Archive for the ‘Social Media & Online PR’ Category

5 Bits of Kit to Improve Your Vines

Posted by in Social Media & Online PR on December 18th, 2013 0 Comments

vine videos 5 Bits of Kit to Improve Your Vines

Vine is a great tool for marketers to help make your videos more arty and more fun. It’s such an easy process to create something which is snappy and so easily share-able . However, it’s not always so straight forward to come up with those attention grabbing videos to help make your Vines appeal to your audience. Therefore I thought that with Christmas promotions among us and January sales to come now is the perfect time to share some Vine tips.  So here’s my list of budget friendly kit that will help transform the look and feel of your Vine videos.

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Industry Analysis – Vacuum Cleaners: Search Trends & Social Media Insights

Posted by in Search Marketing (SEO), Social Media & Online PR on November 29th, 2013 1 Comment

how the vacuum cleaning sector uses social media Industry Analysis   Vacuum Cleaners: Search Trends & Social Media Insights

The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on

Infectious Content

Posted by in Content Marketing Show, Search Marketing (SEO), Social Media & Online PR on November 11th, 2013 0 Comments

buy now Infectious Content

As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.

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Industry Analysis – How Credit Card Companies Use Social Media

Posted by in Social Media & Online PR on September 20th, 2013 0 Comments

visa Industry Analysis   How Credit Card Companies Use Social Media

Unexpected plans can turn out expensive. Whether it’s an upcoming birthday that you’ve forgotten about, or a hefty electric bill coming through the door just before Christmas, Credit Cards will always be there to provide you with the aim of short term financing.

This week’s industry analysis post takes a look at how the credit card industry targets it’s consumers through Social Media. With today’s economic climate undergoing a pinch on the purse strings – how is the credit card industry pushing the use of their services and what role is social media playing in their marketing mix.

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Top Free Social Media Competitor Monitoring Tools

Posted by in Social Media & Online PR on August 15th, 2013 1 Comment

social tools Top Free Social Media Competitor Monitoring Tools

These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as  Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.

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Industry Analysis – How the Gaming Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on August 1st, 2013 0 Comments

gaming sector social media analysis Industry Analysis   How the Gaming Industry Uses Social Media

With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…

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Twitter Vine – Fashion Brands That Do It Well

Posted by in Search Marketing (SEO), Social Media & Online PR on July 24th, 2013 0 Comments

8697705500 7e6d575ffd z Twitter Vine   Fashion Brands That Do It Well

Twitter Vine is 6 months old to the day, (launching back in January this year) and with that news we thought it was about time to see which brands and industries were making the most of this technology to promote their products and services as well as analysing what makes a good Vine.

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Industry Analysis – How The Energy Drinks Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on July 23rd, 2013 2 Comments

Energy Drinks Industry Usage of Social Media Industry Analysis   How The Energy Drinks Industry Uses Social Media

The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.

When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…

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Procrastination in the Digital Industry

Posted by in Social Media & Online PR, Training, Working In Search on July 19th, 2013 0 Comments

stress Procrastination in the Digital Industry

At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.

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Industry Analysis – How Online Travel Providers Use Social Media

Posted by in Social Media & Online PR on July 10th, 2013 0 Comments

travel brands on social media Industry Analysis   How Online Travel Providers Use Social Media

As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.

These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?

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