Archive for the ‘Social Media & Online PR’ Category
Here at SiteVisibility one of the things I love is the importance the company places on personal development and we are always keen on enhancing our knowledge and understanding of the digital landscape. I have worked on various Twitter Advertising Accounts in the past and have seen some great results engaging with a range of users online so when the opportunity came around to go to a Twitter conference I took this with both arms wide open!
Last week we took time out of the office to meet up with Twitter in the London Film Museum. The topic of the morning was to discuss how Twitter could help businesses grow and engage with their target audience using a variation of both organic and paid approaches.
Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.
However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.
Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
What are they?
Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.
What are their benefits?
- Positive brand reinforcement.
- Potential to increase referral traffic via the brand page and subsequent citations.
- Potential to ensure brand exposure at the informational stage of a user search journey.
- Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
- There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.
Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.
The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.
Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?
Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!
The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.
In November I decided to wander on down to The Globe to check out the Brighton Social Media meet up. This is an event which happens once every month, with the intention to become a home for all of those social media and marketing boffins from Brighton and the surrounding areas to get together and well, have a cheeky pint and a little chinwag about all things social. More recently it has become a platform for those dabblers and experts in related fields to present their ideas to each other.
Christmas is just around the corner and we thought that if some of you didn’t manage to buy an advent calendar this year, we’d let you share our very own one!
Well what can I say, it’s been another huge year for social – full of events, campaigns and faux-pas. However, tools are what I’m here to look at once again with another useful and concise list to help you save time and improve your social media campaign results. Seen as Christmas is just around the corner, I thought i’d share my favourite free Twitter tools that you should all be using in 2013.