Archive for the ‘Search Marketing (SEO)’ Category

ABC’s of SEO: L is for Local

Posted by in ABC's of SEO, Search Marketing (SEO) on November 23rd, 2011 1 Comment

Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.

places1 ABC’s of SEO: L is for Local

Getting Included

To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on

Luxury Brands Going Digital

Posted by in Search Marketing (SEO) on November 22nd, 2011 0 Comments

For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts.

Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally bought luxury thrive on the experience of buying – the atmosphere of the store: the ability to see, touch and smell the products are a big part of the process.

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As the sensory experience of the store cannot be recreated online many luxury brands have had to choose whether to sacrifice the “experience”. This has resulted in many refraining from actually selling their product online. Instead they create an impressive looking site with videos and flash images that often supply product information, store locators and catalogues. Many sites will often include interactive features to maintain customer’s interest and keep them on the site for longer Read on

Using RSS Directories as a Way of Obtaining Links

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 21st, 2011 3 Comments

Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.

feed plex
brit blog
best of the web blogs
top rank blog

Directory Submissions

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 14th, 2011 1 Comment

In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.

yahoo directory
open directory project
business directory
link centre

Linkbuilding through Blogger Outreach

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 7th, 2011 0 Comments

In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.

Google Blog Search

How to Optimise your Title Tags

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 31st, 2011 1 Comment

In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.

The Million Pound SEO Question – How would you spend a £1M Budget?

Posted by in Search Marketing (SEO), Social Media & Online PR on October 24th, 2011 6 Comments

Often in the world of search your ideas and scope are limited by the available resources and budgets. The knack of a good SEO is working within those parameters, but what would you do if there weren’t those limits?

So I fired up my Rolodex and asked some of the great and good of UK SEO and asked…

You’ve been approached by a start up backed by some of the biggest VCs in the world. They’ve got one mission to beat Amazon at it’s own game. They’ve hired you in-house and given you a million pound budget to spend.

Where and what would you spend the money on? Read on

Techcrawl Part 2

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 24th, 2011 0 Comments

In this screencast Kelvin concludes his basic onsite technical checklist

web confs
xml sitemaps

ABC’s of SEO: I is for International

Posted by in ABC's of SEO, International SEO, Search Marketing (SEO) on October 21st, 2011 2 Comments

In this instalment of the ABC’s of SEO, I wanted to hit on a few subjects around international SEO. Increasingly businesses are looking to tap into foreign markets and search is obviously a very powerful way of doing just that.

Do Google Favour Local Domain Suffixes?

There was a conversation recently in our LinkedIn Discussion Group about domain suffixes and their effect on rankings. Colin asked whether having a foreign domain such as .co (registered in Colombia) makes it more difficult to climb search engine results pages in the UK. Google will prioritise relevant domain suffixes, but there are many other ranking factors. Look around, international sites can still rank really well. Some businesses really benefit from having these bespoke URLs, such as or

Having local domain suffixes is generally thought of as best practise, but there are other things to consider to maximise your performance. Google also score geographical relevance by checking where the server of a website is based, so it could be worth ensuring that this is the country in question. Additionally, a geographic location for a site can be specified on Webmaster Tools.

15964697 a7f73e7b7b ABC’s of SEO: I is for International Read on

Who is SiteVisibility’s Mystic Meg?

Posted by in Search Marketing (SEO), Working In Search on October 20th, 2011 0 Comments

Three months I had a hair-brained idea it would be interesting to see who in the office who was the best at predicting the future. Obviously we’re a search agency, and you’d expect us to be able to reasonably accurately estimate the success of an SEO campaign, whether that’s due to intuition, analysis or forecasting. I set up a Google doc with ten clients and one of their keywords with its current ranking. The task of the experimenters was simple. They just had to predict the ranking in three months time. The more accurate they were the more they scored.

Generally people didn’t do too bad, but far away the most successful of our predictors was Lyndsey. A Global Hypercolour t-shirt is winging her way to her as a prize. What the experiment did show some interesting patterns. What I found is that we’re better at improving results than we give ourselves credit for, and that Graeme, who gets involved in our forecasting, is the most conservatitive of our team when it comes to these estimates!

Read on