Search Marketing (SEO)

Creating Local Search Strategies

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate […]

ABC’s of SEO: R is for Reputation Management

It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this. Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside […]

ABC’s of SEO: N is for No-Follow

No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them. No-follow is an attribute […]

Luxury Brands Going Digital

For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts. Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally […]

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