Archive for the ‘Search Marketing (SEO)’ Category

How to Do Backlink Analysis Properly – #a4uexpo

Posted by in Search Marketing (SEO), Training on October 19th, 2011 0 Comments

Maybe I’m stuck in the past but I don’t think link builders give enough attention to back link analysis. The process of understanding who links to who is, in my eyes, an unavoidable step in the process of building the type of links that lead to more search traffic.

I think a big part of this oversight is based upon the fact that many people oversimplify the back link analysis process. In my talk at A4U London today on the Competitive Sleuthing Panel, I explained where I think the real value is in back link analysis. Read on

Techcrawl: Part 1

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 17th, 2011 0 Comments

With any technical onsite optimisation, there are always a number of common issues that sites run into and in this screencast, Kelvin takes you through the process of dealing with these problems.

webconfs SEO tools
rank webmaster tools

Do Search Marketers really Get the Future of Earned & Owned Media?

Posted by in Search Marketing (SEO), Social Media & Online PR on October 14th, 2011 2 Comments

There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking about Earned and Owned Media in relation to PR and Social media. Earned and Owned Media are part of a trinity with Paid Media.

Lots of people have been talking about this in the world of PR and Social media, but not in search, which is a shame as I would have thought the industry should be thinking about these ideas.

I’m a big believer that there’s a fine line between Link Building and SEO and I’d go as far as saying as ‘online earned media’ is probably a better description of what most link builders get up to rather than building links. Read on

ABC’s of SEO – G is for Grammar

Posted by in ABC's of SEO, Search Marketing (SEO) on October 6th, 2011 1 Comment

Well call it synchronicity or opportunism, but the day I come to write my blog post about grammar in SEO, is the day on which Matt Cutts, Google’s content overlord, published a video about the correlation between good spelling and page rank. But there are a variety of good reason why grammar is important for SEO.

Keywords
I think that an interest in words, punctuation and grammar can really help an SEO when thinking of keyword synonyms, acronyms, misspellings and such. It’s the same eye for detail which can help you to use those keywords and phrases naturally and correctly within copy.

Audiences
Working in search, it’s sometimes too easy to forget that content is for readers. We spend so much time trying to manipulate search results with highly targeted content, sometimes we risk sacrificing quality for exposure. When creating a website, the written word is the most popular way of communicating, and making it clear, concise and sensical should be paramount.

Search Engines
The Matt Cutts video admits that despite the correlation between good spelling and grammar and high page rank, they are not currently being used as “direct signals”. It will probably be quite tricky to give a website score based on its spelling and grammar, but he has indicated that it is something he would support. Google have admitted that they use testers to manually score sites’ quality, asking questions like “Would you trust this site with your credit card?”, so it is possible that a site can be penalised for poor grammar.

Read on

Link Anchor Text: Understanding its impact on search engines

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 3rd, 2011 1 Comment

In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.

open site explorer

How to use Blekko

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 26th, 2011 2 Comments

In this screencast, Kelvin is talking about Blekko, a search engine that has actively embraced and engaged with the search marketing community, and can therefore be extremely useful for SEO.

blekko

Video Hosting

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 19th, 2011 0 Comments

In this screencast Kelvin talks about video hosting and takes you through some of the video hosting sites that are out there.

vimeo
flowplayer
brightcove
vzaar

Creating Your First Audio Podcast

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 12th, 2011 0 Comments

In this screencast Kelvin explains how to go about creating your first audio podcast.

rogueamoeba
audacity
audioboo

Getting Links from Guest Posts

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 5th, 2011 2 Comments

In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.

google blog search
yahoo pipes
feed my inbox

Website Migration Best Practice

Posted by in Search Marketing (SEO) on August 30th, 2011 0 Comments

For anybody who runs a website, launching a new site can be a nerve-wracking time. A smooth transition between sites requires careful attention to many details, including ensuring that potential customers aren’t greeted with error pages during the transitional period and that SEO rankings and credentials are maintained for the new site. This blog post details some best practices for site migration.

2684820457 a1797af6c7 Website Migration Best Practice

Preparation

The first thing to remember when launching a new site is to not delete the old one! Tweak the new site on development servers (blocking the search engine spiders) and only replace the original site once you are confident about the new version.

If you are not in control of the old site, or want to create a version on your computer for safety, then you can use website copying programmes such as HTTrack. This will create an offline version of the site which should work just like the real thing.

Alternatively you could use programmes like Xenu, which provides a report of all URLs and URIs. This is information worth keeping a copy of, to ensure that these resources are not lost when the new site launches.

Read on

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