There’s no such thing as the perfect link.
I’m going to repeat this – there’s no such thing as a perfect link.
When we go about link building we aim to get a mix of links that improve as many of the following areas of a link portfolio as possible:
But it’s very rare a link will allow us to do all of these things at the same time. Read on
No matter how many new products Google roll out then scale back, or shifts made in the algo; there are certain elements of the search marketing process that I can’t envisage changing any time soon.
At the very beginning of every search project there is the task of including keywords in the relevant places in a website. And just because this method is ubiquitous doesn’t mean we should take it any less seriously. Read on
When we look at any back link portfolio, we want to look at four key areas:
Link Volume, Link Velocity, Link Authority and Link Anchor Text.
A varied and inventive link building campaign will usually deal with the first three factors by default, but are you making sure you get the right anchor text?
And when we talk about the right anchor text, it’s more than just aiming to get the odd keyword here and there – you need to know what the breakdown of your anchor text is.
How does that differ from your competitors anchor text?
What are your deficiencies?
And how are you going to deal with them? Read on
On twitter I mostly share interesting blog links and spout rubbish, but one tweet I made the other day seemed to strike a bit of a chord with a few people.
I think it applies to most areas of life but I think it is also spot on when it comes to link building.
There’s hundreds, if not thousands of well trained, creative search marketers in the UK.
Despite all this talent it is still possible to get a website to rank, why? Because there’s a huge difference between creativity and execution. Read on
In the SEO business we always talk about producing link-worthy content. It might mean a valuable, informative resource, or its trashier cousin link bait. We always recommend producing content that appeals to your audience and the people with the power to link.
Beyond the vague recommendation to “produce great content”, what can you do to ensure it’s something that will appeal to the elusive linkerati? Read on
I love the process of putting together a whitepaper,
You can take processes you use internally and package them up to share with the industry, you can use the opportunity research new areas and strategies or, in the case of our latest whitepaper, take some complex ideas and synthesis them into a coherent whole.
In The Marketing Directors’ Guide to Search we’ve tried to take the insular world of search into the wider marketing mix. Read on
Just before Christmas walking SEO oracle Rob Kerry put up a post on his new blog about the options for affiliate tracking which can help your SEO by passing trust and page rank.
If you haven’t read it already I suggest you head over there and give his post a good read. It’s a great exploration of the possibilities and seems to suggest that # anchor based affiliate links are the best option if you have an in-house affiliate scheme.
We’ve talked a little recently about how the Rel Canonical tag can be used to avoid common place duplication problems.
How to avoid your sites fighting over the same content – Credit
Recently we’ve been trailing the attribute to deal with some of the common problems which occur when developing two different websites, each targeting variations of the English language.
In the following example we’ll talk about a site currently in the UK launching an American equivalent, which was the exact problem our client had. Read on
Since the talk of Yahoo’s switch to Bing to power their search results, there has been a growing panic amongst SEOs about the loss of popular link counting and analysis tool Yahoo Site Explorer.
While most people were worrying SEOmoz’s posse of developers have been working to make a simpler and quicker version of their Linkscape tool to replace Yahoo’s condemned tool.
Weighing up the options – Image Credit
It’s known as Open Site Explorer and has already been covered in depth by much more knowledgeable types than myself, but the new launch gave me a nice new data point for some analysis I’ve been doing comparing the link counts of a few of the most popular link building tools.
So your boss has told you to launch a new international website in a different country, but where does it live? And which is the best way of doing it from an SEO perspective?
When launching a website for a new audience in a new country there are three main options to consider, each have their pros and cons but hopefully by the end of this article you’ll be able to make an informed decision.
SiteVisibility’s Director of Strategy, Kelvin Newman, is speaking at SAScon. Held in Manchester on the 17th & 18th May, Kelvin will be presenting “How to Create an Online Brand Through Search” and will be featured on the panel “Is There a Place for Blackhat SEO in modern day SEO campaigns?” Register now!
