Archive for the ‘Social Media & Online PR’ Category

Procrastination in the Digital Industry

Posted by in Social Media & Online PR, Training, Working In Search on July 19th, 2013 1 Comment

stress Procrastination in the Digital Industry

At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.

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Industry Analysis – How Online Travel Providers Use Social Media

Posted by in Social Media & Online PR on July 10th, 2013 0 Comments

travel brands on social media Industry Analysis   How Online Travel Providers Use Social Media

As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.

These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?

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#GrowWithTwitter – London Film Museum

Posted by in Social Media & Online PR, Training on July 1st, 2013 0 Comments

twitter #GrowWithTwitter   London Film Museum

Here at SiteVisibility one of the things I love is the importance the company places on personal development and we are always keen on enhancing our knowledge and understanding of the digital landscape. I have worked on various Twitter Advertising Accounts in the past and have seen some great results engaging with a range of users online so when the opportunity came around to go to a Twitter conference I took this with both arms wide open!

Last week we took time out of the office to meet up with Twitter in the London Film Museum. The topic of the morning was to discuss how Twitter could help businesses grow and engage with their target audience using a variation of both organic and paid approaches.

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Industry Analysis – How Sports Brands Use Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on June 26th, 2013 1 Comment

sports social media Industry Analysis   How Sports Brands Use Social Media

Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.

However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.

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Instagram Video Vs. Twitter Vine – Battle of The Brands

Posted by in Search Marketing (SEO), Social Media & Online PR on June 21st, 2013 0 Comments

video instagram Instagram Video Vs. Twitter Vine   Battle of The Brands

Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.

Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.

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The Ins and Outs of Brand Wikipedia Pages

Posted by in Search Marketing (SEO), Social Media & Online PR on May 29th, 2013 0 Comments

wikipedia The Ins and Outs of Brand Wikipedia Pages

What are they?

Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.

What are their benefits?

  • Positive brand reinforcement.
  • Potential to increase referral traffic via the brand page and subsequent citations.
  • Potential to ensure brand exposure at the informational stage of a user search journey.
  • Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
  • There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.

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‘Twitter Amplify’ Set to Brighten Up Your Feed With Sponsored Video Clips

Posted by in Social Media & Online PR on May 24th, 2013 0 Comments

twitter amplify Twitter Amplify Set to Brighten Up Your Feed With Sponsored Video Clips

Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.

The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.

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Do you know who’s following you?

Posted by in Social Media & Online PR on February 11th, 2013 4 Comments

5581395713 9d86176b12 z Do you know who’s following you?

Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?

Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!

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Facebook Presents: Graph Search

Posted by in Search Marketing (SEO), Social Media & Online PR on January 16th, 2013 0 Comments

facebook graph search Facebook Presents: Graph Search

The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.

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The Tipping Point

Posted by in Social Media & Online PR on December 24th, 2012 1 Comment

My presentations The Tipping Point

In November I decided to wander on down to The Globe to check out the Brighton Social Media meet up. This is an event which happens once every month, with the intention to become a home for all of those social media and marketing boffins from Brighton and the surrounding areas to get together and well, have a cheeky pint and a little chinwag about all things social. More recently it has become a platform for those dabblers and experts in related fields to present their ideas to each other.

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