and Kerboo
Kevin Gibbons, SEOptimise
Mark Cook, Further
Bas van den Belden, State of Search
The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?
The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?
This morning’s presentation was delivered by Lucy Freeborn, Head of Social Media and Content at Leapfrogg. Her presentation offered some great insights into “The Evolution of Link Building”. Read on
So we’re here at the Brighton SEO event and Malcolm Coles, Director at Digital Sparkle has just taken the stage to talk about Karen Gillan’s underwear (better known as Doctor Who’s assistant Amy Pond). So this should be interesting…
Oh. Turns out it’s not so much about her underwear as how content creators can integrate SEO into their everyday workflow. We’re promised a look at how to embed SEO best practice with writers and what free tools are available to use…and naked celebs, hurrah!
Doug Platts is the Head of Natural Search at iCrossing, and led this presentation about how to show clients the true value of SEO. He highlighted a number of ways to identify and share the reasons why SEO will work for clients. Defining their objectives, audience, marketplace, brand and market was a key consideration, as was managing their expectations. The subtleties of working with different sized clients was discussed as well as how SEOs need to understand the full mix of marketing activities which a client is conducting.
Doug emphasised the importance of reporting on year-on-year results as well as month-on-month, and how reports should be backdated to accommodate this. He also distinguished between good KPIs, like conversions, revenue, profit and brand awareness, as well as bad measures such as page views, bounce rate, percentage of natural search traffic and page rank.