Social Media & Online PR

Industry Analysis – How The Energy Drinks Industry Uses Social Media

The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to […]

Industry Analysis – How Sports Brands Use Social Media

Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who […]

Instagram Video Vs. Twitter Vine – Battle of The Brands

Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app. Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows […]

The Ins and Outs of Brand Wikipedia Pages

What are they? Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web. What are their benefits? Positive brand reinforcement. Potential to increase referral traffic via the brand page and subsequent citations. Potential to ensure brand exposure […]

‘Twitter Amplify’ Set to Brighten Up Your Feed With Sponsored Video Clips

Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands. The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even […]

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