I think that an interest in words, punctuation and grammar can really help an SEO when thinking of keyword synonyms, acronyms, misspellings and such. It’s the same eye for detail which can help you to use those keywords and phrases naturally and correctly within copy.
Working in search, it’s sometimes too easy to forget that content is for readers. We spend so much time trying to manipulate search results with highly targeted content, sometimes we risk sacrificing quality for exposure. When creating a website, the written word is the most popular way of communicating, and making it clear, concise and sensical should be paramount.
The Matt Cutts video admits that despite the correlation between good spelling and grammar and high page rank, they are not currently being used as “direct signals”. It will probably be quite tricky to give a website score based on its spelling and grammar, but he has indicated that it is something he would support. Google have admitted that they use testers to manually score sites’ quality, asking questions like “Would you trust this site with your credit card?”, so it is possible that a site can be penalised for poor grammar.
In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.
In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.
For anybody who runs a website, launching a new site can be a nerve-wracking time. A smooth transition between sites requires careful attention to many details, including ensuring that potential customers aren’t greeted with error pages during the transitional period and that SEO rankings and credentials are maintained for the new site. This blog post details some best practices for site migration.
The first thing to remember when launching a new site is to not delete the old one! Tweak the new site on development servers (blocking the search engine spiders) and only replace the original site once you are confident about the new version.
If you are not in control of the old site, or want to create a version on your computer for safety, then you can use website copying programmes such as HTTrack. This will create an offline version of the site which should work just like the real thing.
Alternatively you could use programmes like Xenu, which provides a report of all URLs and URIs. This is information worth keeping a copy of, to ensure that these resources are not lost when the new site launches.
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.