Archive for the ‘Social Media & Online PR’ Category

How to use Tailored Audiences on Twitter

Posted by in Pay Per Click (PPC), Social Media & Online PR, Training on July 3rd, 2014 0 Comments

Recently, on the SiteVisibility Podcast,  I talked about some social updates on our Podcast related to re-targeting of email addresses and lists through the Twitter Ads Platform.

A comment came in from @AlanFergs regarding how to actually carry this out, so we thought it would be a great idea to write a blog post to help answer this question.

So, let’s start from the beginning…

What is Tailored Audiences?
Twitter allows account owners to target users via what they call “Tailored Audiences”. In layman’s terms this means via email, Twitter ID or Website Visitor. Ultimately user targeting on Twitter has now reached a new level and is allowing accounts to join in with the conversation and amplify their messaging further using various new forms of targeting.

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Facebook Paid Social Update

Posted by in Pay Per Click (PPC), Social Media & Online PR on June 5th, 2014 0 Comments

If you use Facebook Advertising to promote your business then you may already know about the recent update to the structural setup of your campaigns.Social Media Today 300x300 Facebook Paid Social Update

Previously the Facebook Advertising setup allowed advertisers to create campaigns with just advertisements associated, making analysis across multiple placements slightly confusing if you have lots of adverts to measure.

Facebook’s new update makes the tool more granular and with the new structural setup in place advertisers can now create “Ad Sets” within each campaign and associate adverts to each Ad Set which comes in very useful when gathering insights for each campaign and ultimately helps businesses to understand what is working best for their business.

With the new setup in place Advertisers can easily test Ad Sets and understand which placements are engaging the most. Optimisation of ad copy and targeting can then be carried out with quicker with data driven statistics.

FIVE top tips for New Businesses using Facebook Advertising

  1. Think about what interests the end user and create compelling content that encourages engagement and achieves an end business goal
  1. Make the most of the targeting available and optimise regularly to drive more engagement on your ads
  1. Separate your Ad Sets into groups of placements such as News Feed and Right Column. This will help you to measure the results more effectively and get more out of your budget (See Image Above)
  1. Test bright vibrant images to capture the attention of the end user and increase engagement
  1. Try using questions in the header of your Ad in order to increase engagement. Some studies show that click through rates appear to be higher on Facebook Ads when a question is asked

 

5 Bits of Kit to Improve Your Vines

Posted by in Social Media & Online PR on December 18th, 2013 0 Comments

vine videos 5 Bits of Kit to Improve Your Vines

Vine is a great tool for marketers to help make your videos more arty and more fun. It’s such an easy process to create something which is snappy and so easily share-able . However, it’s not always so straight forward to come up with those attention grabbing videos to help make your Vines appeal to your audience. Therefore I thought that with Christmas promotions among us and January sales to come now is the perfect time to share some Vine tips.  So here’s my list of budget friendly kit that will help transform the look and feel of your Vine videos.

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Industry Analysis – Vacuum Cleaners: Search Trends & Social Media Insights

Posted by in Search Marketing (SEO), Social Media & Online PR on November 29th, 2013 2 Comments

how the vacuum cleaning sector uses social media Industry Analysis   Vacuum Cleaners: Search Trends & Social Media Insights

The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on

Infectious Content

Posted by in Content Marketing Show, Search Marketing (SEO), Social Media & Online PR on November 11th, 2013 0 Comments

buy now Infectious Content

As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.

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Industry Analysis – How Credit Card Companies Use Social Media

Posted by in Social Media & Online PR on September 20th, 2013 0 Comments

visa Industry Analysis   How Credit Card Companies Use Social Media

Unexpected plans can turn out expensive. Whether it’s an upcoming birthday that you’ve forgotten about, or a hefty electric bill coming through the door just before Christmas, Credit Cards will always be there to provide you with the aim of short term financing.

This week’s industry analysis post takes a look at how the credit card industry targets it’s consumers through Social Media. With today’s economic climate undergoing a pinch on the purse strings – how is the credit card industry pushing the use of their services and what role is social media playing in their marketing mix.

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Top Free Social Media Competitor Monitoring Tools

Posted by in Social Media & Online PR on August 15th, 2013 1 Comment

social tools Top Free Social Media Competitor Monitoring Tools

These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as  Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.

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Industry Analysis – How the Gaming Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on August 1st, 2013 0 Comments

gaming sector social media analysis Industry Analysis   How the Gaming Industry Uses Social Media

With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…

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Twitter Vine – Fashion Brands That Do It Well

Posted by in Search Marketing (SEO), Social Media & Online PR on July 24th, 2013 0 Comments

8697705500 7e6d575ffd z Twitter Vine   Fashion Brands That Do It Well

Twitter Vine is 6 months old to the day, (launching back in January this year) and with that news we thought it was about time to see which brands and industries were making the most of this technology to promote their products and services as well as analysing what makes a good Vine.

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Industry Analysis – How The Energy Drinks Industry Uses Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on July 23rd, 2013 2 Comments

Energy Drinks Industry Usage of Social Media Industry Analysis   How The Energy Drinks Industry Uses Social Media

The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.

When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…

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