Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.
However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.
Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.
What are their benefits?
Positive brand reinforcement.
Potential to increase referral traffic via the brand page and subsequent citations.
Potential to ensure brand exposure at the informational stage of a user search journey.
Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.
Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.
The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.
The big hype this week for the digital marketing world was around one thing and one thing only – Facebook. So what was so exciting that it had the world’s ears hanging on every word? Well, Mark Zuckerberg announced the launch of a brand new smart search engine called – Graph Search.
In November I decided to wander on down to The Globe to check out the Brighton Social Media meet up. This is an event which happens once every month, with the intention to become a home for all of those social media and marketing boffins from Brighton and the surrounding areas to get together and well, have a cheeky pint and a little chinwag about all things social. More recently it has become a platform for those dabblers and experts in related fields to present their ideas to each other.
Well what can I say, it’s been another huge year for social – full of events, campaigns and faux-pas. However, tools are what I’m here to look at once again with another useful and concise list to help you save time and improve your social media campaign results. Seen as Christmas is just around the corner, I thought i’d share my favourite free Twitter tools that you should all be using in 2013.
As a social media community manager I couldn’t help but be completely pulled into the amazing/horrendous situation that is unfolding around Waitrose and their partnership with Shell as part of a Guerrilla campaign launched by Greenpeace.
Greenpeace are known for their often controversial tactics and today was no exception as they launched a social media based attract on the usually well respected Waitrose who have recently announced they will soon be having Waitrose outlets in Shell garages.
Greenpeace responded by creating a Waitrose branded micro site featuring a satirical video piggybacking on Waitrose’s supposedly ethical Christmas Video which features Delia and Heston.They dubbed over their voices now stating
“But Waitrose don’t ask you about everything. Like our partnership with Shell, who are drilling for oil in the Arctic. We know our customers care about the environment, so we’ve kept it hush-hush that we’ve buddied up with these Arctic drillers. But let’s face it, the Arctic’s for life, not just Christmas.”
They then urged customers to act now to get them to drop the partnership by voicing their opinions using the hashtag #DumpShell.
They pushed this out across Twitter, urging customers to tweet at Waitrose using the hashtag #DumpShell