Over the past few months, I have experienced the importance of high quality and relevant content to strengthen your brand awareness and visibility online. User-focused content marketing is on the rise and, especially after Google’s most recent algorithm updates Panda and Penguin, high quality and unique content creation should become an essential part of everyone’s online marketing strategy.
The Social Olympics
So we are well into the second amazing week of the Olympics and it is apparent that London 2012 is living up to its claim as the first social Olympics. This month, London will have played host to 10,500 athletes and 11 million visitors and for the first time we have seen the action played out not just on our TVs but also across social platforms.
The official line, from Alex Huot, the IOC’s head of social media is that, “The London 2012 Olympics will be truly social and fun. We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational games between athletes and fans.” Read on
We all love Twitter and I still find it such as great way to engage and share content with like-minded people. It’s also fantastic for promotional campaigns as it allows you to outreach to your fan base as well as expanding your brand awareness to new fans. With that said, wouldn’t it be nice to have a few tools and tricks to make your Twitter experience more efficient? Do you feel sometimes that you spend hours on there without making any headway into your social campaigns? Well I thought that it would be a perfect time to revisit a post that I did last year ‘top free twitter tools for 2011’ and discover if there were any new and exciting tools a year on. Here’s what I found out:
We create the same amount of data per week nowadays, as humanity created from the beginning of time until 2003. Trying to get your head around this is almost impossible, especially if you want to stand out of the crowd with your own unique content. At this year’s Facebook Marketing conference in London, the digital marketing agency ‘beyond’ presented their research that worldwide people share more than 4 billion pieces of information with each other every day. It should be your goal to be the creator of one of these pieces of information.
#Fbkm12
Facebook Marketing 2012 was held yesterday at the ICO Centre London. The event brought together some of the top digital media guru’s to teach us about the best ways to use Facebook for marketing campaigns. We went along to see how the industries top brands deliver the best engagement as well as excitement among their fan base.
The talks varied over a range of topics from how timeline works to consumer engagement methods. Furthermore, our strategy director @kelvinnewman revealed some great tips about understanding the Facebook edgerank algorithm. Read on
Building a Fan Base
A great way to improve an online fan base and increase engagement is to promote a Facebook competition. This can be a fantastic way to kick off a brand new Facebook company page or even to augment your current social activities. Facebook is the perfect platform to reach your customers and build a closer relationship with them. This is yet another evolutional step that marketing has taken, where consumer’s voices are heard and companies aim to react and respond to their needs and wants accordingly.
Kelvin was recently featured on Pulse Network where he discussed Facebook’s Edgerank algorithm and the impact that it has on a social media campaign.
Further Reading on Edgerank: Read on
We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.
You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!
What Will Google do Next?
In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
Read on
The new Facebook changes have caused quite a commotion over the past couple of months, especially since the launch of Timeline for Pages Previews earlier this month. This new design poses several challenges for online marketers. The new features as well as limitations of the new Timeline format undoubtedly affects the ways in which brands and companies connect and engage with customers on Facebook. Page owners are advised to get their head around these changes in order to utilize them to their advantage and review their strategies before Timeline is pushed live for all Pages on March 30.
Timeline challenges businesses to create a more expressive and visual identity on Facebook. Page owners will have to think about new creative ways to use the Timeline layout to get the attention of newcomers and engage with their audience. First of all, the new Timeline for pages no longer offers the option to set up a default landing page or welcome tab. Instead, your Page visitors will by default land on your Timeline, challenging the ways in which the visibility of a new promotion, coupon, welcome message or any company announcement can be optimized.
While running our BrightonSEO Facebook Ticket Giveaway I have discovered several new and exciting functionalities that Timeline’s new features for Pages has to offer. Read on
I’ve been watching the hype build around Pinterest over the last couple of months with interest (excuse the pun). I imagine you’ve already come across it. You may have already have signed up for the service.
I never like to assume, but if I had to, I’d imagine it was because you read something claiming it was the ‘next big thing’ rather than someone using the service and singing its praises. That’s the way I came across the service, there’s been a tidal wave of marketing blogs explaining to you how you can integrate it into your marketing strategy. Even we’re guilty at SiteVisibility, including it as P in our ongoing A-Z of SEO.
In this article I’m not going to predict the success or failure of the site. I’ve not got a good track record in that area. For example I once predicted Pownce was going to be bigger than Twitter. I bet you’d forgotten about Pownce hadn’t you? Instead I’m going to talk a bit about why the ‘social media marketing industry’ (which I’m a consenting member of) wants there to be a constant stream of ‘next big things’ even if nothing ultimately comes of them.